1. It all starts with a niche.
Beyond One to One Sessions
Beta Group
Session 2
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2. What is a niche? (target market)
 A group of people who have
identifiable problems who hang
out together in person or online.
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3. How is an MSOTI niche different?
 In-office practice can be much
broader/less specific.
 Your local community = pond
 The internet - ocean
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4. Why a niche? (target market)
 Need buyers
 Leverage your content
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5. The Best Part About a Niche
 Allows you to become the expert.
 People love the experts.
 People want the experts.
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6. Cool Part About Niches…
Allows you to make the best
use of your time and money.
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7. What makes a good niche?
 A group of people who have
identifiable problems who hang
out together in person or online.
 Have an association - online or
offline.
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8. What makes a not-so-great niche?
 Too big
 Don’t know they have a problem
 Don’t want to pay for help
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9. So how do we pick a niche?
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10. Start with what you love
You may find that what is or has
been meaningful in your life will be
your niche.
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11. Make a list about you ..
 Your interests.
 Meaningful experiences/growth
 What you know in your heart
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12. Make a list about your ..
 Favorite books.
 Favorite clients.
 Favorite friends
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13. Research
 Google what they’d enter
 Look for groups online & offline
 Check Amazon and your local
bookstore
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14. A niche needs your passion
Only pick a niche that excites you and
gets you up in the morning.
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15. In Summary
 No niche = no $$
 Niche has identifiable problems,
hangs out together and has $$ to
pay for solutions.
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16. Coaching questions for you …
 Where is your heart and mind headed
when thinking about a niche?
 What are you taking away from
today’s session?
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