1. An Introduction
www.carrollcomarketing.com

2. Overview
 Carrollco Background
 Clients
 Testimonials
 Our Approach
 Example
 Next Steps

3. We Build Brands & Revenue
 20 Years in Business – 200+ Customers
 Growth by Referral (such as this!)
 Strong Senior Exec Network across Sector
 Logistics, Supply Chain Management, Retail, Telco, High Tech,
Electronics, Financial Services, Software
 Awards, Recognition for Marketing Results
 ‘Best in the West’ Advertising (Transportation; EWW)
 ‘Reggie Award’ for Sales Impact (Logistics; $31Mil on $100K exp)
 Brand-Building and Integrated PR Campaigns:
• Barrett Distribution on Inc. 500 List 4th Time
• Allied Distribution in WSJ Marketwatch (relaunch)
• Setlog, Allied, Reclipse, CSCMP features in SC Brain
• Shippers Warehouse/ Inbound Logistics, Prism/DC Velocity
 Angel through Series A funding ($15Mil to acquisition)
 $24Mil deal for software (Mobility/Telco) startup

4. Unparalleled Professional Network
 C-Level to Line Managers
 Across Sectors:
 Logistics / SCM / Transportation
 High Tech
 Financial Services
 Telecom / Mobility
 Retail / Consumer Goods
 Cleantech / Energy
 Gaming / Digital Media
 Manufacturers, Services
 Ability to Gain Access

5. Software, Services
& High Tech
clientele…

6. Logistics & SCM Specialty
(sampling of clients)…

7. Results = Client Satisfaction
“We wanted to expand from Europe into the lucrative US wireless operator market, and
we decided to engage Michele Carroll to open up doors in the US. She set up a lot of
meetings with the right people, and we got our first large software deal in North America
out of Michele's introductions. I would recommend her highly.”
Oliver Cavanaugh, Changing Worlds
"Michele provided a remarkable service that was over and above what I expected. Her results
orientated nature and personable approach made her a joy to work with. When you add in
Michele's energy, enthusiasm and "can do" attitude, together with her endless contacts, then she
really does become a necessary asset for any company looking to break new ground in the US."
Aaron Taylor, CEO IM Creative
“New media and cross platform funding for productions to be distributed via TV/Web/Mobile is
an extremely difficult area to break in to as a new company. Michele worked tirelessly to bridge
the gap between Ireland and the US to make these introductions and has generated good leads,
some of which, contact will be continued to establish possible co-production opportunities.”
Chris Martin, ULBFF Executive Producer, Filmtrip
“I don't make a habit of recommending people but in Michele's case I was happy to break with
tradition. It was a 'last minute' request and Michele was recommended to me as we had been let
down by our usual partner. Michele did a superb job in developing our itinerary, in a very short
period (1 week), arranging meetings with the key decision makers and kept us informed on
progress on a daily basis.”
Gary Hamilton, CEO Omiino Ltd
“Refreshing to work with someone who gets a hold of the brief, lays out ambitious timelines and
then delivers. Michele and her team are effective, professional and a pleasure to work with. I will
be engaging Carrollco's services again.”
Brian O’Neill, CEO Documatics

8. A Few Logistics Testimonials
Michele was instrumental in our website design ,,,web marketing
and PR. In addition, she publishes a monthly newsletter on behalf
of an advertising cooperative that our business participates in
that is top notch. I'd highly recommend Michele and Carrollco to
any business that needs these types of services at a reasonable
cost.
Ken Johnson, President/CEO Shippers Warehouse Co.
“In all my years in this industry, I’ve never seen as successful a re-
launch as Michele managed for Allied Distribution last fall. We were
in the Wall Street Journal and on display at the annual CSCMP within
weeks; I’m still locking down deals from the initial attention and can’t
say enough about her work!”
Rob Nemeth, President Allied Distribution LLC
Michele has true "passion" for helping build brands for both companies
and individuals. She has become one of the best and most evangelistic
and successful marketeers. Michele has a profound plus creative
understanding of the logistics and supply chain arenas across a
breadth of Industries. She is able to embrace the "Vision to
Successful Action" need and help businesses generate demand for
their products and services. A winner who "gets it”!
Nigel Johnson, Founder & CEO, Reclipse Group

9. Our Approach …
Build Foundation for Strategic Marketing Success!
THINK, RESEARCH & PLAN STRATEGY: Review
‘what is.’ ; Define targets, message, objectives; Research
similar organizations’ messaging, strategies that work, shifts
among vehicles; Define strategy by element of marketing mix.
DESIGN, DEVELOP, TEST & POLISH messaging
materials – within integrated overall campaign: PR, Marcomm,
(PDF and Print, Advertising, Case Studies, White Papers, Blogs,
Articles), Website, SEO, Social Media, Industry events and
speaking engagements, client hosted events, etc.,
EXECUTE! : Sow the seeds, develop editor, reporter, event
manager relationships, manage campaigns, events, mailings,
follow up; keep website(s) content fresh; Fill and manage
business accelerator, Marcomm and PR ‘funnels.’
MEASURE, TUNE, REPEAT!
Adjust message, vehicles, mix as needed to achieve objectives
by campaign and overall for branding.

10. What do people say
about Michele Carroll?

11. Funnel Management
Approach
Step-by-Step to Build REVENUE:
1. Identify Prospect Customers
1. Research Decision-makers
2. Identify Needs
2. Craft Responsive Value Proposition
3. Develop Business Lead, Outreach
4. Draft Proposal
5. Negotiate, Refine, Finalize
6. Secure Deal
7. Announce Success – Press Release
8. Execute – Create Success Story
9. White Paper, Presentation, Speaking
Engagements
Sales Revenue
Funnel
Proposal
Suspect
Prospects
Contract

12. Funnel Management
Approach
Step-by-Step to PR Success:
1. Define Winning Themes
1. New Contracts, Growth, Innovation
2. Acquisitions, Investments
3. Active in Hot Market Spaces
4. Investee Gratitude
5. Validating Metrics, Opinions
2. Brainstorm Story Ideas (by theme)
3. Pitch to Target, Priority Media
4. Draft Releases, Blogs, Articles
5. Secure Approvals, Refine, Edit, Polish
6. Release, Publish, Blog
7. Follow up, Secure Mentions, Feature
Stories, Citations in Targeted Media
PR Funnel
Article
Pitch
Story
Idea

13. Project Teams Tailored to Client
Need: Interim, Spot or Ongoing
 Michele Carroll, Founder &
President, Integrated Campaign
Management
 Ian Gentis, Strategist, Logistics /
SCM Domain Expertise
 Shyama Sachi – Creative
Design, Social Media, Events

 Bruce Koren, Creative Design,
Copy writing, Collateral, Video
 Sarah McCready
– Lead
Generation,
Research
 Taylor Reaume
– SEO, Web
 Michael Kramer,
Ameravant CEO
– Website
Design, SEO

14. Questions?
 michele@carrollcomarketing.com

15. WORK SAMPLES
Additional Info Slides

16. White Papers, Case Studies

17. Website Design, Content Management,
SEO
 www.shipperswarehouse.com
 www.gdtci.com
 www.prismlogistics.com
 www.pdc-logistics.com
 www.firstcoast.net
 www.teamdca.com
 www.allieddistribution.com
Michele was instrumental in our website design ,,,web
marketing and PR. In addition, she publishes a monthly
newsletter on behalf of an advertising cooperative that
our business participates in that is top notch. I'd highly
recommend Michele and Carrollco to any business that
needs these types of services at a reasonable cost.
Ken Johnson, President/CEO Shippers Warehouse Co.

18. Website – Shippers Warehouse
 www.shipperswarehouse.com
 Before …
 Texas
 Trucks
 Warehouses
 Now …
 Still there
 In ‘About Us’

19.  Re-branded to market, customer
focused logistics partner
Website – Shippers Warehouse
 www.shipperswarehouse.com