1. Marketing 4029
Referencing & Citation & Plagiarism
Style
March 2013
Catherine Funnell

2. Plagiarism
What is Plagiarism?
 Copying directly from someone else’s
work or ideas without acknowledgement
 Paraphrasing someone else’s work or
ideas without acknolwedgement
 Taking someone else’s ideas without
acknowledgement

3. Plagiarism
• Can you buy an essay from from an essay-
writing service?
• What about copying “just a wee bit” from
your friend’s work?
• Can you collaborate with a friend on a piece of
work?
• What about taking an article from a trade
journal and changing the words around?

4. In -Text Citations
General Rules from Harvard
With quotations,” if a quote is less than a line it may be
included in the body of the text in quotation marks”
Longer quotations are indented and single-spaced and
quotation marks not required
For citations of particular parts of the document the
page numbers etc. should be given after the year in
parentheses. (British Standards institution 1989,p2).

5. Understanding Plagiarism
• University of Essex Self-Test
http://www.essex.ac.uk/plagiarism/test2.html
Library Subject Guide on Plagiarism
Where to go for more Help

6. Middlesex Business School
http://unihub.mdx.ac.uk/Assets/business.pdf
The Harvard Style
Sheet is the Guide
Marketing students
should refer to
Linked to on
Marketing Subject
Guide

7. Simple Exercise
Take a few minutes
and create a
Reference for this
Book
Use the Harvard Style
Guide
Catalogue for details

8. Reference
Durant, A., Rhodes , G. & Young, D. (Eds.).
(2011). Getting started with university-level
work based learning. Faringdon: Libri.

9. Online Journal Article
• Find the following article in the Journal of
Personal Selling & Sales Management
“Perspectives on Personal Selling and Social
Media:introduction to the Special issue(Rapp,
Adam)
2012, Vol.32,Issue 3
Create a reference for it for your Bibliography

10. Reference
Rapp,A. and Panagopoulos,N. (2012).
“Perspectives on Personal Selling and Social
Media”. Journal of Personal Selling & Sales
Management. [online]. 32 (3), pp301-304.
Available from: URL. [Accessed 19 March
2013]

11. GOOGLE Analytics
Go to Google Analytics>Social Analytics(click on
Learn More)>Social Reports
Create a Reference for this page

12. GOOGLE Analytics
Treat as a Website with an author
Google Analytics . (January 2013). Social
Reports.[online].Available from:
http://www.google.co.uk/intl/en_uk/analytics
/features/social.html. [Accessed 19 March
2013].

13. Market Reports
Go to Keynote and find the Market Research
Report for Ice Creams and Frozen
Desserts(2013)
Access the PDF and create a Bibliographical
Reference

14. Market Report
Hughes,K.(Ed). (2013). Ice Cream&Frozen
Desserts:Market Report 2013.[online].(16th
ed).Richmond Upon Thames:Keynote Ltd.
Available
from:https://www.keynote.co.uk[Accessed
19 March 2013].

15. Finally........
For more help contact Catherine Funnell
c.funnell@mdx.ac.uk