1.
My mom and I disagree on my
many things but always
supported each other.

2.
My mom and I disagree on my
many things but always
supported each other.
(like incessant photographing of
me with hair unbrushed and
cookies by my face)

3.
Or, on her side, supporting me as I
got married on a baseball field in
front of 8,000 random people.

4.
Through it all, one thing
we could agree upon… a
true and undying, a never-
ending love of

5.
This girl knows what she’s doing.

6.
Want to know why you need to own your own
content strategy? Just look at Facebook
Organic Post Reach
December 2013 8
%
September 2012 26%
September 2011 40%

7.
There are two things that are inevitable in
social media
The tools will change
Networks will continue to monetize through
brands (NOT users)

8.
And so WHY oh
WHY are so many
brands not owning
their own content?

9.
Ways to
OWN your
content

10.
Since I was married on
a baseball field and I
love acronyms, today
we will cover…

11.
Since I was married on
a baseball field and I
love acronyms, today
we will cover…

12.
Micro-Content Hub
Learning Centers
Blogs

13.
Micro-Content Hub: Fruit of the Loom

14.
Micro-Content Hub: Fruit of the Loom

15.
Learning Center: Health Catalyst

16.
Blogs: Century 21

17.
Blogs: Century 21

18.
Blogs: Liberty Mutual

19.
Ways to Apply Big
Thinking to
Small Business

20.
Blogs: Wise Matchmaking

21.
Blogs: Wise Matchmaking

22.
Owned Content does not just live on the owned site

23.
What I know for sure is that what you
give, comes back to you.

24.
Questions?