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Be That Lawyer: One Small Niche, One Giant Leap for Your Practice

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Niche practice for lawyers

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Be That Lawyer: One Small Niche, One Giant Leap for Your Practice

  1. 1. Carolyn Elefant - MyShingle.com One Small Niche, One GIANT Leap for Your Practice Be THAT Lawyer
  2. 2. IN ABIG FIELDHow can youstandout?
  3. 3. TV Ads?
  4. 4. Computer SEO
  5. 5. Build an app?
  6. 6. HIRE ME, HIRE ME!!
  7. 7. THE NICHE A distinct segment of a market
  8. 8. A niche can be... Geographic market segment Demographic market segment Subset of an existing specialty A means of deliviering legal sevices
  9. 9. UNIQUE! A niche must be
  10. 10. A niche is not... PRACTICE AREA (e.g. family law) A SLOGAN (e.g. Reasonable doubt at a reasonable price) A DUTY (e.g. lawyer who returns phone calls)
  11. 11. A niche is not... PRACTICE AREA (e.g. family law) A SLOGAN (e.g. Reasonable doubt at a reasonable price) A DUTY (e.g. lawyer who returns phone calls)
  12. 12. HELLO MY NICHE IS ?
  13. 13. FASHION LAW Carolyn Elefant - MyShingle.com
  14. 14. DRONE LAW Carolyn Elefant - MyShingle.com
  15. 15. WINE LAW Carolyn Elefant - MyShingle.com
  16. 16. SOCIALMEDIALAW Carolyn Elefant - MyShingle.com
  17. 17. MARIJUANALAW Carolyn Elefant - MyShingle.com
  18. 18. BITCOIN LAW Carolyn Elefant - MyShingle.com
  19. 19. STUDENT LOAN LAW Carolyn Elefant - MyShingle.com
  20. 20. DENTALLAW PRACTICE Carolyn Elefant - MyShingle.com
  21. 21. INTERNETABUSE LAWYERS Carolyn Elefant - MyShingle.com
  22. 22. HOUSECALL LAWYER Carolyn Elefant - MyShingle.com
  23. 23. REASONS TONICHE
  24. 24. 1. Be the best in the world
  25. 25. 2. Targeted Marketing
  26. 26. 3. Riches in Niches
  27. 27. 4. "Job" Security
  28. 28. 5. A Megaphone for Your Practice
  29. 29. 6. Experimentation
  30. 30. 7. Ignite, Excite, Delight
  31. 31. ANY REDFLAGS?
  32. 32. SmallPiece of Broader Practice Unlimited Market Can Niche Be Too Narrow?
  33. 33. Top 10 Jobs Today Never Existed in 2004 S H I F T h a p p e n s
  34. 34. Four Steps to A Niche
  35. 35. 1. Which niche? Personal Interest or Passion Existing Contacts Substantive Capabilities - existing or easy to procure? Geographic/licensing capabilities
  36. 36. 2.How to fish for a niche M A S H U P S COLLABORATIONS
  37. 37. IM M ERSE YO URSELF 3. Pitching the Niche
  38. 38. Other Ideas to Pitch a Niche CLE BLOG .LAW DOMAIN E- BOOK PODCAST/ Webinars ADS & SEO HARO SOCIAL EDIA
  39. 39. 4. Ethics ofNiche Prohibitions on Specialization UPL Issues for National Niches FeeSplitting for Niches With Non Lawyers
  40. 40. CONTACT
 CarolynElefant MyShingle.com elefant@myshingle.com @carolynelefant

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