1. Introduction to Library
Resources
Catherine Funnell
Liaison Librarian(Law and
Marketing&Enterprise)
http://libguides.mdx.ac.uk/marketing
2. Welcome to Middlesex!
Hello-My name is Catherine Funnell
and I am your Liaison(Subject
Support )
Librarian for this academic year
This is my email address and if you
would like further help please contact
me- c.funnell@mdx.ac.uk
8. Access-Databases, Ebooks,Ejournals,Catalogue
and much more!
The Key Point to remember here is that you MUST
log in to MY UNIHUB to access the subscription
resources available to you-if you do not you won’t
be able to get to them
If you have trouble logging in to My UniHub or
accessing these resources contact the Web Help
Desk at.......................
22. Definitions
Databases
-Large collections of many journals
containing many more articles
-Different databases cover different subjects
-They all work slightly differently but all
will have a search box
23. Primary Databases Because....
Business Source Complete-journal articles,trade
magazines,some market research information,
even business/marketing videos
Key Note-commercial market research
database, extremely useful for coursework,
investigating companies, market sectors,
products
29. Definitions
Journals
-Contain articles that discuss current research in very
specific areas. Articles have abstracts-descriptions to tell
you what is in them
-Short, academic “magazines” that come out regularly
-Organised by date, volume and issue number, even when
the journal is online.
-You will use the databases to locate the journal articles on
a particular subject
30. Reference/Citation
Here is an example of a typical reference you would fine
in one of the databases
Sengupta ,J. & Chan. 2010, “Insincere Flattery Actually
Works: A Dual Attitudes Perspective”, Journal of
Marketing Research,vol.47, no.1, pp.122-133
