2. Product (new proposition 1/2)
Organising a holidays with your friends is often a
nightmare. Sms, mail, pub nights, maybe a facebook group
are just the best way to collect a lot of disorganized
information and you end up finding too hard to understand
the options liked by everybody.
And, when you finally get the crew together, why you
should pay the same price as you'd be travelling alone?
You think you deserve a discount for a 8 persons booking!
We do think the same.
3. Product (new proposition 2/2)
In GroupAndTravel you can
- Login and Create a trip
- Invite friends to the trip
- Insert the date, destination, budget, kind of trip… Or if you
are not sure. Organize in 5 seconds a polls to share the
decision with your friends
- Everybody can access the hotels and itinerary list and
select proposals. people can like the proposals, comment,
or ....dislike them!
- Access to amazing group deals based on your inputs and
Facebook profile.
- Easy planning process, a trip everybody like, and save
money for group deals.
4. From past to present
Based on the results of analysis, survey and face to face
interview, we changed our previous main proposition.
Until now, we wanted to implement a solution for people
travelling with friends while promoting sustainable tourism.
We believed that these two trends together could offer a
complete solution to our customers.
We learned a lot about it. And after talking with several
people and analyze market information we sadly decided to
remove the sustainability promotion from the main
proposition and focusing on group travel. In this
presentation we explain why.
5. Survey
Survey is available at
https://docs.google.
com/spreadsheet/viewform?
fromEmail=true&formkey=dENjSVBWSVkw
MGRCdlE2RDBCX0psdmc6MQ
6. Survey
In the following slides we present the most
significative statistics extracted from the
survey we prepared.
13. Market size 2/3
The target market of GroupandTravel is people travelling in groups and using
internet for their
research and bookings.
GroupandTravel’s Total Available Market (TAM) is the global Group Tourism
market.
In 2011, international tourism generated US$ 1030 bn in export earnings
(source:
UNWTO)
According to our survey, people go on average 3.5 times per year on holiday.
The
same survey sample told us that in a typical year they were going on average
2.7
times on a group holiday. We can therefore assume that in 77% of the case
people
travel in groups (family, friends...) rather than alone.
The global Group Tourism industry could have represented US$ 793 bn in
2011.
14. Market Size 3/3
GroupandTravel’s Served Available Market represents the
Online Group Tourism market.
There were an estimated 2.4 bn internet users worldwide in
June 2012 according to
Internet World Stats.
According to PhoCusWright, the global online travel market
was estimated to be
worth US$ 288 bn in 2011.
Keeping the same ratio of group travellers from our survey,
we can estimate that the
size of the online group travel market is US$ 221 bn.
15. Face to face - best quotes 1/4
"I love group travels but planning them is a real hassle. The
real problem is
to convince other people to join you on the adventure, they
postpone their decision
and they end up paying a lot for their plane tickets."
Jamie
If there is a clear deal and saving on something to
do in the destination, and I was already planning on
buy (e.g. theatre tickets, airport transfers) I'd
consider to purchase it in advance.
Sam
16. Face to face - best quotes 2/4
"Sustainable, ecology, social,.. I would like to see the metric
divided by types. Needs to ensure the cheaper options are
anyway show. "
Jessica
"Try to ensure thst the overall trip is facilitated, for example
with transport from Airport to Hotel"
Ville
"I do not use to plan the trips in groups, but if the web site
and application makes it cheaper, and gives good
information i will use it"
Mona
17. Face to face - best quotes 3/4
"The emails chains end up being very long, it’s hard to look
back for
information. You also have to chase people to know on
which dates they are available, if they have booked their
train/ plane tickets…"
Marie
Iusually know where to go, because my vacation are often
based on visiting friends living abroad. The decision about
"when" is often based on the cheapest flight..
Lorena
18. Face to face - best quotes 4/4
I am not an expert in responsible tourism so it’s always
good to learn if there are better
options available in terms of sustainability.
Marie
"I'd interested in Sustainable trips but I’m not too much into
green/ tree-hugging trips. I still want my holidays to be
fun. However I’m always interested to learn about small
hotels and activities that
support local communities."
Jamie
I would love the list of activities, but I'd never book them in
advance!
Ville
19. Face to face - lessons learned
*We found out that the word "Sustainability", can be quite
dangerous.
We have the impression that sometimes it is wrongly
associated
with "more expensive", "bad service" and "boring".
* For independet traveller, choices and price are always the
main things they consider. -
- It's a competitive market. Proposition must be intuitive and
convenient
- the lessons learnt from the interviews are invaluable. We
are planning to do more as we keep working on the
product, more focused on the new proposition.
