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Hofstede

  1. 1. Essay #2 Report on Employee Attributes and Globalization March 4, 2010 Prepared by Carolina Meza BUSN 3304 CRN 21873 T/R
  2. 2. 1 A corporation seeking to establish operations in a given country will un-doubtfully be successful with certain kinds of employees based on 4 characteristics. It is better to have employees with high power distance, low uncertainty avoidance, high individualism, high masculinity. Power Distance Attributes I believe that inequality in the workplace already exists and should not be ignored. According to Hofstead, “Power distance is focused on how a society deals with the fact that people are unequal in physical and intellectual capabilities” (Geert Hofstede) therefore, I believe that a company will be successful if high power distance is applied. If white collar jobs are valued more that blue collar jobs, most employees will try to do their best in an effort to be promoted and receive the economic contribution that these jobs will offer at the same time that they are receiving the incentive of gaining respect and recognition from others but most importantly the job enhancement to their careers. Most employees will become competitive and consequently become more productive and disciplined to the company. By having high power distance being used by a leader in a legitimate way you also avoid chaos when it comes to conflict within the company. In a given worst scenario of a downhill situation, you have the one individual who is most likely able to handle the problem, actually handling it. Uncertainty Avoidance Attributes Another good attribute that a company needs to consider is low uncertainty avoidance.
  3. 3. 2 Uncertainty Avoidance measures how ambiguous situations are tolerated . With low uncertainty avoidance you have managers more involved in the strategy for that idea that will boost profit for the business. Low uncertainty avoidance will also have managers more willing to make individual and risky decisions that often times are necessary when a company is looking for creativity and innovation and expansion to the business and in this manner you want to have fewer written rules that will prevent creativity amongst the company’s high level employees. Once again by promoting low uncertainty avoidance in connection with high power distance you have more ambitious employees working on that side of the already set goal for the business. Individualism Individualism is “focused on the relationship between the individual and his or her fellows” (Geert Hofstede). A successful company should encourage high individualism because you want your managers to be up to date and endorse modern management ideas. One example is promotion from inside and outside the company and promotion on market value. You want to make sure again that you are encouraging employees into striving their best, perhaps this could be the beginning of an employee’s encouragement into achieving a higher education or attaining more specialized training and attaining the skills necessary to advance into a better job within the company. Policies and practice should therefore allow for individual initiative rather than create an employee’s fear of loosing a job you are creating a motivational tool.
  4. 4. 3 Gender Characteristics Finally in Mexico, where often times the male is the only one that has been able to gather the skills and education necessary to obtain those high end jobs then it is the only resource to have a high level of masculinity present in the workplace. It is the only reasonable choice available. If males are the ones that have obtained the education necessary to get the job done then a company should not feel that they are by far most taking a wrong decision by hiring males to do the job because performance is what counts. A company should look for the intellect in those individuals that in fact will help obtain the company’s goals and profit boost. By having high individualism combined with high masculinity the company is not expected to look after employees from the cradle to the grave because the idea is that this is already happening in their lives. We should understand for example that men in these countries are already acting as head of households to their families and sex roles in these families are clearly differentiated. The reality is that a company needs to look at what is going to help the company obtain the desirable profit goal and look for those people that are going to help obtain those profit margins. If the company wants to be successful then aggressiveness and intellect must be desired to be applied in the workplace. Thus, high power distance, high individualism, low uncertainty avoidance and masculinity are the employee characteristics needed to make a company profitable in a country such as Mexico or the Middle Eastern countries.
  5. 5. 4 Cites: Geert Hofstede™ Cultural Dimensions,http://www.geerthofstede.nl/page1.aspx, March 1, 2010

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