Carolyn Butler-Madden

19 Seguidores

2 SlideShares 19 Seguidores 19 Siguiendos

I’m the founder and CEO of Sunday Lunch, a marketing agency and consultancy that works with businesses that want to build more meaningful brands. We create cause, community and purpose-led marketing solutions that enable brands to stand for something, driving relevance, incremental sales and creating social impact. We call it “doing well by doing good”. I’ve spent 30 years working in agencies, including my own, both in Australia and the UK. I’ve been fortunate enough to work with some of the world’s best brands in that time, helping them drive incremental sales and brand growth. Today though, marketing faces a challenge. PEOPLE WOULDN'T CARE IF 74% OF THE BRANDS THEY USE DISAPPEARED...

purpose-led brands purpose-led marketing cause-related marketing social impact cause marketing social purpose brand purpose social media strategy promotion social media content marketing community millennials marketing and advertising marketing social social media marketing marketing to millennials advertising meaningful brands

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