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Mobility: No Turning Back
Hoteling, Real Estate & the Evolution of Facilities



               Nancy Kay Ludlow CID: PG & E Corporate Real Estate
     David Meckley IIDA CID LEEP AP: Huntsman Architectural Group

                                    IFMA-SF OCTOBER 2011
It’s no longer Hoteling
    but MOBILITY
 drop-in, touchdown,
      is the norm
Why
   Internet access easily accessible available via
   hardware

   Social acceptability

   Smart phone, Tablet and Laptop and Cloud computing
   has made collaboration easier

   Software - easily available to consumer
   smart phone apps, Skype

   Reservation system costly, speed to use by adoption
   and ad-hoc agreements

   Some corporate culture hoteling has a negative
   connotation



• Mobility the norm
Case Study 1
  Pharma Company
  Change all directed from global offices

    Lack of space-Aging portfolio, based on
    private offices, the economic downturn
    restricted portfolio growth, any space
    directed to the GMP

    The demand for real time collaboration -
    between Scientist, Process engineers and
    increase speed to market for drug

    Flex space required in the R&D

    High occupancy, need for collaboration

    Too noisy at facility to focus on heads-
    down work

    Gen X demographics

    Not hoteling drop in- first come first serve



Mobility Scenarios
• 3 Case Studies
Case Study 2
  IT Company
  Demo product, increase collaboration
    reduce costs

    Showcase the product in the workplace
    demonstrating the family of products and
    how that would impact how people work

    Increase collaboration

    Minimize expansion

    Minimize managing space reduce operations
    services

    Sets new industry standards leveraging
    field offices success implementing into large
    sites



Mobility Scenarios
• 3 Case Studies
Case Study 3
 Utility company
 Adopt by work group management style

   Aging real estate portfolio

   Minimal investment of technology

   Limited dollars for investment in reconfigurations

   Poor commutes because of the urban and suburban
   sprawl

   Must change culture to survive and serve

   Adhoc- no investment in metrics




Mobility Scenarios
• 3 Case Studies
Mobility is what we do now

  Permission and expectations need to be
  established

  Transition of manage space what we have
  now and what it will ultimately look like

  Speed to use occurs faster than funding




• Summary
Corporate Reaction
        to
   Mobile Staff
• No Official Policy




                                     In de”Nile”
Corporate Reaction to Mobile Staff
o   No Official Policy
       •   Loss of Control

       •   Security Risk

       •   Cultural Divide

       •   Staff Attraction & Retention




Corporate Reaction to Mobile Staff
o   Alternative Spaces
       •   Satellites

       •   Rented Amenities

       •   Hot Spots




Corporate Reaction to Mobile Staff
Rented Amenities
Corporate Reaction to Mobile Staff
• Alternative Locations
Corporate Reaction to Mobile Staff
• Alternative Locations
Hot Spots
Corporate Reaction to Mobile Staff
• Alternative Locations
o   Touchdown Zones

       •   Beyond Hoteling Spots

       •   Places to be seen, relax, eat –
               impromptu meetings




Corporate Reaction to Mobile Staff
Kaiser Permanente
   Oakland, California




         71% of workplace knowledge is shared casually

Corporate Reaction to Mobile Staff
• Touchdown Zones
Kaiser Permanente
                                     Oakland, California




Corporate Reaction to Mobile Staff
• Touchdown Zones
o   Home Base
       •   Small Assigned Personal Spaces

       •   Hive & Pollinate

       •   Emphasis on Shared Environments




Corporate Reaction to Mobile Staff
Google
                                               Zurich, Switzerland




          47% of Google facilities are devoted to shared
          spaces compared to 21% in traditional offices

Corporate Reaction to Mobile Staff
• Home Bases
Google
                                     Zurich, Switzerland




Corporate Reaction to Mobile Staff
• Home Bases
Google
 Zurich, Switzerland




Corporate Reaction to Mobile Staff
• Home Bases
Google
      Zurich, Switzerland




Corporate Reaction to Mobile Staff
• Home Bases
o   Free Addressing
       •   Advanced Mobile Technology

       •   Entrepreneurial Culture

       •   Managerial Training




Corporate Reaction to Mobile Staff
Macquarie Bank
  Sydney, Australia




Corporate Reaction to Mobile Staff
• Free Addressing
Macquarie Bank
                                     Sydney, Australia



Corporate Reaction to Mobile Staff
• Free Addressing
Macquarie Bank
                                     Sydney, Australia


Corporate Reaction to Mobile Staff
• Free Addressing
Implications
    for
 Facilities
o   More Open
       •   Panel – What Panel?

       •   Access to natural light

       •   See and be seen -




Implications for Facilities
Steelcase                                   Knoll




               Allsteel
                              Panel – What Panel ?!?!
Implications for Facilities
• More Open
o   Smaller Footprints
       •   Offices typically 10’ x 12’
       •   Workstations typically 6’ x 8’
       •   Shallower worksurfaces
       •   Layered Storage
       •   Reduced Storage
       •   Elimination of Guest Chair




Implications for Facilities
150 SF             110 SF




                       Thomas Wiesel Partners




Contango                             KPMG                Kimball


Implications for Facilities
• Smaller Footprint
Contango



        Service Source




      64 SF              48 SF

                                 Allsteel


Implications for Facilities
• Smaller Footprint
o   Increased Flexibility
       •   Adjustable
             Sit to Stand
             User configurable

       •   Adaptable
             Variable Width
             Shared Spaces



Implications for Facilities
Steelcase   Steelcase




Steelcase


                              Steelcase   Kristalia

Implications for Facilities
• Adaptable
Steelcase




        Steelcase             Resource & Design


Implications for Facilities
• Adaptable
Allsteel




                              2011 Guest Seating !

            Steelcase




Implications for Facilities
• Adaptable
o   Work/Home Lines Blur
       •   Comfort of home at office

       •   Change with fashion

       •   Cost vs. Quality




Implications for Facilities
West Elm

                               Steelcase




                                           Buzzispace




 Anthropologie          Anthropologie                   Steelcase


Implications for Facilities
• Blurring of the Lines
Dolby Laboratories




Implications for Facilities
• Blurring of the Lines
Discussion
  Topics
•   Ergonomics

           •   Security

           •   Loyalty & Culture

           •   Economics




• Discussion Topic

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Hoteling, Real Estate & the Evolution of Facilities

  • 1. Mobility: No Turning Back Hoteling, Real Estate & the Evolution of Facilities Nancy Kay Ludlow CID: PG & E Corporate Real Estate David Meckley IIDA CID LEEP AP: Huntsman Architectural Group IFMA-SF OCTOBER 2011
  • 2. It’s no longer Hoteling but MOBILITY drop-in, touchdown, is the norm
  • 3. Why Internet access easily accessible available via hardware Social acceptability Smart phone, Tablet and Laptop and Cloud computing has made collaboration easier Software - easily available to consumer smart phone apps, Skype Reservation system costly, speed to use by adoption and ad-hoc agreements Some corporate culture hoteling has a negative connotation • Mobility the norm
  • 4. Case Study 1 Pharma Company Change all directed from global offices Lack of space-Aging portfolio, based on private offices, the economic downturn restricted portfolio growth, any space directed to the GMP The demand for real time collaboration - between Scientist, Process engineers and increase speed to market for drug Flex space required in the R&D High occupancy, need for collaboration Too noisy at facility to focus on heads- down work Gen X demographics Not hoteling drop in- first come first serve Mobility Scenarios • 3 Case Studies
  • 5. Case Study 2 IT Company Demo product, increase collaboration reduce costs Showcase the product in the workplace demonstrating the family of products and how that would impact how people work Increase collaboration Minimize expansion Minimize managing space reduce operations services Sets new industry standards leveraging field offices success implementing into large sites Mobility Scenarios • 3 Case Studies
  • 6. Case Study 3 Utility company Adopt by work group management style Aging real estate portfolio Minimal investment of technology Limited dollars for investment in reconfigurations Poor commutes because of the urban and suburban sprawl Must change culture to survive and serve Adhoc- no investment in metrics Mobility Scenarios • 3 Case Studies
  • 7. Mobility is what we do now Permission and expectations need to be established Transition of manage space what we have now and what it will ultimately look like Speed to use occurs faster than funding • Summary
  • 8. Corporate Reaction to Mobile Staff
  • 9. • No Official Policy In de”Nile” Corporate Reaction to Mobile Staff
  • 10. o No Official Policy • Loss of Control • Security Risk • Cultural Divide • Staff Attraction & Retention Corporate Reaction to Mobile Staff
  • 11. o Alternative Spaces • Satellites • Rented Amenities • Hot Spots Corporate Reaction to Mobile Staff
  • 12. Rented Amenities Corporate Reaction to Mobile Staff • Alternative Locations
  • 13. Corporate Reaction to Mobile Staff • Alternative Locations
  • 14. Hot Spots Corporate Reaction to Mobile Staff • Alternative Locations
  • 15. o Touchdown Zones • Beyond Hoteling Spots • Places to be seen, relax, eat – impromptu meetings Corporate Reaction to Mobile Staff
  • 16. Kaiser Permanente Oakland, California 71% of workplace knowledge is shared casually Corporate Reaction to Mobile Staff • Touchdown Zones
  • 17. Kaiser Permanente Oakland, California Corporate Reaction to Mobile Staff • Touchdown Zones
  • 18. o Home Base • Small Assigned Personal Spaces • Hive & Pollinate • Emphasis on Shared Environments Corporate Reaction to Mobile Staff
  • 19. Google Zurich, Switzerland 47% of Google facilities are devoted to shared spaces compared to 21% in traditional offices Corporate Reaction to Mobile Staff • Home Bases
  • 20. Google Zurich, Switzerland Corporate Reaction to Mobile Staff • Home Bases
  • 21. Google Zurich, Switzerland Corporate Reaction to Mobile Staff • Home Bases
  • 22. Google Zurich, Switzerland Corporate Reaction to Mobile Staff • Home Bases
  • 23. o Free Addressing • Advanced Mobile Technology • Entrepreneurial Culture • Managerial Training Corporate Reaction to Mobile Staff
  • 24. Macquarie Bank Sydney, Australia Corporate Reaction to Mobile Staff • Free Addressing
  • 25. Macquarie Bank Sydney, Australia Corporate Reaction to Mobile Staff • Free Addressing
  • 26. Macquarie Bank Sydney, Australia Corporate Reaction to Mobile Staff • Free Addressing
  • 27. Implications for Facilities
  • 28. o More Open • Panel – What Panel? • Access to natural light • See and be seen - Implications for Facilities
  • 29. Steelcase Knoll Allsteel Panel – What Panel ?!?! Implications for Facilities • More Open
  • 30. o Smaller Footprints • Offices typically 10’ x 12’ • Workstations typically 6’ x 8’ • Shallower worksurfaces • Layered Storage • Reduced Storage • Elimination of Guest Chair Implications for Facilities
  • 31. 150 SF 110 SF Thomas Wiesel Partners Contango KPMG Kimball Implications for Facilities • Smaller Footprint
  • 32. Contango Service Source 64 SF 48 SF Allsteel Implications for Facilities • Smaller Footprint
  • 33. o Increased Flexibility • Adjustable Sit to Stand User configurable • Adaptable Variable Width Shared Spaces Implications for Facilities
  • 34. Steelcase Steelcase Steelcase Steelcase Kristalia Implications for Facilities • Adaptable
  • 35. Steelcase Steelcase Resource & Design Implications for Facilities • Adaptable
  • 36. Allsteel 2011 Guest Seating ! Steelcase Implications for Facilities • Adaptable
  • 37. o Work/Home Lines Blur • Comfort of home at office • Change with fashion • Cost vs. Quality Implications for Facilities
  • 38. West Elm Steelcase Buzzispace Anthropologie Anthropologie Steelcase Implications for Facilities • Blurring of the Lines
  • 39. Dolby Laboratories Implications for Facilities • Blurring of the Lines
  • 41. Ergonomics • Security • Loyalty & Culture • Economics • Discussion Topic