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How content strategy and design intersect

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I shared three stories about how content strategy and design interact at the September 2016 Sydney Ladies that UX meetup.

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How content strategy and design intersect

  1. 1. www.ellegeraghty.com @ellengeraghty THE INTERSECTION OF DESIGN AND CONTENT STRATEGY THREE STORIES …
  2. 2. ELLE GERAGHTY - CONTENT STRATEGIST ▸ @ellengeraghty ▸ www.ellegeraghty.com.au ▸ www.sydneycontentstrategy.com ▸ www.uxbookclubsydney.com
  3. 3. CONTENT STRATEGY DESIGN
  4. 4. CONTENT STRATEGY DESIGN
  5. 5. BUT WHAT IS CONTENT STATEGY?
  6. 6. CONTENT STRATEGY DESIGN
  7. 7. CONTENT STRATEGY DESIGN
  8. 8. STORY1: JUST THE THREE OF US
  9. 9. STORY2: BATTLE OF THE CENTURY
  10. 10. STORY3: OUT FOR THE COUNT
  11. 11. OUTCOMES ▸ Clarity ▸ Confidence ▸ $$$ ▸ Time ▸ Delight
  12. 12. SKILLS ▸ Systems thinking ▸ Project management ▸ Awesome communication ▸ Empathy ▸ Curiosity ▸ Persistance ▸ Big picture thinking
  13. 13. ACTIVITIES/ DELIVERABLES ▸ IA ▸ Auditing / mapping ▸ Interviewing and testing ▸ Workshops ▸ Coaching and sales ▸ Frameworks ▸ Customer journey maps and personas
  14. 14. CONTENT STRATEGY AND DESIGN NATURALLY OVERLAP AND COMPLIMENT EACH OTHER
  15. 15. CONTENT STRATEGY DESIGN
  16. 16. CONTENT STRATEGY DESIGN
  17. 17. ELLE GERAGHTY - CONTENT STRATEGIST ▸ @ellengeraghty ▸ www.ellegeraghty.com.au ▸ www.sydneycontentstrategy.com ▸ www.uxbookclubsydney.com
  18. 18. BOOKS ▸ Kristina Halvorson - Content strategy for the web  ▸ Donna Spencer - Card sorting: Designing usable categories ▸ Sara Wachter-Boettcher - Content everywhere ▸ Erin Kissane - The elements of content strategy ▸ Peter Morville and Louis Rosenfeld - Information architecture for the world wide web ▸ Karen McCrane - Content Strategy for mobile ▸ Janice (Ginny) Redish - Letting go of the words ▸ Colleen Jones - Clout: The art and science of influential web content ▸ Anne Handley and CC Chapman - Content rules ▸ Patrick Lynch and Sarah Horton - Web style guide ▸ Ann Rockley - Managing enterprise content  ▸ Richard Sheffield - The web content strategist’s bible ▸ David Weinberger - Everything is miscellaneous ▸ George Lakoff - Women, fire and dangerous things
  19. 19. OTHER RESOURCES ▸ Confab ▸ CSForum ▸ www.ellegeraghty.com ▸ http://www.jonathoncolman.org/ 2013/02/04/content-strategy- resources/ ▸ http://alistapart.com/topic/content- strategy ▸ https://plus.google.com/u/0/ communities/ 102017350063545266641

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