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Top 10 Reasons Startups Fail

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Caroline Cummings
Caroline Cummings
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Top 10 Reasons Why a Start-up Fails Caroline Cummings | vp of marketing
Men Waned For Hazardous Journey. Small Wages. Bitter Cold, Long Months of Complete Darkness.
Constant Danger, Safe Return Doubtful. Honour & Recognition In Case of Success. Ernest Shackelton
By Endurance, We Conquer!
The Wrong Team 1
Marketing- Heavy Tech-Heavy 1
The Single Founder 2
Finding the Right Co-Founder What you can do What you like to do Missing skill-sets  Public speaking X  Press releases  Programming  Copywriting X  SEO  Editing  SEM  Social Media  Financials  Email marketing X  HR  Google Analytics X  Write plans  Biz Dev X  Graphic design …
Wrong Legal Team! 3
Trust Your Gut!!!
Interviewing attorneys… • Work with your industry before? • How much time for you? • Who else if they are not available? • Raised rounds of financing? • If so, create/read a Capitalization Table? • Compensation packages for new hires? • IP protection? • Global expansion? • Experience with exits – M&As, IPO?
4 Boiling the Ocean
Not Talking to Customers 5
Include Customers in your R&D Ask Listen Implement Reward Thank
Stealth to Long.. 6
Slow to Launch… 6
7 Stuck on Original Idea
MVP
8 Taking “Dumb Money” 8
Smart money brings…  Business experience  Management experience  Maturity  Contacts  Mentorship  Challenge  …
Founder-itis! 9
Exiters Growers Starters Innovators Ideators
Spending too much money 10
How to avoid these mistakes?  Mentors, advisers  Continued education  Proper planning  Always tracking  Being agile  Adjusting…
Questions? Caroline Cummings VP of Marketing, Palo Alto Software caroline@paloalto.com

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Top 10 Reasons Startups Fail

  • 1. Top 10 Reasons Why a Start-up Fails Caroline Cummings | vp of marketing
  • 2. Men Waned For Hazardous Journey. Small Wages. Bitter Cold, Long Months of Complete Darkness.
  • 3. Constant Danger, Safe Return Doubtful. Honour & Recognition In Case of Success. Ernest Shackelton
  • 4. By Endurance, We Conquer!
  • 6. Marketing- Heavy Tech-Heavy 1
  • 7. The Single Founder 2
  • 8. Finding the Right Co-Founder What you can do What you like to do Missing skill-sets  Public speaking X  Press releases  Programming  Copywriting X  SEO  Editing  SEM  Social Media  Financials  Email marketing X  HR  Google Analytics X  Write plans  Biz Dev X  Graphic design …
  • 9. Wrong Legal Team! 3
  • 11. Interviewing attorneys… • Work with your industry before? • How much time for you? • Who else if they are not available? • Raised rounds of financing? • If so, create/read a Capitalization Table? • Compensation packages for new hires? • IP protection? • Global expansion? • Experience with exits – M&As, IPO?
  • 12. 4 Boiling the Ocean
  • 13. Not Talking to Customers 5
  • 14. Include Customers in your R&D Ask Listen Implement Reward Thank
  • 15. Stealth to Long.. 6
  • 16. Slow to Launch… 6
  • 17.
  • 18. 7 Stuck on Original Idea
  • 19.
  • 20. MVP
  • 21. 8 Taking “Dumb Money” 8
  • 22. Smart money brings…  Business experience  Management experience  Maturity  Contacts  Mentorship  Challenge  …
  • 24. Exiters Growers Starters Innovators Ideators
  • 25. Spending too much money 10
  • 26. How to avoid these mistakes?  Mentors, advisers  Continued education  Proper planning  Always tracking  Being agile  Adjusting…
  • 27. Questions? Caroline Cummings VP of Marketing, Palo Alto Software caroline@paloalto.com

Editor's Notes

  1. Ran in a London newspaper in the early 1900’s to recruit men for his expedition to the South Pole. 5000 men responded to the ad Interviewed 400 men in increments of 15 minutes Selected his 27 men for the journey Never made it to the S. Pole, and the journey lasted almost 2 year Everyone survived – leadership!