The document discusses owning your own content strategy and summarizes ways brands can own their content, such as through micro-content hubs, learning centers, and blogs. Specific examples are provided of companies that have effectively used these owned content strategies, including Fruit of the Loom, Health Catalyst, Century 21, Liberty Mutual, and Wise Matchmaking. The document emphasizes that owning your own content is important for brands as social media networks continue to monetize through advertising to brands rather than users.

3. My mom and I disagree on my
many things but always
supported each other.

4. My mom and I disagree on my
many things but always
supported each other.
(like incessant photographing of
me with hair unbrushed and
cookies by my face)

6. Or, on her side, supporting me as I
got married on a baseball field in
front of 8,000 random people.

7. Through it all, one thing
we could agree upon… a
true and undying, a never-
ending love of

9. This girl knows what she’s doing.

11. Want to know why you need to own your own
content strategy? Just look at Facebook
Organic Post Reach
December 2013 8
%
September 2012 26%
September 2011 40%

12. There are two things that are inevitable in
social media
The tools will change
Networks will continue to monetize through
brands (NOT users)

13. And so WHY oh
WHY are so many
brands not owning
their own content?

14. Ways to
OWN your
content

15. Since I was married on
a baseball field and I
love acronyms, today
we will cover…

16. Since I was married on
a baseball field and I
love acronyms, today
we will cover…

17. Micro-Content Hub
Learning Centers
Blogs

18. Micro-Content Hub: Fruit of the Loom

19. Micro-Content Hub: Fruit of the Loom

20. Learning Center: Health Catalyst

21. Blogs: Century 21

22. Blogs: Century 21

23. Blogs: Liberty Mutual

24. Ways to Apply Big
Thinking to
Small Business

25. Blogs: Wise Matchmaking

26. Blogs: Wise Matchmaking

27. Owned Content does not just live on the owned site

28. What I know for sure is that what you
give, comes back to you.

29. Questions?