* Add real value to your conversations
* Increase chances of a win through more information
* Uncover actual needs
* Make them imagine what life will be like with your solution
The CMO Survey - Highlights and Insights Report - Spring 2024
Discovery Sales Questions
1. ringdna.com
Why should you use these questions?
Sales discovery questions are boring, tired, and can actually cause disinterest on behalf of
your prospect. Instead, add real value to your conversations with prospects with these
discovery call questions. Increase your chances of a win through more information from
prospects, uncover actual needs, and make them imagine what life will be like with your
product.
USE THESE DISCOVERY QUESTIONS
TO HELP YOU CLOSE YOUR NEXT SALE
How has your business
changed in the past year?
1
2 3
4
5
6
7
Say you had no budgetary
restriction - what kind of
changes would you like
to make happen?
How have you tried to solve
your problems thus far?
In addition
to yourself,
who else at
your company
is facing these
problems?
How much are you
looking to invest?
How do you feel about the way
we compare to other solutions
you’ve looked at?
Realistically, when would you
imagine yourself
implementing and realizing
results from this solution?