Social Media for Small Business
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In introduction to social media for small businesses.
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Social Media for Small Business
- 1. An introduction to Social Media for Small Businesses Presentation Delivered to: Eugene, OR
- 2. An Introduction to Social Media Reaching out as a small business Caroline Cummings carolineineugene@gmail.com
- 3. Ubiquitous
- 5. The Evolution of the Web… Web 1.0 Web 2.0 Web 3.0 get noise make noise filter noise • read content • user generated • contextual info • paid content • interactivity/sharing • less clutter • move to digital • connectivity • ads as content • static sites • pull content/free • …TBD… • push content • social networking • eCommerce • streaming audio • streaming video
- 6. What is Social Media? Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). social interaction pictures audio technology -- build shared meaning -- words video
- 7. New Buzz changing the game! “The customer is now a collaborator” “One person can make change – quickly!” “Traditional TV attracts watchers, online video (and sites like Hulu) attracts users” “Forget ‘campaign’ – think ‘content’”
- 8. Examples of Social Media Tools user generated Podcasting – and monitored production and encyclopedia distribution video sharing/ presentation social networking/ sharing business networking blogging tools photo sharing social news / microblogging social bookmarking sites
- 9. Differs from Traditional Media? …depends on interactions between people as the discussion and integration of words building shared meaning. …it’s not finite… technology is the conduit Source: Wikipedia
- 10. For Brand Survival… Traditional Media Social Media Customer Collaborator Talk to Talk with Selling Sharing Voice = Company Voice = Citizen More expensive Prof media outlets VS Less expensive User generated content Push marketing Pull marketing Broader market Targeted markets Static content Evolving content Short lived Long life One-sided Multiple opinions
- 11. http://bit.ly/ComcastGuy Power of Social Media…
- 12. Ubiquitous
- 13. It’s import to listen online…. • Monitor • Learn • Compare • Respond www.google.com/alerts
- 14. Listen and respond… “Nice to see a large company listening.” www.twilert.com
- 16. A New Breed of Marketers Citizen Marketers Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
- 18. 1%
- 19. Tips for Gaining Citizen Marketers • Set the tone with 10 • Reward them for promoting you (not with/$) • Be VERY transparent – must be authentic! Treat them like Kings & Queens • Provide them with a tool kit – share goals, widgets, discount codes, product samples… • Be attentive to their needs (respond quickly) • Treat them as part of your Team • ALIRT: Ask – Listen – Implement – Respond - Thank
- 20. Help people share how cool you are!
- 21. Another social networking site??!! http://bit.ly/Hyatt-GooglePlus
- 22. 16 days to 10M users! Ov er 2 ye ar s
- 23. Why social media is important?
- 24. Deepen Brand Relationships Via Social Media • 93% say a company should have presence in social media • 85% say a company Will should use it to interact Work w/them 4 Free! • Almost 60% of Americans interact with a brand on a social media site • 56% feel a stronger connection to brands when Sept 08 use social media strategy and communications agency
- 25. Why Important? • Monitor your brand and reputation online • Monitor others brands/reputations • Interact with your consumers – Transparency is paramount! • Expand your reach • Track ROI better • Because the Internet is where exchange happens!
- 26. bit.ly/Time-Spent-Online-infographic Source: Go-Golf.com
- 27. How do I measure it?
- 28. Free tools for measuring social media • Technorati (# of links, authority) • Del.icio.us, Digg (quality and type of coverage) • Google Analytics (site statistics) • Flickr (photo views) • Bit.ly (tracking links) • Feedburner (subscribers) • Google Blog Search (what citizens are saying) • Yahoo Pipes (manage RSS) • Compete, Alexa (traffic) • Quantcast (types of users, ratings, demographics) • ….. So many more!
- 29. Trends…
- 30. Media Trends • People have the power, not business • Contextualized Internet experience (Web 3.0) • Hyper-target marketing (1-1 marketing) • Interactive viewing experiences (Hulu) • Mobile technologies • Ads as content • Newspapers embracing Citizen Journalists • Gaming and advertising • Quality, not quantity (un-friending) – Dilution of “Like” and “Follow”
- 31. Recommendations
- 32. Tips for getting your feet wet… F ac e b o o k P ag e fo r yo u r b u s i n e s s T w e e t. I f u s e c o m p an y lo g o as p ro fi le p i c , i n d e s c ri p ti o n m e n ti o n : tw e e ts b y @ i am c aro li n a M U S T h ave a L i n k e d i n p ro fi le C re ate p ro fi le fo r yo u r c o m p an y B lo g ab o u t p as s i o n N O T p ro d u c ts
- 33. Why Linkedin? • It’s expected! • Repository for your online resume • Solicit recommendations • Recruit employees, contractors • Get recruited • Positioning (ask/answer questions) • Expand your professional network (3 degrees) • Engage with customers and industry experts • Start and join groups relevant to your industry • Good at Web 3.0 (send news specific to you) • Integrate Twitter, Slideshare, etc…
- 35. Content Real Estate #1 #2
- 36. Make a Plan! research it follow it measure it adjust it ….
- 37. Schedule time to engage, share and respond – it’s a MUST!
- 38. o ok b de os vi videos b lo g
- 39. Have Fun! q&a Caroline Cummings carolineineugene@gmail.com