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How to Get Your Brand Discovered with Product Scanner Apps

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Product scanner apps are changing the way how consumers are discovering new products, get information and shop. Read our tips and case studies to learn how to increase your sales and brand awareness in this new mobile age.

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How to Get Your Brand Discovered with Product Scanner Apps

  1. 1. The Secret Success of Product Scanner Apps Get your brand discovered with Image Recognition – Top Tips Image: I.ytimg.com
  2. 2. Content 1. Searching products through Images 2. Uncovering niche brands 3. Wine label scanner apps 4. Transforming grocery shopping 5. Do more with product scanner apps - Tips 6. Takeaway Image: Fourthwall.ca
  3. 3. Searching products through Images The retail sector is being transformed through Image Recognition apps. Everything around us is becoming searchable and buyable. Mobile commerce has taking a big leap thanks to these technologies, but ‘Scan-to-Buy’ has become a standard offering amongst companies. Image: Corporate.target.com
  4. 4. Searching products through Images The goal of Image Recognition is to extract valuable information from images. It allows you to identify an item you were not familiar with, uncovering new products and brands. Plus, there are many features that can add value to your app, making the experience more fun and engaging. Image: Thesweetsetup.com
  5. 5. Uncovering niche brands The Sake case Apps for specific product categories make customers savvy about their purchases, especially when there are language or culture barriers. The Sake! app Allows users to: - Scan to retrieve information - Eliminates language barrier - Records taste notes and food pairings - Read reviews and share Read: Sake! case study Image: Tucsonfoodie.com
  6. 6. Wine label scanner apps The wine and alcoholic beverage sector is a pioneer in the scanner app landscape. Have the entire wine industry encapsulated on your phone with apps, like Uvinum or Palate Wizards. Scan the label to: - Receive information like food pairings, taste notes, alcohol content...) - Compare prices and receive discounts - Read and write reviews - Purchase the product Read: WineWoo case study Image: Wpensgine.com
  7. 7. Transforming grocery shopping Consumers’ concern about what they eat is increasingly growing. They want more access to information about where their food comes from, its production and safety. Image: Huffspot.com
  8. 8. Transforming grocery shopping Grocery scanning apps, such as PhooDi, allow users to scan food packages with their phone to retrieve nutritional information and instant discounts. Read: PhooDi case study Image: Huffspot.com
  9. 9. Do more with product scanner apps Product scanner apps can make customers more knowledgeable and can offer a wide range of features to improve the user experience such as: - Tips as to how to consume the product - Personalised discounts - Price comparisons - Ratings and reviews Image: Brit.co
  10. 10. Do more with product scanner apps - Cross-selling through suggestions based on previous searches - Shopping lists and discount alarms - Automated records of purchases - Interactive gamified experiences with reward systems - Visualize product options by integrating Augmented Reality technologies Image: PSFK.com
  11. 11. Takeaway Brands can tell their story and create relationships through interactive and informative apps, bridging the gap between offline and online browsing and purchasing. Read the full article
  12. 12. www.catchoom.com

Product scanner apps are changing the way how consumers are discovering new products, get information and shop. Read our tips and case studies to learn how to increase your sales and brand awareness in this new mobile age.

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