Future craft: A Look Ahead. Trends Impacting Design & Innovation

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FUTURECRAFT
>A LOOK AHEAD
TRENDS IMPACTING DESIGN & INNOVATION
Caterina Falleni
Makr Shakr Product Design Manager
CISCO Internet of Everything Day
May 8 2015
Fuori EXPO, Milano
CaterinaFalleni
www.caterinafalleni.com

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LOOKAHEAD
PACE LAYERING TRENDS
FASHION
COMMERCE
INFRASTRUCTURE
GOVERNANCE
CULTURE
NATURE
“The order of civilisation.
The fast layers Innovate;
the slow layers stabilize.
The whole combines learning with
continuity.
All durable systems have this sort of
structure; it is what makes them
adaptable and robust.”
Pace Layers Thinking P. Saffo and S. Brand
FAST SLOW
Learn
Proposes
Absorb shocks
Discontinuous
Innovation/Revolution
Gets all the attention
Remembers
Disposes
Integrate Shocks
Continuous
Constraint/constancy
Has all the power
caterinafalleni | www.caterinafalleni.com

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SETTINGTHECONTEXT
FUTURECRAFT

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METHODOLOGY
LOOKAHEAD
SYNTHESIS
RESEARCH
TRACK
Trend trajectory
Cross-category
movements
Global influences
Pan industry
relevance
Identify geographic focus
Filter by Innovation
Platform
attend tech and
futurologist events
read & analyse global
expert and org report
desk & fields research

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LOOKAHEAD
TRENDISNOTAFAD
FAD
VS
TREND
FAD TREND
short term event
single industry
risky investment
immediate impact
long term influence
across industries
safe investment
long term impact

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WHO AM I?
LITTLEBITABOUTME
I’M A MOONSHOT* DESIGNER
TECHNOLOGY LOVER & SAILOR
I LOVE ANALYSING TRENDS &
DESIGNING THE FUTURE
*GoogleX Moonshot Thinking

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WHO AM I?
LITTLEBITABOUTME
Last 8 years: I’ve been living in > 5 countries > 8 cities > 14 houses > xx flatmates…
Working with clients as
Passing by
Sailing across the
Atlantic Ocean with

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PROJECTS
LITTLEBITABOUTME
FLOOME WOODENCYCLE EXXPEDITION
X&YGENOMICSMAKR SHAKRFREEIJIS
Here few of the selected ones

9https://vimeo.com/90474979
MAKR SHAKR

MILANO DESIGN WEEK
_
MILAN, APRIL 9-14TH 2013
GOOGLE I/0
_
SAN FRANCISCO, MAY 15TH 2013
ANTHEM OF THE SEAS
_
SINCE APRIL 2015
QUANTUM OF THE SEAS
_
SINCE NOVEMBER 2014

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HOTITWORKS
1-USERS CREATE THEIR COCKTAILS THROUGH THE APP 2-ORDERS ARE SENT TO THE ROBOTS & SHOWN ON A LCD WALL
3-THE ROBOTS PREPARE THE COCKTAILS 4-PEOPLE DRINK, SHARE, AND ENJOY THEIR CREATIONS

MAKR SHAKR OnTheRoad
FROM SEPTEMBER 2015

MAKR SHAKR OnTheRoad

MS WORLD TOUR WILL START HERE:
FUTURE FOOD DISTRICT at EXPO Milan
by Carlo Ratti Associati

https://vimeo.com/91002943
WOODENCYCLE

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THE BEST WAY TO PREDICT
THE FUTURE IS TO INVENT IT
Alan Kay 1971
ph. Her Spike Jonzecaterinafalleni | www.caterinafalleni.com

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MACROTREND
SETTINGTHECONTEXT

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CONSCIOUS
PLANET
MACROTREND
3MACROTRENDSETTINGTHECONTEXT
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH

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CONSCIOUS
PLANET
MACROTREND
As a wider array of connected objects capture,
analyze and communicate information to other
networks about their own conditions and those of
the surrounding environment, we’re seeing the
emergence of self-aware systems.  
These intelligent machines are able to respond to a
range of situations with appropriate pre-determined
actions without the need for human input, and even
learn more sophisticated responses over time.  
This higher degree of autonomy is intended to ease
the burdens associated with certain tasks, while
adding greater safety and efficiencies into the
world.
CONSCIOUS
PLANET

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CONSCIOUS
PLANET
EMPATHY
TECH
MACROTREND
A new breed of social and
attentive machines are being
meaningfully integrated into
daily life. These devices and
systems are capable of
understanding a wider range of
human needs and behaviors to
provide relevant assistance and
support at key moments, which
opens the possibility of more
intimate relationships with the
objects in our lives.
CONSCIOUS
PLANET
EMPATHY
TECH

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COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
MACROTREND
The development of a new set of
software platforms and tools is
building a growing network of
individuals, sensors and wearable
devices around the open exchange of
real-time information streams.  
Intuitive programming interfaces
combined with a universal set
standards allow anyone to connect an
object to the internet to create
custom data and experiences that can
be shared and accessed by the broader
community, contributing to the
collective knowledge of the planet.
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH

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MACROTREND
DISTRIBUTED INTELLIGENCE
RECRAFTING NATURE
BEHAVIOURAL NUDGE
EMOTIONAL RESPONSE
ADAPTIVE MACHINE
SHARED AWARENESS
PROGRAMMABLE LIFESTYLE
OPEN SOURCE ACCESS
8KEYTREND
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH

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COMMUNITY
NET
ph. Wired UK 2014caterinafalleni | www.caterinafalleni.com

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COMMUNITYNET
PROGRAMMABLE
LIFESTYLE
An emerging marketplace of simple
programming interfaces is allowing
anyone from seasoned hackers to
computer novices
to experiment with internet- enabled
sensors and devices in their own lives.
These interactive ‘recipes’ enable people
to connect multiple objects together into
automated actions that respond to a
specific set of conditions, and share the
resulting data and experiences with the
wider community.
August 
Smart door lock allows user to program they
home access even if they are not at home
Piper 
Sensor allows homeowners to program their
home to react to different situations
NinjaBlock 
Device lets users control all their internet
connected devices together
NEST 
a thermostat which has revolutionised the
electricity market in US and is the first IOT
revolution starter available on the market

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COMMUNITYNET
SHARED AWARENESS
Wearable and mobile devices are
automatically capturing and broadcasting
contextually relevant information at key
moments to enable a seamless flow of
communication between people.
These systems are continually monitoring
individual data like location and activity
level to deliver a preprogrammed set of
notifications to a trusted peer group,
activating a network around timely
support and care.

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COMMUNITYNET
OPEN SOURCE
ACCESS
A mix of manufacturers, service providers
and organizations are working to
establish the infrastructure required for
the seamless interoperability and fluid
transmission of data between internet-
enabled technologies. These emerging
systems and protocols challenge the
notion of ownership and privacy in this
space, building an open framework to link
different connected devices and
empower people to interact with them in
a more holistic way.
Tesla Open Source Initiative  
June 2014: Nikola Tesla would have been proud!
“I don’t care that they stole my idea; I care that
they don’t have any of their own”
Little Bits 
Kit to “put the power of electronics in the
hands of everyone”
Thingful 
Discovery engine creates “Google Search” for
the IOT *
Arduino 
Italian design and innovation created this
innovative peace of electronic starting a
revolution in open source co-creation
* https://www.thingful.net/?lat=66.72254132270653&lng=-33.662109375&z=3&thing=x1jqavw3caterinafalleni | www.caterinafalleni.com

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COMMUNITYNET
OPEN SOURCE
ACCESS
FREEPIXEL
BY CARLO RATTI ASSOCIATI
https://www.youtube.com/watch?v=hzJ-I_m7oE8caterinafalleni | www.caterinafalleni.com

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EMPATHY
TECH
ph. Mother sensorscaterinafalleni | www.caterinafalleni.com

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EMPATHYTECH
EMOTIONAL
RESPONSE
Sensors and image recognition
capabilities are being paired with
sophisticated algorithms to bring a
deeper understanding of human emotion,
awareness and thought processes to
electronic devices and systems. By
interpreting how a person is feeling or
what they are thinking, these
technologies can tailor their responses
more appropriately, contributing to more
human-like interactions and experiences.
Mother Sensor 
A kit of sensors to monitor your daily life and
your family loved ones.
Jibo 
AI personal home robot makes Spike jonex’s
Her a reality
https://www.youtube.com/watch?v=3N1Q8oFpX1Y
Ecole Polytechnique Federal de Lausanne 
Driver emotion detectors could lead to
safer roads

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EMPATHYTECH
BEHAVIOURAL
NUDGE
Connected products are capable of
monitoring daily routines to understand
behavioural predetermined goals as a
way patterns and weigh them against to
help people stay on track predetermined
goals as a way or incrementally change
their to help people stay on track lives. By
interceding at key or incrementally
change their moments with timely
prompts, lives.
By interceding at key these systems can
nudge people moments with timely
prompts, towards smarter decisions in the
these systems can nudge people moment,
which can contribute to towards smarter
decisions in the improved physical and
emotional moment, which can contribute
to well-being. improved physical and
emotional well-being.

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EMPATHYTECH
ADAPTIVE
MACHINES
Connected objects and devices are
evolving from reactive
to adaptive by learning from accumulated
data and experiences to automatically
improve efficiencies and personalize
performance to better suit the needs of
their owners. As these systems become
more advanced, they’re even becoming
capable of sharing that intelligence with
other machines and networks to grow
their collective knowledge base.
http://www.forbes.com/sites/alexknapp/2015/05/06/how-businesses-are-teaching-robots-new-tricks/caterinafalleni | www.caterinafalleni.com

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CONSCIOUS
PLANET

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CONSCIOUSPLANET
RECRAFTING
NATURE
The natural splendour of materials has
taken centre stage in carving out new
definitions of luxury, particularly as
welcome relief from our fast-paced,
digital lives – and not only in predictable
sectors. Natural materials are moving into
atypical realms such as consumer
electronics, apparel and retail domains.
We can anticipate overlooked, synthetic
and even improbable materials such as
hair or sand receiving fresh attention as
new forms of sustainable luxury arise.
Growing consumer interest in restorative
products such as circadian timepieces
that promote holistic health will open up
opportunities for wellbeing and lifestyle
brands – luxury promoted through calm,
understated and natural products.
SYNTHETIC BIOLOGY AS NEW
DESIGNER FRONTIER
De Natura Fossilium by Formafantasma 
Lava & Coffee furniture
Ecovative Design mushroom technology
as alternatives to plastics and plastic
foams for packaging, building materials
and other applications
Bio Couture by Suzanne Lee  
Bacteria textiles
Bioluminescent lamp by Teresa van
Dongen. Glows blue with octopus bacteria

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A greater number and variety of sensors
are being embedded into objects and
devices, creating a mobile network of
nodes for passively gathering and
broadcasting data. Through access to a
wider pool of data that can often be
communicated and analyzed in real-time,
these sensor networks are aiding in
decision making.
DISTRIBUTED
INTELLIGENCE
CONSCIOUSPLANET
Tesla Solar Power a revolution of solar  
independent citizens in a new
sustainable ecosystem has just started.
Intel Transforming Dublin into an urban
Internet of Things field
PressureNET Pooled Data from
individuals created crowdsourced
weather forecast
LetZGo as UBER, Lift, GetAround,
CarToGo, Enjoy are paving a
distributed intelligence

SO WHY
FUTURECRAFT
?

FUTURECRAFT
AS
DIGITAL
MANUFACTURING
RECRAFTING
NATURE
OPEN
SOURCE

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THE FUTURE ISN’T DARK
JUST BECAUSE YOU
CAN’T SEE IT

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THE FUTURE IS BETTER
THAN YOU THINK!Peter Diamandis
gonna be definitely

thanks
ph. Her Spike Jonzecaterinafalleni | www.caterinafalleni.com

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Future craft: A Look Ahead. Trends Impacting Design & Innovation