The Digital Revolution has Only Just Begun
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The document discusses how the digital revolution has transformed various aspects of modern life and society. It notes that social media usage and online communities have grown exponentially, with over half the world's population now under 30 and spending increasing amounts of time engaged in digital activities. Control is shifting from traditional gatekeepers to individuals participating in interactive online networks and ecosystems. The presentation advocates testing out social media platforms to build communities and engage in conversations, while maintaining ethical standards.
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The Digital Revolution has Only Just Begun
- 1. The Digital Revolu/on has only Just Begun … Kate Carruthers Sep 2010 Friday, 10 September 2010 1
- 2. What is social media? © 2010 katecarruthers.com Friday, 10 September 2010 2
- 3. © 2010 katecarruthers.com Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw 3 Friday, 10 September 2010 3
- 4. A quick poll … © 2010 katecarruthers.com 4 Friday, 10 September 2010 4
- 5. A quick poll … Who is a member of social network? Whose kids are members? Whose parents are members? Whose pets are members? © 2010 katecarruthers.com 4 Friday, 10 September 2010 4
- 6. Digital World More than half of the world’s popula/on is under 30 © 2010 katecarruthers.com 5 Friday, 10 September 2010 5
- 7. Digital World Facebook tops Google for US Internet traffic © 2010 katecarruthers.com 6 Friday, 10 September 2010 6
- 8. Digital World Ashton Kutcher & Britney Spears have more TwiVer followers than the popula/ons of: © 2010 katecarruthers.com 7 Friday, 10 September 2010 7
- 9. Digital World Ashton Kutcher & Britney Spears have more TwiVer followers than the popula/ons of: Sweden Ireland Israel Switzerland Norway Panama © 2010 katecarruthers.com 7 Friday, 10 September 2010 7
- 10. Digital World 50% of mobile Internet traffic in the UK is on © 2010 katecarruthers.com 8 Friday, 10 September 2010 8
- 11. Digital World Every 4 minutes > 100 hours of video will be uploaded to © 2010 katecarruthers.com 9 Friday, 10 September 2010 9
- 12. Digital World Amazon sold more electronic books for the Kindle than physical books Christmas 2009 © 2010 katecarruthers.com 10 Friday, 10 September 2010 10
- 13. Digital World If you were paid $1 for each posted Wikipedia ar/cle, you’d make $1,712.32 per hour © 2010 katecarruthers.com 11 Friday, 10 September 2010 11
- 14. Digital World Source: hVp://mashable.com/2010/05/13/facebook‐facts‐infographic/ © 2010 katecarruthers.com 12 Friday, 10 September 2010 12
- 15. everybody is doing it © 2010 katecarruthers.com 13 Friday, 10 September 2010 13
- 16. for everyday tasks © 2010 katecarruthers.com 14 Friday, 10 September 2010 14
- 17. even ‘old’ folks... © 2010 katecarruthers.com 15 Friday, 10 September 2010 15
- 18. Digital Community © 2010 katecarruthers.com 16 Friday, 10 September 2010 16
- 19. communications devices have changed © 2010 katecarruthers.com 17 Friday, 10 September 2010 17
- 20. communications devices have changed © 2010 katecarruthers.com 17 Friday, 10 September 2010 17
- 21. Changing Media Models Digital Content © 2010 katecarruthers.com 18 Friday, 10 September 2010 18
- 22. Changing Media Models Digital Content Broadcast Mul/cast Interac/ve Print + Mobile Television Internet Localised Fixed Dialogue © 2010 katecarruthers.com 18 Friday, 10 September 2010 18
- 23. Convergence & Mobile Digital Devices © 2010 katecarruthers.com 19 Friday, 10 September 2010 19
- 24. © 2010 katecarruthers.com 20 Friday, 10 September 2010 20
- 25. a brave new world © 2010 katecarruthers.com 20 Friday, 10 September 2010 20
- 26. Digital content shifting... From To © 2010 katecarruthers.com 21 Friday, 10 September 2010 21
- 27. Digital content shifting... From To © 2010 katecarruthers.com 21 Friday, 10 September 2010 21
- 28. New business models Digital Content Source: hVp://ocw.mit.edu/OcwWeb/web/home/home/index.htm © 2010 katecarruthers.com 20 22 Friday, 10 September 2010 22
- 29. © 2010 katecarruthers.com 23 Friday, 10 September 2010 23
- 30. our dilemma © 2010 katecarruthers.com 23 Friday, 10 September 2010 23
- 31. Control is shifting ... © 2010 katecarruthers.com 24 Friday, 10 September 2010 24
- 32. Control is shifting ... © 2010 katecarruthers.com 24 Friday, 10 September 2010 24
- 33. © 2010 katecarruthers.com 25 Friday, 10 September 2010 25
- 34. OMG it’s even happening to kittens... © 2010 katecarruthers.com 25 Friday, 10 September 2010 25
- 35. Source: Kevin Kelly, hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php © 2010 katecarruthers.com 26 Friday, 10 September 2010 26
- 36. we’re seeing Source: Kevin Kelly, hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php © 2010 katecarruthers.com 26 Friday, 10 September 2010 26
- 37. Source: MIT's Technology Review: Mapping the Internet., hVp://bigpicture.typepad.com/comments/images/ 2007/06/22/net_periphery.jpg © 2010 katecarruthers.com 27 Friday, 10 September 2010 27
- 38. © 2010 katecarruthers.com 28 Friday, 10 September 2010 28
- 39. We’re all busy doing our day jobs. How can this all help us? © 2010 katecarruthers.com 28 Friday, 10 September 2010 28
- 40. People will say ... Marke/ng vs Digital Marke/ng © 2010 katecarruthers.com 29 Friday, 10 September 2010 29
- 41. People will say ... Marke/ng vs Digital Marke/ng “You absolutely must be on [insert trendy “You need a social platform name] Facebook now!” page” “Why aren’t you on “Where’s your Twitter?” blog?” © 2010 katecarruthers.com 29 Friday, 10 September 2010 29
- 42. © 2010 katecarruthers.com 27 30 Friday, 10 September 2010 30
- 43. So many sites to choose from! How to decide? © 2010 katecarruthers.com 27 30 Friday, 10 September 2010 30
- 44. © 2010 katecarruthers.com 28 31 Friday, 10 September 2010 31
- 45. See how ephemeral many of these sites are © 2010 katecarruthers.com 28 31 Friday, 10 September 2010 31
- 46. Marketing vs Digital Marketing © 2010 katecarruthers.com 32 Friday, 10 September 2010 32
- 47. Marketing vs Digital Marketing • One way • Two way • Monologue • Dialogue • Hard to measure • Easier to measure • Expensive • Cheaper • Long lead /mes • Short lead /mes • Set and forget • Constant tending Digital means sharing control with the (former) audience © 2010 katecarruthers.com 32 Friday, 10 September 2010 32
- 48. Digital Ecosystem © 2010 katecarruthers.com 33 Friday, 10 September 2010 33
- 49. Digital Ecosystem • Build and reach out to extended community: – Staff/Alumni – Consumers – Government – Other stakeholders, e.g. suppliers • Fundraising • Marke/ng © 2010 katecarruthers.com 33 Friday, 10 September 2010 33
- 50. Digital Ecosystem • Build and reach out to extended community: – Staff/Alumni – Consumers – Government – Other stakeholders, e.g. suppliers • Fundraising • Marke/ng • Event organisa/on © 2010 katecarruthers.com 33 Friday, 10 September 2010 33
- 51. Digital Ecosystem Radio Twitter TV Flickr Facebook News- Forums Hub = website papers Magazines SaaS EDM YouTube © 2010 katecarruthers.com 34 Friday, 10 September 2010 34
- 52. Digital Ecosystem Radio Twitter TV Flickr Facebook News- Forums Hub = website papers Magazines SaaS EDM YouTube ... an organic feedback loop © 2010 katecarruthers.com 34 Friday, 10 September 2010 34
- 53. Radio Twitter TV Flickr Facebook News- Forums Hub = website papers Magazines SaaS EDM YouTube © 2010 katecarruthers.com 35 Friday, 10 September 2010 35
- 54. Social Media © 2010 katecarruthers.com 36 Friday, 10 September 2010 36
- 55. Social Media Elements that bring website or blog content alive Tools that enable sharing of messages Building communi/es of interest Enabling dialogue and collabora/on Moves interaction from monologue to conversation © 2010 katecarruthers.com 36 Friday, 10 September 2010 36
- 56. What to do? Friday, 10 September 2010 37
- 57. What to do? Take your /me Test the waters Ask lots of ques/ons Get good advice Take advice from people with a track record Keep the ethos and ethics mind Friday, 10 September 2010 37
- 58. Sources & Sites • Erik Qualman Social Media Revolu/on (Refresh 2010) hVp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/ • Pew Report on Older Adults and Social Media 2010 hVp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐ Media/Report.aspx • Pew Report on Social Media and Young Adults 2010 hVp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐ Adults/Summary‐of‐Findings.aspx • Rate My Teachers Australia hVp://au.ratemyteachers.com/ • Clive Thompson on the New Literacy hVp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson • Wikinomics hVp://www.wikinomics.com/blog/index.php • 2010 Horizon Report hVp://wp.nmc.org/horizon2010/ • Morgan Stanley Internet Trends 2010 hVp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/ Internet_Trends_041210.pdf • Pew Future of the Internet 2010 hVp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1 © 2010 katecarruthers.com 38 Friday, 10 September 2010 38
- 59. Slides: www.slideshare.net/carruthk Work: www.headshiu.com Personal: www.katecarruthers.com TwiVer: @kcarruthers © 2010 katecarruthers.com 39 Friday, 10 September 2010 39