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Encuentra contenidos como un PRO. Congreso Web 2015 #CW15

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Si quieres realizar un marketing de contenidos de calidad necesitas poder localizar en primer lugar las mejores fuentes. En esta presentación te propongo una metodología potente y algunas herramientas básicas para llevar la búsqueda de información a otro nivel.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Encuentra contenidos como un PRO. Congreso Web 2015 #CW15

  1. 1. #CW15 Encuentra contenidos como un PRO 
 
 javier@catorze.com javierleiva.com
 @javierleiva
Javier Leiva Aguilera

  2. 2. #CW15
  3. 3. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Para qué buscamos
  4. 4. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Crear contenidos
  5. 5. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Redifundir
  6. 6. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Content curation
  7. 7. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Documentarnos Resolver dudas
  8. 8. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Monitorizar la reputación
  9. 9. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Diferenciarnos
  10. 10. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Algunas claves
  11. 11. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Saber para qué
  12. 12. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Ni silencio ni ruido
  13. 13. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Trabajar con distintas fuentes
  14. 14. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Exprimir las herramientas
  15. 15. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Metodología
  16. 16. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Planifica
  17. 17. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Sé regular
  18. 18. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Trabaja en un entorno conocido
  19. 19. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Automatiza
  20. 20. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Terminología
  21. 21. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Selección de términos de búsqueda 
 TEMA SELECCIONADO Sinónimos Relacionados Genéricos Específicos Traducciones
  22. 22. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Vocabularios controlados
  23. 23. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Publicaciones especializadas
  24. 24. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Captación de interés
  25. 25. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Otras fuentes de referencia
  26. 26. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Listado de términos Extraído de: Las 4S's de la Content Curation: estudio de caso (I)
  27. 27. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Herramientas
  28. 28. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores generalistas
  29. 29. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  30. 30. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  31. 31. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  32. 32. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  33. 33. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  34. 34. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  35. 35. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Buscadores especializados
  36. 36. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 La diferencia
  37. 37. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Usa la búsqueda avanzada
  38. 38. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Usa la búsqueda avanzada
  39. 39. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Operadores booleanos
  40. 40. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Operadores booleanos
  41. 41. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 AND OR NOT PATATAS CEBOLLA Operadores booleanos
  42. 42. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Ejemplo: Búsqueda por formato
  43. 43. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Ejemplo: Búsqueda geolocalizada
  44. 44. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Ejemplo: filtro por url
  45. 45. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Automatización
  46. 46. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Creación de alertas
  47. 47. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Creación de alertas
  48. 48. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15
  49. 49. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Panel de recuperación usando RSS Extraído de: Las 4S's de la Content Curation: estudio de caso (I)
  50. 50. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Monitorización a tiempo real
  51. 51. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 ¿Qué monitorizamos? Búsquedas Perfiles Listas
  52. 52. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 Proceso circular
  53. 53. Javier Leiva Aguilera javierleiva.com | @javierleiva | javier@catorze.com #CW15 
 Javier Leiva Aguilera
 
 javier@catorze.com javierleiva.com
 @javierleiva
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