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15 SOCIAL MEDIA TIPS FOR PARKS & REC IN 30 MINUTES Carla Pendergraft Carla Pendergraft Associates www.carlapendergraft.com
About You ,[object Object],[object Object],[object Object]
About You ,[object Object],[object Object],[object Object]
Municipal Culture Roadblocks ,[object Object],[object Object],[object Object],[object Object]
Your Mission ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Innovative Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
15 SOCIAL MEDIA TIPS FOR PARKS AND RECREATION
1. Ask for input from citizens. ,[object Object],[object Object],[object Object],[object Object]
2. Conduct a photo contest ,[object Object],[object Object],[object Object]
3. Create a group on Flickr, encourage people to post photos of your parks. VisitAustinTx invites you to share your photos of Austin in their Flickr group pool, via Twitter.
Round Rock’s Flickr Group - >1,000 photos
4. Video contest ,[object Object],[object Object],[object Object],[object Object]
Plano, Texas Parks and Recreation 47 videos posted by the City on YouTube
5. Decentralize posting responsibilities ,[object Object],[object Object],[object Object],[object Object]
6. Post Before and After Photos ,[object Object],[object Object],[object Object],[object Object]
7. Link all your web presences ,[object Object],[object Object],[object Object]
8. Conduct a Contest ,[object Object],[object Object],[object Object]
9. Incent people to friend and follow you ,[object Object]
10. Monitor key searches on Twitter. ,[object Object],[object Object],[object Object]
11. Encourage Hashtags ,[object Object],[object Object]
12. Use Foursquare ,[object Object],[object Object],[object Object],[object Object]
13. Claim your offices on Google Places ,[object Object],[object Object],[object Object]
14. Use Yelp ,[object Object],[object Object]
Yelp.com – “park” near 78701 Great job, Austin! Many reviews of  Austin parks.
15. Monitor your reputation and online reviews ,[object Object],[object Object],[object Object],[object Object]
Bonus Tip – Google Maps ,[object Object],[object Object],[object Object],[object Object]
Waco CVB Recreation page Google map of recreation-al venues in Waco

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15 social media tips for parks & rec

  • 1. 15 SOCIAL MEDIA TIPS FOR PARKS & REC IN 30 MINUTES Carla Pendergraft Carla Pendergraft Associates www.carlapendergraft.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8. 15 SOCIAL MEDIA TIPS FOR PARKS AND RECREATION
  • 9.
  • 10.
  • 11. 3. Create a group on Flickr, encourage people to post photos of your parks. VisitAustinTx invites you to share your photos of Austin in their Flickr group pool, via Twitter.
  • 12. Round Rock’s Flickr Group - >1,000 photos
  • 13.
  • 14. Plano, Texas Parks and Recreation 47 videos posted by the City on YouTube
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Yelp.com – “park” near 78701 Great job, Austin! Many reviews of Austin parks.
  • 26.
  • 27.
  • 28. Waco CVB Recreation page Google map of recreation-al venues in Waco