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12 Ways to
Crush SEO
FOR REAL ESTATE INVESTORS
SEO for Real Estate Investors
Introduction
The 12 Core Factors To On-Page SEO On Your
Real Estate Investing Lead Gen Site
These elements are all already built into every
InvestorCarrot website.
Leverage the most effective online inbound
marketing platform for real estate investors.
Now lets dive in to each element a bit deeper
and show you what we mean.
Leverage SEO Friendly URLs
SEO for Real Estate Investors
Leverage SEO Friendly URLs
ONE WAY GOOGLE KNOWS ABOUT WHAT IS ON
YOUR PAGE IS BY THE URL OF THAT PARTICULAR
PAGE.
SEO for Real Estate Investors
NO. 1Action Item:
Include a variation of
the keyword phrase
you’re looking to rank
for in the URL.
It’ll help Google
recognize what your
website is about that
much easier.
Interested in SEO? Read the full 12 Steps
to On-Page SEO for Real Estate Investors
Article Here
Start Title with a Keyword
SEO for Real Estate Investors
Start Title with a Keyword
YOUR TITLE TAG ON YOUR REAL ESTATE
INVESTING WEBSITE IS THE MOST IMPORTANT
FACTOR IN YOUR SEO.
SEO for Real Estate Investors
NO. 2
Action Item:
Make sure you update
your title tags on your
pages so they have
the keyword phrase
you’re looking to rank
for at the start.
Dazzle with Multi-Media
SEO for Real Estate Investors
Dazzle With Multi-Media
NOT A REQUIREMENT TO RANK WELL, BUT WE’VE
FOUND IT SURE CAN HELP.
GOOGLE LIKES WEBSITES THAT ENGAGE THE
VISITORS AND USES BOUNCE RATE AS A PART OF
THEIR OVERALL RANKING FACTORS.
SEO for Real Estate Investors
NO. 3Action Item:
Don’t make your
website bland!
Add in some local
pictures, testimonials
with pictures, etc.
Use Outbound Links
SEO for Real Estate Investors
Use Outbound Links
AN “OUTBOUND LINK” IS SIMPLY A LINK ON YOUR
PAGE THAT POINTS TO ANOTHER WEBSITE.
SEO for Real Estate Investors
NO. 4
1-3 solid outbound links per blog post.
When in doubt, find
a Wikipedia page
that talks about
something you
mentioned in the
article and link to it.
Action Item:
Wrap Your Title In An H1 Tag
SEO for Real Estate Investors
Wrap Your Title In An H1 Tag
JUST HAVING YOUR KEYWORD IN YOUR TITLE TAG
USUALLY ISN’T ENOUGH. .
THE “H1” (HEADING 1) TAG IS SIMPLY THE LARGEST
HEADING ON YOUR WEB PAGE AND TENDS TO BE THE
HEADING AT THE TOP OF THE PAGE.
NO. 5
SEO for Real Estate Investors
Action Item:
Start off your page
with a version of
your keyword
phrase in the H1
tag.
Drop The Keyword In First 100 Words
SEO for Real Estate Investors
Drop The Keyword In First 100
Words
NO. 6
SEO for Real Estate Investors
Action Item:
When you’re writing the
content on your
pages… make sure that
within the first few
sentences you have
your main keyword
phrase in there…
and inject a secondary
keyword phrase in
there as well.
To set the tone for Google as to what that page is
about even more, make sure within the first few
sentences that you’re including your main keyword.
As mentioned in tip #12 below… mix in some “LSI”
keywords as well to really give it that SEO punch.
See InvestorCarrot Action:
https://oncarrot.com/demo
Drop The Keyword In First 100
Words
SEO for Real Estate Investors
Nail Loading Speed
SEO for Real Estate Investors
Nail Loading Speed
HOW FAST YOUR WEBSITE LOADS IS A BIG DEAL!
THE LONGER IT TAKES TO LOAD THE MORE LIKELY A
VISITOR WILL HIT THE “BACK” BUTTON AND LEAVE.
NO. 7
SEO for Real Estate Investors
Action Item:
Go test your page
speed on Googles free
tool. If you’re in the
“Green” then you’re
doing really really well.
To speed it up even
more, compress
images.
Add Modifiers To Your Title
SEO for Real Estate Investors
Add Modifiers To Your Title
TRY TO RANK FOR 1-2 KEYWORDS IF POSSIBLE.
ADD MODIFIERS TO YOUR TITLES AND TITLE TAGS
SO GOOGLE CAN SEE WHAT ELSE THIS PAGE IS
ABOUT.
SEO for Real Estate Investors
Action Item: NO. 8
Google your main
search phrase really
slowly and see what
Google serves up to you
as a suggested search.
If there are any
modifiers you can put
before or after your
keyword, add them to
your title tag on your
page!
Rather than just using “we buy houses Fresno”… make your
title tag something more like “we buy houses Fresno ca”… to
modify the title so you can grab rankings for those searches
as well.
Use Social Sharing Buttons
SEO for Real Estate Investors
Use Social Sharing Buttons
GOOGLE USES THESE SIGNALS AS MINI VOTES. IF
THE PAGE HAS GREAT CONTENT AND IS GETTING
SHARED IN SOCIAL MEDIA… IT MUST BE PRETTY
SOLID.
SEO for Real Estate Investors
NO. 9Action Item:
Get a Google 1+ button
and Facebook button
on your website.
But...maybe ditch the
Pinterest and Twitter
share buttons.
Those tend to not fit
with the type of visitor
real estate investors get
to their websites.
Post Long Content
SEO for Real Estate Investors
Post Long Content
MINIMUM 300-500 WORDS - ALL OF YOUR PAGES
THAT YOU WANT TO RANK WELL IN GOOGLE.
GOING AFTER A REALLY COMPETITIVE PHRASE…
BUILD OUT SOME MORE CONTENT AND SEE IF YOU
CAN GET IT OVER 1,000 WORDS (OF COURSE USING
THESE OPTIMIZATION TIPS ALONG THE WAY).
SEO for Real Estate Investors
Action Item: NO. 10
Look at the content
length on your page
and see if you can add
some more content to
it… then optimize
that content for the
keywords you’re
going after.
Post Long Content
SEO for Real Estate Investors
In the case of search engine optimization (SEO), studies
have shown that longer content on a web page directly
correlates with higher rankings in most cases.
Slash Bounce Rate
SEO for Real Estate Investors
Slash Bounce Rate
SEO for Real Estate Investors
NO. 11Action Item:
Your aim is to keep
someone on your
website as long as
possible… and/or to
get them to visit
multiple pages of your
site.
This increases the
engagement of the
visitor and increases
the chances of
conversion.
There is a slight positive correlation… to having a
low bounce rate and longer than average “time
on site” by the visitor… as seen by Search Metrics
in this recent report. This picture above is just
one part of the full report of all SEO ranking
correlations.
Sprinkle LSI Keywords
SEO for Real Estate Investors
Sprinkle LSI Keywords
LSI MEANS “LATENT SEMANTIC INDEXING“…
WHICH BASICALLY MEANS THAT GOOGLE CAN TELL
WHEN TWO WORDS HAVE THE SAME INTENT SO
GOOGLE TREATS THEM IN A SIMILAR WAY.
SEO for Real Estate Investors
NO. 12Action Item:
Sprinkle some
similar intention
phrases into your
content.
Take Away
TAKE THESE SIMPLE BUT POWERFUL SEO TIPS
FOR REAL ESTATE INVESTORS AND PUT THEM
INTO ACTION.
WATCH YOUR WEBSITE CLIMB THE RANKINGS!
LET US KNOW IN THE COMMENTS BELOW HOW
YOU’RE DOING WITH SEO FOR YOUR OWN
WEBSITE.
SEO for Real Estate Investors
SEO for Real Estate Investors
WE DIVE INTO SEO TIPS PLUS MUCH, MUCH MORE
IN OUR CARROT TRAINING (EXCLUSIVE TO
INVESTORCARROT MEMBERS CURRENTLY).
Real Estate Investor Marketing
IF YOU’RE NOT YET A MEMBER, CHECK OUT OUR
PRICING AND PLANS AND COME ABOARD!
See InvestorCarrot In Action:
https://oncarrot.com/demo <===

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SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

  • 1. 12 Ways to Crush SEO FOR REAL ESTATE INVESTORS
  • 2. SEO for Real Estate Investors Introduction The 12 Core Factors To On-Page SEO On Your Real Estate Investing Lead Gen Site These elements are all already built into every InvestorCarrot website. Leverage the most effective online inbound marketing platform for real estate investors. Now lets dive in to each element a bit deeper and show you what we mean.
  • 3. Leverage SEO Friendly URLs SEO for Real Estate Investors
  • 4. Leverage SEO Friendly URLs ONE WAY GOOGLE KNOWS ABOUT WHAT IS ON YOUR PAGE IS BY THE URL OF THAT PARTICULAR PAGE. SEO for Real Estate Investors NO. 1Action Item: Include a variation of the keyword phrase you’re looking to rank for in the URL. It’ll help Google recognize what your website is about that much easier. Interested in SEO? Read the full 12 Steps to On-Page SEO for Real Estate Investors Article Here
  • 5. Start Title with a Keyword SEO for Real Estate Investors
  • 6. Start Title with a Keyword YOUR TITLE TAG ON YOUR REAL ESTATE INVESTING WEBSITE IS THE MOST IMPORTANT FACTOR IN YOUR SEO. SEO for Real Estate Investors NO. 2 Action Item: Make sure you update your title tags on your pages so they have the keyword phrase you’re looking to rank for at the start.
  • 7. Dazzle with Multi-Media SEO for Real Estate Investors
  • 8. Dazzle With Multi-Media NOT A REQUIREMENT TO RANK WELL, BUT WE’VE FOUND IT SURE CAN HELP. GOOGLE LIKES WEBSITES THAT ENGAGE THE VISITORS AND USES BOUNCE RATE AS A PART OF THEIR OVERALL RANKING FACTORS. SEO for Real Estate Investors NO. 3Action Item: Don’t make your website bland! Add in some local pictures, testimonials with pictures, etc.
  • 9. Use Outbound Links SEO for Real Estate Investors
  • 10. Use Outbound Links AN “OUTBOUND LINK” IS SIMPLY A LINK ON YOUR PAGE THAT POINTS TO ANOTHER WEBSITE. SEO for Real Estate Investors NO. 4 1-3 solid outbound links per blog post. When in doubt, find a Wikipedia page that talks about something you mentioned in the article and link to it. Action Item:
  • 11. Wrap Your Title In An H1 Tag SEO for Real Estate Investors
  • 12. Wrap Your Title In An H1 Tag JUST HAVING YOUR KEYWORD IN YOUR TITLE TAG USUALLY ISN’T ENOUGH. . THE “H1” (HEADING 1) TAG IS SIMPLY THE LARGEST HEADING ON YOUR WEB PAGE AND TENDS TO BE THE HEADING AT THE TOP OF THE PAGE. NO. 5 SEO for Real Estate Investors Action Item: Start off your page with a version of your keyword phrase in the H1 tag.
  • 13. Drop The Keyword In First 100 Words SEO for Real Estate Investors
  • 14. Drop The Keyword In First 100 Words NO. 6 SEO for Real Estate Investors Action Item: When you’re writing the content on your pages… make sure that within the first few sentences you have your main keyword phrase in there… and inject a secondary keyword phrase in there as well. To set the tone for Google as to what that page is about even more, make sure within the first few sentences that you’re including your main keyword. As mentioned in tip #12 below… mix in some “LSI” keywords as well to really give it that SEO punch. See InvestorCarrot Action: https://oncarrot.com/demo
  • 15. Drop The Keyword In First 100 Words SEO for Real Estate Investors
  • 16. Nail Loading Speed SEO for Real Estate Investors
  • 17. Nail Loading Speed HOW FAST YOUR WEBSITE LOADS IS A BIG DEAL! THE LONGER IT TAKES TO LOAD THE MORE LIKELY A VISITOR WILL HIT THE “BACK” BUTTON AND LEAVE. NO. 7 SEO for Real Estate Investors Action Item: Go test your page speed on Googles free tool. If you’re in the “Green” then you’re doing really really well. To speed it up even more, compress images.
  • 18. Add Modifiers To Your Title SEO for Real Estate Investors
  • 19. Add Modifiers To Your Title TRY TO RANK FOR 1-2 KEYWORDS IF POSSIBLE. ADD MODIFIERS TO YOUR TITLES AND TITLE TAGS SO GOOGLE CAN SEE WHAT ELSE THIS PAGE IS ABOUT. SEO for Real Estate Investors Action Item: NO. 8 Google your main search phrase really slowly and see what Google serves up to you as a suggested search. If there are any modifiers you can put before or after your keyword, add them to your title tag on your page! Rather than just using “we buy houses Fresno”… make your title tag something more like “we buy houses Fresno ca”… to modify the title so you can grab rankings for those searches as well.
  • 20. Use Social Sharing Buttons SEO for Real Estate Investors
  • 21. Use Social Sharing Buttons GOOGLE USES THESE SIGNALS AS MINI VOTES. IF THE PAGE HAS GREAT CONTENT AND IS GETTING SHARED IN SOCIAL MEDIA… IT MUST BE PRETTY SOLID. SEO for Real Estate Investors NO. 9Action Item: Get a Google 1+ button and Facebook button on your website. But...maybe ditch the Pinterest and Twitter share buttons. Those tend to not fit with the type of visitor real estate investors get to their websites.
  • 22. Post Long Content SEO for Real Estate Investors
  • 23. Post Long Content MINIMUM 300-500 WORDS - ALL OF YOUR PAGES THAT YOU WANT TO RANK WELL IN GOOGLE. GOING AFTER A REALLY COMPETITIVE PHRASE… BUILD OUT SOME MORE CONTENT AND SEE IF YOU CAN GET IT OVER 1,000 WORDS (OF COURSE USING THESE OPTIMIZATION TIPS ALONG THE WAY). SEO for Real Estate Investors Action Item: NO. 10 Look at the content length on your page and see if you can add some more content to it… then optimize that content for the keywords you’re going after.
  • 24. Post Long Content SEO for Real Estate Investors In the case of search engine optimization (SEO), studies have shown that longer content on a web page directly correlates with higher rankings in most cases.
  • 25. Slash Bounce Rate SEO for Real Estate Investors
  • 26. Slash Bounce Rate SEO for Real Estate Investors NO. 11Action Item: Your aim is to keep someone on your website as long as possible… and/or to get them to visit multiple pages of your site. This increases the engagement of the visitor and increases the chances of conversion. There is a slight positive correlation… to having a low bounce rate and longer than average “time on site” by the visitor… as seen by Search Metrics in this recent report. This picture above is just one part of the full report of all SEO ranking correlations.
  • 27. Sprinkle LSI Keywords SEO for Real Estate Investors
  • 28. Sprinkle LSI Keywords LSI MEANS “LATENT SEMANTIC INDEXING“… WHICH BASICALLY MEANS THAT GOOGLE CAN TELL WHEN TWO WORDS HAVE THE SAME INTENT SO GOOGLE TREATS THEM IN A SIMILAR WAY. SEO for Real Estate Investors NO. 12Action Item: Sprinkle some similar intention phrases into your content.
  • 29. Take Away TAKE THESE SIMPLE BUT POWERFUL SEO TIPS FOR REAL ESTATE INVESTORS AND PUT THEM INTO ACTION. WATCH YOUR WEBSITE CLIMB THE RANKINGS! LET US KNOW IN THE COMMENTS BELOW HOW YOU’RE DOING WITH SEO FOR YOUR OWN WEBSITE. SEO for Real Estate Investors
  • 30. SEO for Real Estate Investors WE DIVE INTO SEO TIPS PLUS MUCH, MUCH MORE IN OUR CARROT TRAINING (EXCLUSIVE TO INVESTORCARROT MEMBERS CURRENTLY). Real Estate Investor Marketing IF YOU’RE NOT YET A MEMBER, CHECK OUT OUR PRICING AND PLANS AND COME ABOARD! See InvestorCarrot In Action: https://oncarrot.com/demo <===