7. FROM
1 SEARCH TO
DISCOVERY
(PINTEREST)
4 FREEMIUM
APP- INNOVATORâS
2
IFICATION
5
DILEMMA
(REBRANDIN THE DISRUPTORS
G OF âNICHE (LEGAL ZOOM)
PRACTICEâ
BACK TO THE
6
AFFILIATED
3 DISTRIBUTION FUTURE
& INTEGRATION POWER OF
(FB CONECT) CONNECTION
(INSTAGRAM)
25. WHY FREE?*
ITâS A REALITY.
CONSUMERS ARE
ACCUSTOMED TO IT
CAN CREATE NEW
MARKETS
CAN CRUSH
SERVICES THAT
HAVE NOTHING TO
SELL BUT FORMS *NO, NO, NO! THIS ISNâT ABOUT FREE CONSULTATIONS!! IN
FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY
FOR CONSULTS!
28. 5. Innovatorâs
dilemma: how
start-ups compete
29. WHAT IS THE Innovatorâs
Incumbents canât guard all their
turf & too costly to defend
marginal business.
Opens the door for newbies (or
âdisruptorsâ to swoop in and
take away undesireable pieces
and turn trash to treasure
30. LEGAL ZOOM & LAWYERS
CLASSIC EXAMPLE OF INNOVATORSâ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATORâS DILEMMA
EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
32. 6. Back to the
Future: the Power
of Connection