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First Asian & Global Results of the 2019 Global Coworking Survey

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Selected first results, as of February 21, 2019. The first results provide an early snapshot of some results. The final results are analyzed using a complex statistical tool, and are checking using quality standards. It is for this reason, that the first and final results may differ slightly.

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First Asian & Global Results of the 2019 Global Coworking Survey

  1. 1. FIRST ASIAN & GLOBAL RESULTS OF THE 2019 GLOBAL COWORKING SURVEY PRESENTED AT THE CONDUCTION OF THE SURVEY IS SUPPORTED BY:
  2. 2. The following presentation is presented in a game show style. The first results can slightly differ from the final results.
  3. 3. GAME ON!
  4. 4. C: A well-situated location A: Low prices What do Asian coworking spaces most often consider as their unique selling point (USP)? ROUND 1 B: An enjoyable working atmosphere
  5. 5. C: A well-situated locationC: A well-situated location A: Low prices What do Asian coworking spaces most often consider as their unique selling point (USP)? ROUND 1 B: An enjoyable working atmosphere
  6. 6. above the global average Well- situated location 65% Attractive design & fit-out 54% Low prices 46% Good service 56% Thriving community 44% Many events 32% below the global average An enjoyable working atmosphere 54% global average Responded by coworking spaces. Unique Selling Points of Coworking Spaces in AsiaROUND 1 Asian coworking spaces compete more often with lower prices and more events. But the main USP is a well- situated location. The same can be found on the global basis, however, here, an enjoyable working atmosphere is more often reported.
  7. 7. A: Not able to find enough space B: Financial constraints What is the biggest challenge for Asian coworking spaces apart from attracting new members? ROUND 2 C: Poor community engagement
  8. 8. A: Not able to find enough space B: Financial constraints What is the biggest challenge for Asian coworking spaces apart from attracting new members? ROUND 2 C: Poor community engagementC: Poor community engagement A: Not able to find enough space
  9. 9. Top Challenges for Coworking Spaces First results responded by coworking spaces. ROUND 2 ! Asia Global Attracting new members 60% 60%40% 40%20% 20%0% 64% 41% 58% 32% 31% 23% Not able to provide enough workspace Poor community engagement Insufficient local demand 39% 37% Attracting new members remains the main challenge for coworking spaces. Serious as well as luxury problems can be found. A bigger question seems to get the community engaged... not only in Asia.
  10. 10. A: 19 C: 39 How many members do new Asian coworking spaces have in their first week after opening, on average? ROUND 3 B: 29
  11. 11. A: 19A: 19 C: 39 How many members do new Asian coworking spaces have in their first week after opening, on average? ROUND 3 B: 29
  12. 12. Global Asia 10 19 Arithmetic mean: 17 Median: 5 5% trimmed mean Arithmetic mean: 21 Median: 10 Number of Members in the First Week after the Opening *BASED ON RESPONSES OF COWORKING SPACES THAT OPENED IN 2018 AND 2019 ONLY. ROUND 3 Arithmetic mean: 219 Median: 55 Number of Desks at New Coworking Spaces* 104 57 5% trimmed mean Arithmetic mean: 93 Median: 40Global Asia Asian coworking spaces welcome more members within the first opening week. However, the bigger the space, the more money is usually invested, not only but also in the marketing efforts & Asian coworking spaces are bigger than the global average.
  13. 13. A: A clean workspace B: Good value for money What is the most important reason why members keep working from their coworking space? ROUND 4 C: Interaction with others Only members who decided themselves to work there Reported by members worldwide.
  14. 14. Reported by members worldwide. A: A clean workspace B: Good value for money What is the most important reason why members keep working from their coworking space? ROUND 4 C: Interaction with others Only members who decided themselves to work there B: Good value for money A: A clean workspace
  15. 15. Top 10 Reasons to Keep Working at the Current Coworking Space 1,625 % 3,250 % 4,875 % 6,500 % 51% 52% 55% 59% 61% 61% 62% 65% 65% 66% First results, the final results can slightly differ. Responded by members worldwide. Multiple responses were allowed. ROUND 4 People look for interaction & a social working atmosphere when deciding for a space. However, good value for money and the quality of the infrastructure become slightly more important to keep members. 61% 59% 55% 52% Interactions with others A community A social & enjoyable atmosphere Good value for money Meeting spaces Close distance to my home Like minded people A clean workspace Good internet connections Basic office infrastructure Members who decided themselves to work at their current coworking space.
  16. 16. A: I get important needs of mine met because I am part of my coworking community. B: I put a lot of time and effort into being part of my coworking community. To what of the following statements coworking members agree the most? ROUND 5 C: Being a member of my coworking space makes me feel good. Reported by members worldwide.
  17. 17. A: I get important needs of mine met because I am part of my coworking community. B: I put a lot of time and effort into being part of my coworking community. To what of the following statements coworking members agree the most? ROUND 5 C: Being a member of my coworking space makes me feel good. C: Being a member of my coworking space makes me feel good. Reported by members worldwide.
  18. 18. The majority of members like their community because it makes them feel good. 20 % 40 % 60 % 80 % say, being a member of my coworking space makes them feel good. can trust people in their coworking space. say, members of their coworking community care about each other. 78% 69% 61% Top 3 Statements About Coworking CommunitiesROUND 5 First results, the final results can slightly differ. Reported by members worldwide.
  19. 19. C: 7% A: 3% B: 14% How many members have ever found a serious romantic relationship in a coworking space? ROUND 6 Reported by members worldwide.
  20. 20. C: 7%C: 7% A: 3% B: 14% How many members have ever found a serious romantic relationship in a coworking space? ROUND 6 Reported by members worldwide.
  21. 21. A Coworking Space is a space for... work. However, surprisingly more than every 15th person found a serious romantic relationship when working at a coworking space. 6%7% ... when working from a coworking space? 83% No Yes 10% Nothing serious ROUND 6 How Many Members Found a Serious Love Interest? Reported by members worldwide.
  22. 22. A: To reduce the cost of living. B: To discover different cultures. What is the top reason to work as a digital nomad? ROUND 7 C: To work at or near vacation spots. Reported by people who describe themselves as a digital nomad and work abroad at least four weeks per year abroad.
  23. 23. A: To reduce the cost of living. B: To discover different cultures. What is the top reason to work as a digital nomad? ROUND 7 C: To work at or near vacation spots. B: To discover different cultures. Reported by people who describe themselves as a digital nomad and work abroad at least four weeks per year abroad.
  24. 24. Top Reasons to Be a Digital NomadROUND 7 Discovering different cultures Meeting new people Leaving the home routine Improving well-being 50% Reported by people who describe themselves as a digital nomad and work abroad at least four weeks per year abroad. People mainly become digital nomads to discover new culture and less often to reduce cost of living by working abroad or to get more value for the money they have.
  25. 25. A: 21% B: 31% How many coworking spaces in Asia expect, they are badly affected by a potential financial crisis in the short term? ROUND 8 C: 41%
  26. 26. A: 21% B: 31% How many coworking spaces in Asia expect, they are badly affected by a potential financial crisis in the short term? ROUND 8 C: 41% A: 21%
  27. 27. Expected Impact of a Financial Crisis ASIA GLOBAL 2,500 % 5,000 % 7,500 % 10,000 % 24% 23% 26% 21% 36% 37% 15% 19% (RATHER) WELL AFFECTED NO CHANGE EXPECTED (RATHER) BADLY AFFECTED DON'T KNOW $ SHORT-TERM EXPECTATIONS ON THE OWN COWORKING SPACE ASIA GLOBAL 2,500 % 5,000 % 7,500 % 10,000 % 26% 24% 27% 21% 27% 26% 21% 29% LONG-TERM EXPECTATIONS ON THE OWN COWORKING SPACE ROUND 8 Asian coworking spaces expect to be less affected by a potential financial crisis, especially in the long term.
  28. 28. LAST ROUND
  29. 29. A: It's a good business to earn money B: I like to be connected with other people What is the most mentioned motivation to run a coworking space in Asia? LAST ROUND C: It's a good opportunity to find new clients
  30. 30. A: It's a good business to earn money B: I like to be connected with other people What is the most mentioned motivation to run a coworking space in Asia? LAST ROUND C: It's a good opportunity to find new clients B: I like to be connected with other people
  31. 31. Main Motivations to Run a Coworking Space 1,875 % 3,750 % 5,625 % 7,500 % 68% 69% 73% 53% 63% 70% Asia Global I like to be connected with other people I like the coworking movement Other: Asia 7% - Global 8% - responded by owners & self-employed operators of coworking spaces. First results, the final results can slightly differ. I like to improve the work life of other people It's a good opportunity to find new clients I can afford a better office infrastructure It's a good business to earn money It's reducing the office rent for my own business 1,000 % 2,000 % 3,000 % 4,000 % 18% 25% 20% 28% 23% 27% 33% 40% LAST ROUND Social reasons were the top drivers for those, who founded a coworking space. Something that has barely changed compared to the past.
  32. 32. WINNER ALL REMAINING PARTICIPANTS
  33. 33. MAIN SUPPORTERS essensys.tech "Essensys is a simple, easy to use software platform that helps you manage your workspace from lead to cash and everything in between. Workspaces can attract and retain customers, grow additional income streams and gain business insight to make quicker decisions. We focus on ensuring that your workspace can deliver the best customer experience.” "Nexudus is a leading white-label platform to help coworking space operators with their day-to-day tasks. Today, hundreds of spaces around the world use Nexudus to spend less time typing and chasing invoices, keeping their communities engaged and up- to-date, or controlling who is in and out of the space and how it is used. Nexudus is made for and by their active community of users." nexudus.com yardi.com MAIN SUPPORTERS THE MAIN SUPPORTERS LISTED ABOVE HELPED TO DISTRIBUTE THE SURVEY AND FINANCIALLY SUPPORTED THE OVERALL PROMOTION OF THE SURVEY. OUR DISTRIBUTION PARTNERS HELPED TO DISTRIBUTE THE SURVEY ON A GLOBAL SCALE. OFFICIAL SUPPORTERS HELPED TO DISTRIBUTE THE SURVEY WITHIN THEIR OWN COWORKING SPACE NETWORKS. The all-new Yardi KUBE is the most comprehensive workspace management platform. Drive top line revenue, reduce costs and efficiently grow your Coworking space while delivering a phenomenal member experience.
  34. 34. DISTRIBUTION PARTNERS OFFICIAL SUPPORTERS

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