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www.ellegeraghty.com
@ellengeraghty
THE CONTENT CANVAS
INTRODUCING ….
ELLE GERAGHTY
CONTENT STRATEGIST
@ellengeraghty
www.ellegeraghty.com
ELLE GERAGHTY
CONTENT STRATEGIST
www.sydneycontentstrategy.com
www.uxbookclubsydney.com
Radio production Project management
Content strategy
Introducing the Content Canvas
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW MEASURE
PATHWAYS
IN:
OUT:
WHAT FLAVOUR OF CONTENT STRATEGY?
STRATEGY IS THE BIG PICTURE. IT IS A HIGH
LEVEL PLAN TO ACHIEVE ONE OR MORE BUSINESS
GOALS UNDER CONDITIONS OF UNCERTAINTY
Jaime Levy - UX Strategy
CONTENT STRATEGY IS
HARD
CONTENT STRATEGY IS
AWESOME
Introducing the Content Canvas
Introducing the Content Canvas
Taking it from the etherial
To the concrete
Its complicatedRef: www.theartofadamthall.com
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW MEASURE
PATHWAYS
IN:
OUT:
Introducing the Content Canvas
Introducing the Content Canvas
Introducing the Content Canvas
THE HYPOTHESIS
WE THINK THIS PAGE/ CONTENT THINGY WILL
…….. ………FOR USERS AND
…………… ..FOR BUSINESS
BY …………
USER TASK
USER TASK KEY USER
USER TASK KEY USER BUSINESS
GOAL
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY PATHWAYS
IN:
OUT:
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
CONTENT
ASSETS
PATHWAYS
IN:
OUT:
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
PATHWAYS
IN:
OUT:
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW
PATHWAYS
IN:
OUT:
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW MEASURE
PATHWAYS
IN:
OUT:
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTION
MEASURE
USER TASK BUSINESS
GOAL
MEASURE
THE CONTENT CANVAS
IS LIKE STRING - YOU
CAN USE IT ANY WAY
YOU WANT
IN PRACTISE
Introducing the Content Canvas
HURDLES
USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW MEASURE
PATHWAYS
IN:
OUT:
ACTIVITIES/ DELIVERABLES
▸ IA
▸ Auditing / mapping
▸ Interviewing and testing
▸ Workshops
▸ Coaching and sales
▸ Frameworks
▸ Customer journey maps and personas
SKILLS
▸ Systems thinking
▸ Project management
▸ Awesome communication
▸ Empathy
▸ Curiosity
▸ Persistance
▸ Big picture thinking
OUTCOMES
▸ Clarity
▸ Confidence
▸ $$$
▸ Time
▸ Delight
FURTHER READING
▸ Kristina Halvorson - Content strategy for the
web 
▸ Donna Spencer - Card sorting: Designing
usable categories
▸ Sara Wachter-Boettcher - Content everywhere
▸ Erin Kissane - The elements of content strategy
▸ Peter Morville and Louis Rosenfeld - Information
architecture for the world wide web
▸ Karen McCrane - Content Strategy for mobile
▸ Janice (Ginny) Redish - Letting go of the words
▸ Colleen Jones - Clout: The art and science of
influential web content
▸ Anne Handley and CC Chapman - Content rules
▸ Patrick Lynch and Sarah Horton - Web style guide
▸ Ann Rockley - Managing enterprise content 
▸ Richard Sheffield - The web content strategist’s
bible
▸ David Weinberger - Everything is miscellaneous
▸ George Lakoff - Women, fire and dangerous
things
ELLE GERAGHTY
CONTENT STRATEGIST
@ellengeraghty
www.ellegeraghty.com

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