SlideShare una empresa de Scribd logo
1 de 52
Descargar para leer sin conexión
1 TO 1M
USERS
      Kevin Rose
My background
• Digg, WeFollow, Revision3, Pownce
• Investor: Twitter, OMGPOP, DailyBooth,
  FourSquare
• Advisor: NGMOCO, SixApart, Thread
#1. Ego
#1. Ego
• Ask yourself: Does this feature increase the
  users self-worth or stoke the ego?
#1. Ego
• Ask yourself: Does this feature increase the
  users self-worth or stoke the ego?
• If a user is contributing to my system, what
  emotional rewards do they walk away with?
  What (visible) rewards will they receive?
Twitter Followers
Why do followers work?
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approachable for any user
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approachable for any user
•   Follower counts take on the form of social
    currency - in the users mind the more the
    better
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approachable for any user
•   Follower counts take on the form of social
    currency - in the users mind the more the
    better
•   Increased follower counts (even by spammers)
    gives individuals the false impression of
    audience
Digg Leaderboard
Digg Stories
#2. Simplicity
#2. Simplicity
#2. Simplicity
• Stop over building features
#2. Simplicity
• Stop over building features
• Pick 2-3 things to focus on
#2. Simplicity
• Stop over building features
• Pick 2-3 things to focus on
• Ask yourself: Is there anything
  I can take out of this feature?
#3. Build & Release
#3. Build & Release
• Stop thinking you understand your users
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not what you think they’ll do
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not what you think they’ll do
• Decide on what you’re going to build... and
  build it (avoid analysis paralysis)
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not what you think they’ll do
• Decide on what you’re going to build... and
  build it (avoid analysis paralysis)
• Build, release, iterate, and repeat
#4. Hack The Press
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
Taking your Site from One to One Million Users by Kevin Rose
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
• Talk to the junior bloggers
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
• Talk to the junior bloggers
• Attend parties for events you can’t afford -
  network w/influencers, bring a demo
#5. Connect w/your
    community
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
• Throw a launch party, then yearly/quarterly
  events - invite the press/influencers
  personally - don’t tell the bar
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
• Throw a launch party, then yearly/quarterly
  events - invite the press/influencers
  personally - don’t tell the bar
• Engage w/the community, be an active
  participant your own ecosystem
#6. Advisors
#6. Advisors
• What technical problems are you going to
  have?
#6. Advisors
• What technical problems are you going to
  have?
• Advisors can be helpful in a whole slew of
  areas (marketing/hiring/bizdev)
#6. Advisors
• What technical problems are you going to
  have?
• Advisors can be helpful in a whole slew of
  areas (marketing/hiring/bizdev)
• Stock compensation, typically not a board
  seat, solid advisors help during fund raising
#7. Leverage your userbase
    to spread the word
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
#8. Does your product
provide value for 3rd party
           sites?
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
#9. Analyze your traffic
#9. Analyze your traffic
• Install Google analytics
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
• Paths through site
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
• Paths through site
• Top exit pages
#10. The entire picture
Thank You!

             @kevinrose
             digg/kevinrose
Taking your Site from One to One Million Users by Kevin Rose

Más contenido relacionado

La actualidad más candente

Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha StewartFractl
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
 
Hashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About HashtagsHashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About HashtagsModicum
 
Brilliant PR on a Startup Budget
Brilliant PR on a Startup BudgetBrilliant PR on a Startup Budget
Brilliant PR on a Startup BudgetCourtney Myers
 
Social Media Strategy for 2018
Social Media Strategy for 2018Social Media Strategy for 2018
Social Media Strategy for 2018Chris Snider
 
How to Start a Podcast - An Introduction to Podcasting
How to Start a Podcast - An Introduction to PodcastingHow to Start a Podcast - An Introduction to Podcasting
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
 
Snap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingSnap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Social Media Plan for Real Estate Agents
Social Media Plan for Real Estate AgentsSocial Media Plan for Real Estate Agents
Social Media Plan for Real Estate AgentsOwen Hemsath
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
Whuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoWhuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoTara Hunt
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
 
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
 
Twankers Social Media Agency Sales Pitch
Twankers Social Media Agency Sales PitchTwankers Social Media Agency Sales Pitch
Twankers Social Media Agency Sales PitchTommy Twanker
 

La actualidad más candente (20)

Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment Industry
 
Hashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About HashtagsHashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About Hashtags
 
Brilliant PR on a Startup Budget
Brilliant PR on a Startup BudgetBrilliant PR on a Startup Budget
Brilliant PR on a Startup Budget
 
Social Media Strategy for 2018
Social Media Strategy for 2018Social Media Strategy for 2018
Social Media Strategy for 2018
 
How to Start a Podcast - An Introduction to Podcasting
How to Start a Podcast - An Introduction to PodcastingHow to Start a Podcast - An Introduction to Podcasting
How to Start a Podcast - An Introduction to Podcasting
 
Snap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingSnap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media Marketing
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Social Media Plan for Real Estate Agents
Social Media Plan for Real Estate AgentsSocial Media Plan for Real Estate Agents
Social Media Plan for Real Estate Agents
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the world
 
140 Twitter Marketing Tips for 2013
140 Twitter Marketing Tips for 2013 140 Twitter Marketing Tips for 2013
140 Twitter Marketing Tips for 2013
 
Social media 2017 core presentation
Social media 2017 core presentationSocial media 2017 core presentation
Social media 2017 core presentation
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
Whuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoWhuffie at Web 2.0 Expo
Whuffie at Web 2.0 Expo
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy Steps
 
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
 
Twankers Social Media Agency Sales Pitch
Twankers Social Media Agency Sales PitchTwankers Social Media Agency Sales Pitch
Twankers Social Media Agency Sales Pitch
 
Stay Calm and Pin On
Stay Calm and Pin OnStay Calm and Pin On
Stay Calm and Pin On
 

Destacado

Roles In Marketing
Roles In MarketingRoles In Marketing
Roles In Marketingeisens
 
The Maker as a Reflective Practitioner
The Maker as a Reflective Practitioner The Maker as a Reflective Practitioner
The Maker as a Reflective Practitioner Jackie Gerstein, Ed.D
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Dr. Rajiv P. Kumar
 
70+ Inspirational Quotes from Cannes Lions 2012
70+ Inspirational Quotes from Cannes Lions 2012 70+ Inspirational Quotes from Cannes Lions 2012
70+ Inspirational Quotes from Cannes Lions 2012 Alemsah Ozturk
 
Size exclusion chromatography
Size exclusion chromatographySize exclusion chromatography
Size exclusion chromatographyMandvi Shandilya
 
Les 5 forces de porter - comprendre l'outil
Les 5 forces de porter - comprendre l'outilLes 5 forces de porter - comprendre l'outil
Les 5 forces de porter - comprendre l'outilMarie Delphine SANCHIS
 
Instrumentation tech 1
Instrumentation tech 1Instrumentation tech 1
Instrumentation tech 1heinzawwin
 
Tips for Effective Presentations
Tips for Effective PresentationsTips for Effective Presentations
Tips for Effective PresentationsK Covintree
 
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...Jorge Saguinsin
 
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?Mark Fidelman
 
Thai tech startup ecosystem report 2017
Thai tech startup ecosystem report 2017Thai tech startup ecosystem report 2017
Thai tech startup ecosystem report 2017Techsauce Media
 
Hiv recent guidelines naco 2015
Hiv recent guidelines naco 2015Hiv recent guidelines naco 2015
Hiv recent guidelines naco 2015Mehakinder Singh
 
Introduction to epidemiology and it's measurements
Introduction to epidemiology and it's measurementsIntroduction to epidemiology and it's measurements
Introduction to epidemiology and it's measurementswrigveda
 
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensCES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
 
Engaging Learners with Technology
Engaging Learners with TechnologyEngaging Learners with Technology
Engaging Learners with TechnologyDean Shareski
 
Fintech and Transformation of the Financial Services Industry
Fintech and Transformation of the Financial Services IndustryFintech and Transformation of the Financial Services Industry
Fintech and Transformation of the Financial Services IndustryRobin Teigland
 
Blood supply of head and neck
Blood supply of head and neckBlood supply of head and neck
Blood supply of head and neckDr.Vamsi Reddy
 

Destacado (20)

Roles In Marketing
Roles In MarketingRoles In Marketing
Roles In Marketing
 
The Maker as a Reflective Practitioner
The Maker as a Reflective Practitioner The Maker as a Reflective Practitioner
The Maker as a Reflective Practitioner
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)
 
70+ Inspirational Quotes from Cannes Lions 2012
70+ Inspirational Quotes from Cannes Lions 2012 70+ Inspirational Quotes from Cannes Lions 2012
70+ Inspirational Quotes from Cannes Lions 2012
 
Size exclusion chromatography
Size exclusion chromatographySize exclusion chromatography
Size exclusion chromatography
 
Les 5 forces de porter - comprendre l'outil
Les 5 forces de porter - comprendre l'outilLes 5 forces de porter - comprendre l'outil
Les 5 forces de porter - comprendre l'outil
 
Instrumentation tech 1
Instrumentation tech 1Instrumentation tech 1
Instrumentation tech 1
 
Tips for Effective Presentations
Tips for Effective PresentationsTips for Effective Presentations
Tips for Effective Presentations
 
Mineral & energy resources
Mineral & energy resourcesMineral & energy resources
Mineral & energy resources
 
Mri brain anatomy Dr Muhammad Bin Zulfiqar
Mri brain anatomy Dr Muhammad Bin ZulfiqarMri brain anatomy Dr Muhammad Bin Zulfiqar
Mri brain anatomy Dr Muhammad Bin Zulfiqar
 
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...
 
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
 
Thai tech startup ecosystem report 2017
Thai tech startup ecosystem report 2017Thai tech startup ecosystem report 2017
Thai tech startup ecosystem report 2017
 
BUSINESS QUIZ -Round 1
 BUSINESS QUIZ -Round 1 BUSINESS QUIZ -Round 1
BUSINESS QUIZ -Round 1
 
Hiv recent guidelines naco 2015
Hiv recent guidelines naco 2015Hiv recent guidelines naco 2015
Hiv recent guidelines naco 2015
 
Introduction to epidemiology and it's measurements
Introduction to epidemiology and it's measurementsIntroduction to epidemiology and it's measurements
Introduction to epidemiology and it's measurements
 
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensCES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens
 
Engaging Learners with Technology
Engaging Learners with TechnologyEngaging Learners with Technology
Engaging Learners with Technology
 
Fintech and Transformation of the Financial Services Industry
Fintech and Transformation of the Financial Services IndustryFintech and Transformation of the Financial Services Industry
Fintech and Transformation of the Financial Services Industry
 
Blood supply of head and neck
Blood supply of head and neckBlood supply of head and neck
Blood supply of head and neck
 

Similar a Taking your Site from One to One Million Users by Kevin Rose

How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
 
The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions Internet World
 
How to Effectively Lead Focus Groups: Presented at Product School NYC
How to Effectively Lead Focus Groups: Presented at Product School NYC How to Effectively Lead Focus Groups: Presented at Product School NYC
How to Effectively Lead Focus Groups: Presented at Product School NYC Tremis Skeete
 
Surviving a Hackathon and Beyond
Surviving a Hackathon and BeyondSurviving a Hackathon and Beyond
Surviving a Hackathon and Beyondimoneytech
 
How to Effectively Lead a Focus Group by nexTier Product Manager
How to Effectively Lead a Focus Group by nexTier Product ManagerHow to Effectively Lead a Focus Group by nexTier Product Manager
How to Effectively Lead a Focus Group by nexTier Product ManagerProduct School
 
How to "Hack" the DSpace Community
How to "Hack" the DSpace CommunityHow to "Hack" the DSpace Community
How to "Hack" the DSpace CommunityTim Donohue
 
SocialMatica - 3 Audience Building Tools You Must Have
SocialMatica - 3 Audience Building Tools You Must HaveSocialMatica - 3 Audience Building Tools You Must Have
SocialMatica - 3 Audience Building Tools You Must HaveSocialmatica
 
UX Bootcamp - August 2016
UX Bootcamp - August 2016UX Bootcamp - August 2016
UX Bootcamp - August 2016Jacklyn Burgan
 
Prototyping Accessibility - WordCamp Europe 2018
Prototyping Accessibility - WordCamp Europe 2018Prototyping Accessibility - WordCamp Europe 2018
Prototyping Accessibility - WordCamp Europe 2018Adrian Roselli
 
Daniel Burka's Design Workshop Slides: FOWD NYC 2009
Daniel Burka's Design Workshop Slides: FOWD NYC 2009Daniel Burka's Design Workshop Slides: FOWD NYC 2009
Daniel Burka's Design Workshop Slides: FOWD NYC 2009Daniel Burka
 
Community Marketing at Docker | Docker Tour de France 2014
Community Marketing at Docker | Docker Tour de France 2014Community Marketing at Docker | Docker Tour de France 2014
Community Marketing at Docker | Docker Tour de France 2014Julien Barbier
 
Principles of Usability Testing For Historic Newspapers
Principles of Usability Testing For Historic NewspapersPrinciples of Usability Testing For Historic Newspapers
Principles of Usability Testing For Historic NewspapersEuropeana Newspapers
 
User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an OverviewJulie Grundy
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Chad Udell
 
Marketing Your Open Source Project
Marketing Your Open Source ProjectMarketing Your Open Source Project
Marketing Your Open Source Projectdeirdrestraughan
 

Similar a Taking your Site from One to One Million Users by Kevin Rose (20)

How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
 
The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions The marriage of people and technology - Jon Winter, Worthers Media Solutions
The marriage of people and technology - Jon Winter, Worthers Media Solutions
 
How to Effectively Lead Focus Groups: Presented at Product School NYC
How to Effectively Lead Focus Groups: Presented at Product School NYC How to Effectively Lead Focus Groups: Presented at Product School NYC
How to Effectively Lead Focus Groups: Presented at Product School NYC
 
Community Marketing
Community MarketingCommunity Marketing
Community Marketing
 
Surviving a Hackathon and Beyond
Surviving a Hackathon and BeyondSurviving a Hackathon and Beyond
Surviving a Hackathon and Beyond
 
How to Effectively Lead a Focus Group by nexTier Product Manager
How to Effectively Lead a Focus Group by nexTier Product ManagerHow to Effectively Lead a Focus Group by nexTier Product Manager
How to Effectively Lead a Focus Group by nexTier Product Manager
 
Ux gsg
Ux gsgUx gsg
Ux gsg
 
How to "Hack" the DSpace Community
How to "Hack" the DSpace CommunityHow to "Hack" the DSpace Community
How to "Hack" the DSpace Community
 
SocialMatica - 3 Audience Building Tools You Must Have
SocialMatica - 3 Audience Building Tools You Must HaveSocialMatica - 3 Audience Building Tools You Must Have
SocialMatica - 3 Audience Building Tools You Must Have
 
UX Bootcamp - August 2016
UX Bootcamp - August 2016UX Bootcamp - August 2016
UX Bootcamp - August 2016
 
Core design meeting 1
Core design meeting 1Core design meeting 1
Core design meeting 1
 
Core design meeting 1
Core design meeting 1Core design meeting 1
Core design meeting 1
 
Prototyping Accessibility - WordCamp Europe 2018
Prototyping Accessibility - WordCamp Europe 2018Prototyping Accessibility - WordCamp Europe 2018
Prototyping Accessibility - WordCamp Europe 2018
 
Daniel Burka's Design Workshop Slides: FOWD NYC 2009
Daniel Burka's Design Workshop Slides: FOWD NYC 2009Daniel Burka's Design Workshop Slides: FOWD NYC 2009
Daniel Burka's Design Workshop Slides: FOWD NYC 2009
 
Community Marketing at Docker | Docker Tour de France 2014
Community Marketing at Docker | Docker Tour de France 2014Community Marketing at Docker | Docker Tour de France 2014
Community Marketing at Docker | Docker Tour de France 2014
 
Principles of Usability Testing For Historic Newspapers
Principles of Usability Testing For Historic NewspapersPrinciples of Usability Testing For Historic Newspapers
Principles of Usability Testing For Historic Newspapers
 
User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an Overview
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Marketing Your Open Source Project
Marketing Your Open Source ProjectMarketing Your Open Source Project
Marketing Your Open Source Project
 
Don't Fear the User
Don't Fear the UserDon't Fear the User
Don't Fear the User
 

Más de Carsonified Team

Chris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for YouChris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for YouCarsonified Team
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
 
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereDion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereCarsonified Team
 
Steve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.comSteve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.comCarsonified Team
 
Neil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do ItNeil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do ItCarsonified Team
 
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppMolly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppCarsonified Team
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemCarsonified Team
 
Fred Wilson - The 10 Golden Principles for Successful Web Apps
Fred Wilson - The 10 Golden Principles for Successful Web AppsFred Wilson - The 10 Golden Principles for Successful Web Apps
Fred Wilson - The 10 Golden Principles for Successful Web AppsCarsonified Team
 
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Carsonified Team
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelCarsonified Team
 
The New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonThe New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonCarsonified Team
 
FOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlinFOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlinCarsonified Team
 
FOWA Tour- Graeme Mathieson
FOWA Tour- Graeme MathiesonFOWA Tour- Graeme Mathieson
FOWA Tour- Graeme MathiesonCarsonified Team
 
FOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan RubinFOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan RubinCarsonified Team
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Carsonified Team
 

Más de Carsonified Team (20)

Chris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for YouChris Lea - What does NoSQL Mean for You
Chris Lea - What does NoSQL Mean for You
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save You
 
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereDion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
Dion Almaer & Ben Galbraith - Build Once, Deploy Everywhere
 
Steve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.comSteve Huffman - Lessons learned while at reddit.com
Steve Huffman - Lessons learned while at reddit.com
 
Neil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do ItNeil Patel - What You Need to be Measuring and How to Do It
Neil Patel - What You Need to be Measuring and How to Do It
 
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppMolly Holzschlag - How HTML 5 is Going to Completely Change your Web App
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web App
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
 
Fred Wilson - The 10 Golden Principles for Successful Web Apps
Fred Wilson - The 10 Golden Principles for Successful Web AppsFred Wilson - The 10 Golden Principles for Successful Web Apps
Fred Wilson - The 10 Golden Principles for Successful Web Apps
 
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next Level
 
The New Marketing, by Ryan Carson
The New Marketing, by Ryan CarsonThe New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
 
FOWA Tour- Richard Healy
FOWA Tour- Richard HealyFOWA Tour- Richard Healy
FOWA Tour- Richard Healy
 
FOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlinFOWA Tour- Andy McLoughlin
FOWA Tour- Andy McLoughlin
 
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy BriggsFOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
 
FOWA Tour- Ryan Carson
FOWA Tour- Ryan CarsonFOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
 
FOWA Tour- Roan Lavery
FOWA Tour- Roan LaveryFOWA Tour- Roan Lavery
FOWA Tour- Roan Lavery
 
FOWA Tour- Graeme Mathieson
FOWA Tour- Graeme MathiesonFOWA Tour- Graeme Mathieson
FOWA Tour- Graeme Mathieson
 
FOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan RubinFOWA Bristol/ Leeds- Dan Rubin
FOWA Bristol/ Leeds- Dan Rubin
 
FOWA Bristol- Ian Broom
FOWA Bristol- Ian BroomFOWA Bristol- Ian Broom
FOWA Bristol- Ian Broom
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009
 

Último

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 

Último (20)

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 

Taking your Site from One to One Million Users by Kevin Rose

  • 1. 1 TO 1M USERS Kevin Rose
  • 2. My background • Digg, WeFollow, Revision3, Pownce • Investor: Twitter, OMGPOP, DailyBooth, FourSquare • Advisor: NGMOCO, SixApart, Thread
  • 4. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego?
  • 5. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego? • If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
  • 8. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user
  • 9. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better
  • 10. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better • Increased follower counts (even by spammers) gives individuals the false impression of audience
  • 15. #2. Simplicity • Stop over building features
  • 16. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on
  • 17. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on • Ask yourself: Is there anything I can take out of this feature?
  • 18. #3. Build & Release
  • 19. #3. Build & Release • Stop thinking you understand your users
  • 20. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do
  • 21. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis)
  • 22. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis) • Build, release, iterate, and repeat
  • 23. #4. Hack The Press
  • 24. #4. Hack The Press • Invite only system (Pownce, Digg v3)
  • 26. #4. Hack The Press • Invite only system (Pownce, Digg v3)
  • 27. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers
  • 28. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers • Attend parties for events you can’t afford - network w/influencers, bring a demo
  • 29. #5. Connect w/your community
  • 30. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens)
  • 31. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar
  • 32. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar • Engage w/the community, be an active participant your own ecosystem
  • 34. #6. Advisors • What technical problems are you going to have?
  • 35. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
  • 36. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev) • Stock compensation, typically not a board seat, solid advisors help during fund raising
  • 37. #7. Leverage your userbase to spread the word
  • 42. #8. Does your product provide value for 3rd party sites?
  • 45. #9. Analyze your traffic
  • 46. #9. Analyze your traffic • Install Google analytics
  • 47. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?)
  • 48. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site
  • 49. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site • Top exit pages
  • 50. #10. The entire picture
  • 51. Thank You! @kevinrose digg/kevinrose

Notas del editor

  1. When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  2. When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  3. why has twitter exploded? it’s a popularity contest. It has turned celebrities into free spokesperson - that’s unheard of - this is millions of dollars of free media exposure. Love it or hate it, this has helped twitter grow
  4. 2: this turned celebrities into instant mouthpieces
  5. 2: this turned celebrities into instant mouthpieces
  6. 2: this turned celebrities into instant mouthpieces
  7. Digg top user list was very important during the early days.
  8. Hightlight the users doing the work
  9. - Scaling / Usability
  10. - Scaling / Usability
  11. - Scaling / Usability
  12. - Scaling / Usability