Product scanner apps are changing the way how consumers are discovering new products, get information and shop. Read our tips and case studies to learn how to increase your sales and brand awareness in this new mobile age.

1. The Secret Success
of Product Scanner
Apps
Get your brand discovered
with Image Recognition –
Top Tips
Image: I.ytimg.com

2. Content
1. Searching products through Images
2. Uncovering niche brands
3. Wine label scanner apps
4. Transforming grocery shopping
5. Do more with product scanner apps - Tips
6. Takeaway
Image: Fourthwall.ca

3. Searching products through Images
The retail sector is being transformed through Image
Recognition apps. Everything around us is becoming
searchable and buyable.
Mobile commerce has taking a big leap thanks to these
technologies, but ‘Scan-to-Buy’ has become a standard
offering amongst companies.
Image: Corporate.target.com

4. Searching products through Images
The goal of Image Recognition is to extract valuable
information from images.
It allows you to identify an item you were not
familiar with, uncovering new products and brands.
Plus, there are many features that can add value to
your app, making the experience
more fun and engaging.
Image: Thesweetsetup.com

5. Uncovering niche brands The Sake case
Apps for specific product categories make
customers savvy about their purchases,
especially when there are language or culture
barriers.
The Sake! app Allows users to:
- Scan to retrieve information
- Eliminates language barrier
- Records taste notes and food pairings
- Read reviews and share
Read: Sake!
case study
Image: Tucsonfoodie.com

6. Wine label scanner apps
The wine and alcoholic beverage sector is a pioneer in the scanner app
landscape. Have the entire wine industry encapsulated on your phone
with apps, like Uvinum or Palate Wizards. Scan the label to:
- Receive information like food pairings,
taste notes, alcohol content...)
- Compare prices and receive discounts
- Read and write reviews
- Purchase the product
Read:
WineWoo
case study
Image: Wpensgine.com

7. Transforming grocery shopping
Consumers’ concern about what they eat is increasingly
growing. They want more access to information about
where their food comes from, its production and safety.
Image: Huffspot.com

8. Transforming grocery shopping
Grocery scanning apps, such as PhooDi, allow users to
scan food packages with their phone to retrieve
nutritional information and instant discounts.
Read: PhooDi
case study
Image: Huffspot.com

9. Do more with product scanner apps
Product scanner apps can make customers more
knowledgeable and can offer a wide range of features to
improve the user experience such as:
- Tips as to how to consume the product
- Personalised discounts
- Price comparisons
- Ratings and reviews
Image: Brit.co

10. Do more with product scanner apps
- Cross-selling through suggestions based on previous searches
- Shopping lists and discount alarms
- Automated records of purchases
- Interactive gamified experiences with reward systems
- Visualize product options by integrating Augmented Reality
technologies
Image: PSFK.com

11. Takeaway
Brands can tell their story and create relationships
through interactive and
informative apps, bridging
the gap between offline and online
browsing and purchasing.
Read the full
article

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