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Hotel le A, Paris Chammps Elysée : Search Engine Optimization Process

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Hotel le A, Paris Chammps Elysée : Search Engine Optimization Process

  1. 1. Hotel Le ASearch Engine Optimization ProcessCynthia BaertCaroline BodaNodiraMavlyanova<br />
  2. 2. Step 1: Search by brand name<br />
  3. 3. Step 2: Search by brand+location<br />
  4. 4. Step 3: Search by hotel type+localization<br />
  5. 5. Result<br />Step 1: To find the hotel by name was easy, the hotel was on top of the list<br />Step 2: We had the same result as step 1<br />Step 3: We found out that in a first line there were 3 PPR and followed by the another hotel and the 3rd party side known as boutiquehotel.com<br />The hotel we were looking for came up 4th on the list. <br />
  6. 6. Third party analysis<br />Third party analysis<br />We found that the pictures were not the same between the hotel’s website and 3rd party’s site<br />The hotel’s website picture<br />3rd party’s hotel presentation <br />Myboutiquehotel.com<br />
  7. 7. CONCLUSION<br />While searching hotel Le A on the website, we found out different elements in 3 rd parties:<br /><ul><li> Pictures were not the same in comparison to the hotel’s website
  8. 8. Description of the rooms were different</li></ul>What steps should the hotel take to:<br /><ul><li>Make better use of its own websiide by improving the photos and give a clear description of the rooms
  9. 9. Maximize listing in 3rd parties: we found only two 3rd parties: myboutiquehotel.com and expedia.com</li>

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