Shams City Marina District Vision & Brand

Sorouh
Sorouh, one of the region’s largest real estate development companies, believes in developing
communities that provide a balanced lifestyle, by creating environments that promote healthy minds
and bodies, facilitate interaction and inspire the spirit through beautiful and environmentally friendly
design.

Callison
Callison, one of the leading design ﬁrms in the world (World Architecture, 2003-2008), plans and
designs retail, hospitality, mixed-use, residential, corporate and healthcare projects worldwide.

24 NOVEMBER 2008 SOROUH | CALLISON

CONTENTS
I & II
VISION & BRAND DEFINITION

III
PODIUM CONCEPTS

IV
RESIDENTIAL TOWER CONCEPTS

V
HOTEL TOWER CONCEPTS

VI
AREA CALCULATIONS


I & II
VISION & BRAND DEFINITION


Designing for success
Success factors: Achieved through:

}
Positioning
Relevant
+
Compelling Concept & Execution

Diﬀerentiating
+
Marketing


The right project at the right time
• Residential demand high, inventory low
• Retail centers expected to double, but repetitive and undiﬀerentiated
• Hotel rooms to grow 2.5x by 2012; Branded residences non-existent today
• Marina/berth growth fueling boating demand
Shams Marina ideally positioned to meet this growth

*Source: TRI Hospitality Consulting


Market position URBAN

Shams Harbour Marina Al Reem
Heights Bay
• Urban-oriented City Island

• A destination with “community” appeal Dubai
• Extraordinary place to live, shop and play Marina
Shams
Marina

NEIGHBORHOOD

DESTINATION
Dubai
Festival
Al Raha City
Beach Saadiyat
Yas Island
Island

Madinat
Jumeirah

RESORT


Urban se�ing; marina living
• Target Audiences:
Primary: residential buyers
Secondary: shoppers, oﬃce workers, corporations, investors

• “Common Ground”
Desire mix of uses
Seek premium quality
Want locations that signal status
Energized by marina se�ing


Use map E XCLUSIVE LUXU RY

• Uses/amenities envisioned at high end Branded
Residences
of premium
Residential Entertain- Hotel
Sophisticated and tasteful ment Retail
For “selective” segment, but not exclusive Food &
Beverage

FAM I LY
• Balanced towards adults, without neglecting

AD U LT
Marina
families

MAS S LUXU RY


POSITIONING

A uniquely intimate
urban marina
• Allows for eﬀortless transition
between marina and urban
lifestyles

• Precious quality of water and
human scale of project creates
unique intimacy


Brand Positioning Statement

The Brand Positioning Statement is the impression we seek to create in the mind of our
target audience — it is how we want them to think of the Marina District.

Premium and reﬁned
An active mix of urban aesthetic and level of
uses at a pace that quality
Urban amenities
allows you to enjoy it seamlessly integrated

MARINA DISTRICT, SHAMS CITY:

Urban sophistication within a
uniquely intimate marina community.
The comfortable feeling and
sense-of-place created by Further reinforced by An idyllic pleasure-cra� marina Positioning Shorthand:
the size, shape and emotive
quality of the water
the scale, design and
organization of uses
surrounded by residential,
hospitality, retail and F&B/
Uniquely intimate
and amenities entertainment oﬀerings urban marina.


Brand A�ributes

Deﬁning the character of the Marina District:

Captivating
A magical connection that is inspiring and upli�ing

Vibrant with Layers
Full of life; creating interest and intrigue

Casual Tempo
Active but not frenetic; a go-at-your-own-pace a�itude

Sense of Hospitality
Warm, gracious and welcoming


The intimate nature
of this captivating marina community
transports you to another world,
where time becomes timeless
and life is perfected.

In a word — ideal.


“[Water] ﬁlls us with a
gratiﬁcation that exceeds the
delight of the senses.”
— Antoine de Saint-Exupery


So too, will Shams City,
Marina District


Complementing the
beauty, simplicity and
allure of water
Taking cues from water’s
many wonders

• Exciting, familiar, ever-changing

• Design reﬂective of shapes created
by water’s elegant movements

• Water features throughout


Whether residing in
or visiting the Marina
District, experience a
feeling like no other
• Sophisticated, reﬁned quality
and aesthetic

• Emotional connection of comfort
and well-being

• Natural transitions between marina
and urban lifestyles


When everything
is in balance, living
is eﬀortless
• Residences for those with discerning
tastes

• Breathtaking design and unparalleled
views

• Luxury amenities and conveniences

• Everything for mind, body and soul


Shopping and
entertainment in
an extraordinary
se�ing
• Spectrum of high-end oﬀerings

• Ever-evolving, ever-changing

• A shopping and entertainment
destination


Immerse yourself in
an exceptional marina
experience
• Breathtaking views

• Exclusive hotel drop-oﬀ
• Private yacht club

• Full-service marina concierge


Residents are
treated like guests.
And vice versa.
• World-class boutique hotel

• Up to 175 keys; 181 branded
residences

• Separate resident/guest amenity
decks

• A destination unto itself


Project Entry


Retail Drop Oﬀ


Grand Stair to Marina


Bridge Connection


Residential Drop Oﬀ


Penthouse Unit


Amenities Deck


Townhouses


Poolside Cabanas


Hotel Amenities Deck


Poolside Restaurant & Lounge


Water Arrival


Welcome to Shams City, Marina District:

A true destination that is
destined for greatness.


III
PODIUM CONCEPTS


Illustrative Site Plan

Boutique Hotel and
Branded Residences

Vicinity Map
Signature
Residential Tower
Resort Hotel

Palm Colonnade

Central
Navigable Canal Business
District

Marina District
Integrated
Shading Device
over Townhouses

Gateway District

Water Feature N
Retail Drop Off


Amenities Level Plan
+ 16.25m
Project Summary at +16.25m
Townhouse Units
Hotel Spa and Residential Tower GFA 5,220 sm
Signature Fitness Offering
Residential Townhouse GFA 10,325 sm
Residential Tower
Open to Retail / Hotel GFA 3,500 sm
Cinema Entertainment /
Operable Skylight to 47 2,660sm Hotel Drop-Off
Retail GLA
Entertainment GLA
0 sm
2,600 sm
Navigable Canal Below Below
46 48 Landscaped
TOTAL: 21,685 sm

Sport Facility Pool Deck
Children’s Play Area Hotel Bungalow
Suites
Landscaped Pool
& Amenity Deck
45 Poolside Food
and Beverage
Pedestrian Bridge Children’s
Anchor
Play Area
In-line Retail

27 Food & Beverage
Residential Tower/Townhouse
Hotel
Back of House
Poolside Cabanas
26 Residential Parking
Retail/Entertainment Parking
Open to Pedestrian
Entry / Retail
Drop-Off Below
N
Landscaped HOTEL BY 25 100

Pocket Park OTHERS
0 50 200


L2 Street Level Plan
+ 8.25m
Retail / Project Summary at +8.25m
Grocery Drop-Off Entertainment /
Residential Tower GFA 3,145 sm
Hotel Drop-Off
Signature Hotel GFA 4,410 sm
Residential Branded Retail GLA 12,670 sm
Lobby and Core Cinema
47 2,660sm
Residences Lobby Entertainment GLA
TOTAL:
2,660 sm
22,885 sm

Residential
46 48 Boutique Hotel Lobby

Drop -Off for Access to Combined
Towers 45 and 46 Servicing Loop
ENTERTAINMENT
Open to Navigable 45 Two-Level Promenade
Food and Beverage
Canal below

Pedestrian Bridge FOOD & GIFTS Single-Loaded
Retail Armature Anchor
Single-Loaded In-line Retail
Retail Armature
27 Food & Beverage
Retail
Administrative FASHION Hotel
Back of House
Ofﬁces
Proposed
Grand Pedestrian
Slip Road Retail Entry Stairs
Retail / Anchor N
Entertainment 2,820sm HOTEL BY 25 100
Drop-off OTHERS
0 50 200


L1 Marina Level Plan
+ 2.75m
Project Summary at +2.75m

Grocery Residential Tower GFA 1,035 sm
Speed Ramp 4,090sm Access to Retail Hotel GFA 1,395 sm
Drop-Off and Street
Retail GLA 17,905 sm
Level Tenants
Residential
Parking 47 Boutique Hotel /
Entertainment GLA
TOTAL:
12,280 sm
32,615 sm
Branded Residences
Double-Loaded 46 48 Drop-Off at +5M Residential Parking 89 Stalls
Retail / F&B Hotel Parking 0 Stalls
Armature Service Ramp
Retail/Ent Parking 0 Stalls
Navigable Canal Hotel Back of TOTAL PARKING 89 Stalls
ENTERTAINMENT
45 House Functions

Operable
Pedestrian FOOD & GIFTS
Bridge Across Marina (155 SLIPS) Anchor
Canal In-line Retail

Single-Loaded 27 Food & Beverage
Retail Armature FASHION Hotel
Back of House
Access to Retail 26 Residential Parking
Drop-Off and
Street Level
Tenants Anchor N
2,750sm HOTEL BY 25 100

OTHERS
Service Ramp 0 50 200


P3 Parking Level Plan
- 7.7m
Project Summary at -7.7m
Service Ramp
Garage GFA 64,610 sm
Loading Docks Residential Core TOTAL: 64,610 sm
Residential Parking 836 Stalls
Hotel Shuttle Lifts

Residential
47 Hotel Parking
Retail/Ent Parking
0 Stalls
491 Stalls
Parking
46 Branded Residential TOTAL PARKING 1,327 Stalls

Retail Core
48 Parking

Speed Ramp
Residential Core
45
Retail /
Entertainment
Parking Anchor
In-line Retail

27 Food & Beverage
Hotel
Parking Ramp Back of House

Service Ramp

Speed Ramp
N
HOTEL BY 25 100

OTHERS
0 50 200


Section
Parcel 27

Signature
Residential
Tower Beyond

Key Plan

Integrated
Shading
Device Operable Glass
Wall and Sun
Shading Device
Residential
Townhouse Landscaped
Drop-Off at
+7.75 m Townhouse Amenity Deck and
Slip Road Townhouses at
Retail + 8.25m +16.25m Anchor
Street at +7.5m In-line Retail
Marina Promenade Food & Beverage
Res. Parking at +2.75m Retail + 2.75m
Residential at +2.5m Residential Tower/Townhouse
Ramp Residential Parking at -0.9m Retail Parking at -0.9m Hotel
Marina High Tide Back of House
Retail Parking at -4.3m
Service/Loading Route at -7.7m at +0.0m Residential Parking
Retail Parking at -7.7m
Structural Capacity Retail/Entertainment Parking
Residential Parking at -11.1m
of Quay Wall to be
Veriﬁed


Section
Parcel 47

Operable Skylight

Double Loaded
Retail Armature
Marina Viewing Key Plan

Signature Balcony
Residential Operable Glass
Tower Beyond Wall and Sun
Shading Device

Landscaped
Amenity Deck and
Residential Townhouses at
Drop-off +16.25m Anchor
Retail at +8.25m Retail at +8.25m
Street at +7.5m In-line Retail
Marina Promenade Food & Beverage
Retail at +2.75m Retail at +2.75m
Navigable at +2.5m Residential Tower/Townhouse
Canal Residential Parking at -0.9m Retail Parking at -0.9m Hotel
Marina High Tide Back of House
Service/ Residential Parking at -4.3m Retail Parking at -4.3m
at +0.0m Residential Parking
Loading Residential Parking at -7.7m Retail Parking at -7.7m
Structural Capacity Retail/Entertainment Parking
Route Residential Parking at -11.1m
of Quay Wall to be
Veriﬁed


IV
RESIDENTIAL TOWER
CONCEPTS


Bipod Tower Concept
Aerial View

49 Floor Tower

38 Floor Tower

Boutique Hotel and
Branded Residences

Hotel Bungalow Suites
Poolside Food and Beverage

Retail / Entertainment Podium

Marina Promenade


Bipod Tower Concept
Penthouse View

Integrated Sun
Shading Device

Penthouse Unit with
Facetted Curtain Wall

Recessed Swimming Pool

Penthouse Terrace


Bipod Tower Concept
Tower Views

Rooftop Mechanical

Penthouse Units

49 Floor Tower


38 Floor Tower

Integrated Shading
and Balconies

Projected Balconies
for Views of Marina

Mechanical Floor

Amenities Level
Bipod Tower Efﬁciency
Townhouses
38 Tower 79.06%
Retail/ Entertainment Podium 49 Tower 79.46%
TOTAL EFFICIENCY: 79.00%


Bipod Tower Concept
Elevations
38 Floor Tower 49 Floor Tower

+189.05m
Rooftop Mechanical Floor
+185.45m 2-Unit Penthouse Floors
48

4-Unit Floors
42

46 Sellable Floors and 1 Mechanical Floor
+149.45m 5-Unit Penthouse Floors
Rooftop Mechanical Floor 40 6-Unit Floors
+145.85m 39
2-Unit Penthouse Floors
37
4-Unit Floors

35
33
6-Unit Floors
31

186.55m
7-Unit Floors
146.95m

7-Unit Floors

15
6-Unit Floors
13 Mechanical Floor 13 Mechanical Floor
12 12

6-Unit Floors 6-Unit Floors

5 5
+16.25m 4-Unit Amenity Floors +16.25m 4-Unit Amenity Floors
3 3
+8.25m RETAIL PODIUM +8.25m RETAIL PODIUM
+2.75m 2 +2.75m 2
1 1


Bipod Tower Concept
Typical 6-Unit Floor Plate Plan
STREET Total Gross Floor Area: 1,040 sm
Gross Efﬁciency: 84.0%
UNIT UNIT A: 3 Bedroom UNIT E: 2 Bedroom
Integrated Shading B Net Usable Area: 152 sm Net Usable Area: 116 sm
and Balconies Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
UNIT Gross Floor Area: 152 sm Gross Floor Area: 116 sm
C Projected Balcony Area: 15 sm Projected Balcony Area: 13 sm
Service Lift

Passenger Lifts UNIT B: 2 Bedroom UNIT F: 2 Bedroom
Net Usable Area: 137 sm Net Usable Area: 123 sm
UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
UNIT
A Gross Floor Area: 137 sm Gross Floor Area: 123 sm
D Projected Balcony Area: 23 sm Projected Balcony Area: 15 sm
Bridge with UNIT C: 2 Bedroom
Integrated Steel
Truss Net Usable Area: 135 sm
Inset Balcony Area: 0 sm
Gross Floor Area: 135 sm
Projected Balcony Area: 14 sm
Passenger Lifts
UNIT D: 3 Bedroom
Net Usable Area: 159 sm

UNIT UNIT
F E
Projected Balconies
MARINA

Bipod Tower Concept
UNIT Gross Efﬁciency: 85.0%
C UNIT A: 3 Bedroom UNIT E: 3 Bedroom
Integrated Shading UNIT
and Balconies B Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
UNIT Gross Floor Area: 144 sm Gross Floor Area: 152 sm
Service Lift D Projected Balcony Area: 16 sm Projected Balcony Area: 18 sm

Passenger Lifts UNIT B: 1 Bedroom UNIT F: 2 Bedroom
UNIT
Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
A UNIT Gross Floor Area: 98 sm Gross Floor Area: 123 sm
E Projected Balcony Area: 15 sm Projected Balcony Area: 14 sm
Atrium to
Lounge Below UNIT C: 2 Bedroom UNIT G: 2 Bedroom
Bridge with
Integrated Steel Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
Truss Gross Floor Area: 136 sm Gross Floor Area: 133 sm
Projected Balcony Area: 14 sm Projected Balcony Area: 15 sm
Passenger Lifts
UNIT D: 1 Bedroom
UNIT UNIT
G F
Projected Balconies
MARINA

Bipod Tower Concept
Typical 2-Unit Penthouse Level Floor Plate Plan
STREET Total Gross Floor Area: 685 sm
UNIT A: 4 Bedroom Penthouse
Integrated Shading Net Usable Area: 271 sm
and Balconies Inset Balcony Area: 0 sm
Service Lift Projected Balcony Area: 59 sm

Passenger Lifts UNIT B: 4 Bedroom Penthouse
UNIT
UNIT Inset Balcony Area: 0 sm
A Gross Floor Area: 271 sm
B Projected Balcony Area: 55 sm

MARINA


Tripod Tower Concept
Aerial View

49 Floor Tower

38 Floor Tower

Boutique Hotel and
Branded Residences



Marina Promenade


Duplex Terrace View

Facetted
Curtain Wall

Penthouse
Terrace


Tower Views

Rooftop Mechanical

Penthouse Units

49 Floor Tower


38 Floor Tower

Duplex Units with
Garden Terraces

Projected Balconies
for Views of Marina

Amenities Level
Tripod Tower Efﬁciency
Townhouses
38 Tower 80.08%
Retail/ Entertainment Podium 49 Tower 80.94%
TOTAL EFFICIENCY: 80.05%


Elevations
38 Floor Tower 49 Floor Tower
+194.45m
+185.45m Rooftop Mechanical Floor
49 1-Unit Penthouse Floors
47 6-Unit Penthouse Floor
46
5-7 Unit Duplex Floors
44
+154.85m 7 Unit Floors

+145.85m Rooftop Mechanical Floor 40
1 Unit Penthouse Floor 5-7 Unit Duplex Floors
38 38
36 4-Unit Penthouse Floors

6-Unit Penthouse Floor 7 Unit Floors
35
5-7 Unit Duplex Floors 34
33 5-7 Unit Duplex Floors
7-Unit Floors 32
29 7 Unit Floors

191.95m
26
7-Unit Floors
7 Unit Floors
152.35m

23
20
7-Unit Floors
7 Unit Floors
17
14
7-Unit Floors 7 Unit Floors
11 11
5-7 Unit Duplex Floors 10 Mechanical Floor
8
7-Unit Floors 7 Unit Floors
5 5
+16.25m 5-Unit Amenity Floors +16.25m 5-Unit Amenity Floors
3 3
+8.25m RETAIL PODIUM +8.25m RETAIL PODIUM
+2.75m 2 +2.75m 2
1 1


Typical 5-7 Unit Duplex Floor Plate Plan
STREET Total Gross Floor Area: 1,021 sm / 962 sm
Projected Gross Efﬁciency: 85.2% / 84.2%
Balconies UNIT A: 1 Bedroom UNIT E: 1 Bedroom
UNIT
UNIT D Gross Floor Area: 98 sm Gross Floor Area: 102 sm
C
B Projected Balcony Area: 0 sm Projected Balcony Area: 0 sm
Service Lift
UNIT B: 2 Bedroom UNIT F: 3 Bedroom Duplex
UNIT
Passenger Lifts E Projected Balcony Area: 20 sm Projected Balcony Area: 30 sm

UNIT C: 2 Bedroom UNIT G: 3 Bedroom Duplex
Gross Floor Area: 129 sm Gross Floor Area: 197 sm

UNIT D: 2 Bedroom
UNIT UNIT
UNIT UNIT Inset Balcony Area: 0 sm
G F Gross Floor Area: 132 sm
G F

MARINA

Duplex Plan
Upper Level 24 NOVEMBER 2008 SOROUH | CALLISON

Projected
UNIT A: 1 Bedroom UNIT E: 2 Bedroom
Balconies
UNIT UNIT Gross Floor Area: 101 sm Gross Floor Area: 120 sm
UNIT
B C Projected Balcony Area: 0 sm Projected Balcony Area: 0 sm
D
Service Lift UNIT B: 2 Bedroom UNIT F: 3 Bedroom
UNIT E Gross Floor Area: 129 sm Gross Floor Area: 146 sm
A Projected Balcony Area: 20 sm Projected Balcony Area: 9 sm
Passenger Lifts
UNIT C: 2 Bedroom UNIT G: 3 Bedroom

UNIT D: 2 Bedroom
UNIT UNIT Projected Balcony Area: 20 sm
G F
Projected
Balconies
MARINA


Typical 4-Unit Penthouse Level Floor Plate Plan
STREET Total Gross Floor Area: 731 sm
Projected
Balconies UNIT A: 1 Bedroom
UNIT
C Projected Balcony Area: 0 sm

Service Lift UNIT B: 2 Bedroom
UNIT
B Inset Balcony Area: 0 sm
UNIT UNIT
A D Projected Balcony Area: 20 sm
Passenger Lifts
UNIT C: 2 Bedroom

UNIT D: 4 Bedroom Penthouse

MARINA


Hybrid Tower Concept
Typical 5-7 Unit Floor Plate Plan
STREET Total Gross Floor Area: 1,058 sm / 1,010 sm
Projected Gross Efﬁciency: 82.7% / 82.3%
Balconies UNIT A: 1 Bedroom UNIT E: 1 Bedroom
UNIT
UNIT UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm
D Gross Floor Area: 105 sm Gross Floor Area: 108 sm
B C
Service Lift
UNIT B: 2 Bedroom UNIT F: 3 Bedroom Duplex
UNIT
Passenger Lifts E Projected Balcony Area: 20 sm Projected Balcony Area: 43 sm

UNIT C: 2 Bedroom UNIT G: 3 Bedroom Duplex

UNIT D: 2 Bedroom
UNIT UNIT Projected Balcony Area: 20 sm
G F
UNIT UNIT
G F
Duplex Plan MARINA
Upper Level 24 NOVEMBER 2008 SOROUH | CALLISON

V
HOTEL TOWER CONCEPTS


Boutique Hotel Concept A
Aerial View

Signature Residential Towers

Boutique Hotel and
Branded Residences
175 Keys
181 Units



Marina Promenade


Boutique Hotel Concept A
Tower Views
Perspective Tower Detail

Terraced
Garden Units

Operable
Sliding Panels
at Balconies

Owners’ Club

Typical
Hotel Floors

Amenity Floor
Inﬁnity Pool


Boutique Hotel Concept B
Aerial View

Signature Residential Towers

Boutique Hotel and
Branded Residences
175 Keys
181 Units



Marina Promenade


Boutique Hotel Concept B
Tower Views
Perspective Tower Detail

Sky Garden/
Penthouse
Units

Integrated
Screening Device
and Balconies

Duplex Units
with Garden
Terraces

Owners’ Club /
Amenities
Typical
Hotel Floors

Amenity Floor

Inﬁnity Pool


Boutique Hotel Concept
Elevations
Concept A Concept B

+162.5m
+155.7m
+148.5m +148.5m
38 3-Unit Penthouse 38 3-Unit Penthouse
4-Unit Terraced Floors 4-Unit Terraced Floors
36 36


34 34
32 32

6-10 Unit Duplex Floors 6-10 Unit Duplex Floors

153m
160m

15 15
14 Mechanical/Owners’ Club 14 Mechanical/Owners’ Club
Executive Level Executive Level
13 13

Typical Hotel Floors Typical Hotel Floors

+22.25m +22.25m
4 4 AMENITY DECK
+18.25m AMENITY DECK +18.25m
+8.25m HOTEL LOBBY +8.25m HOTEL LOBBY
+2.75m RETAIL ARMATURE +2.75m RETAIL ARMATURE


Typical Branded Residential 6-Unit Plan
Total Gross Floor Area: 1,369 sm
UNIT A: 2 Bedroom
Projected Balcony Inset Balcony Area: 0 sm
UNIT UNIT Gross Floor Area: 131 sm
UNIT B C UNIT Projected Balcony Area: 29 sm
A E
Branded UNIT B: 1 Bedroom
Residences Net Usable Area: 89 sm
Passenger Inset Balcony Area: 2 sm
Lifts Gross Floor Area: 91 sm
Upper Level Projected Balcony Area: 11 sm
of Duplex Unit
Service
Lifts UNIT C: 2 Bedroom
Upper Level Net Usable Area: 171 sm
Hotel and of Duplex Unit Inset Balcony Area: 5 sm
Residential Gross Floor Area: 176 sm
Services Projected Balcony Area: 20 sm

UNIT UNIT
UNIT UNIT E
A
B C
Integrated Sun
Screening Device

STREET MARINA


Typical Branded Residential 10-Unit Plan
UNIT A: 2 Bedroom UNIT D: 1 Bedroom
Projected Balcony Inset Balcony Area: 0 sm Inset Balcony Area: 2 sm
UNIT UNIT Gross Floor Area: 131 sm Gross Floor Area: 98 sm
UNIT B C Projected Balcony Area: 29 sm Projected Balcony Area: 11 sm
UNIT
A D UNIT B: 1 Bedroom UNIT E: 3 Bedroom Duplex
Branded
Residences Net Usable Area: 89 sm Net Usable Area: 256 sm
Passenger Inset Balcony Area: 2 sm Inset Balcony Area: 0 sm
Lifts UNIT Gross Floor Area: 91 sm Gross Floor Area: 256 sm
E Projected Balcony Area: 10 sm Projected Balcony Area: 21 sm
Service
UNIT C: 1 Bedroom
Lifts
UNIT Net Usable Area: 99 sm
Hotel and Inset Balcony Area: 2 sm
Residential E Gross Floor Area: 101 sm
Services Projected Balcony Area: 11 sm
UNIT
UNIT
D
A UNIT UNIT
B C
Integrated Sun
Screening Device

STREET MARINA


Typical Hotel Floor Plate Plan
Preliminary Area Program
Typical King Mod
Total Keys: 175
Total Mods: 212

Area Breakdown:
16 17
Balcony
15 18 19 Guestroom Suites 10,000 sm
14 20 Food and Beverage 2,500 sm
21 Banquet & Meeting Facilities 2,165 sm
Public Areas 2,030 sm
13 Lobby Areas 700 sm
Hotel Fitness Center & Spa 1,330 sm
Services 12 22 Administrative Ofﬁces 340 sm

Service Back of House Support Services 3,600 sm
F&B Related Areas 800 sm
Lifts 11 1 Housekeeping Areas 800 sm
Engineering/Mechanical 2,000 sm

Branded
10 Employee Facilities 800 sm

Residences
2 Typical Suite Mod Net Target Area 21,435sm
Passenger
Lifts 9 8 4 3
7 6 5
Boutique Hotel
Passenger Lifts Typical Double Typical Hotel Floor Plate
Queen Mod
22 Mods
STREET MARINA Gross Efﬁciency: 76.0%


VI
AREA CALCULATIONS


Project Area Summary
Shams Marina District
Area Calculations
Bipod Option
Bi-Pod Tower Option

Shams Marina District GFA Per
TOTAL
GFA Allocation S5-C26 S5-C27 S3-C45 S3-C46 S3-C47 S3-C48 UPC
BUA1 2
Bipod Tower Option Guidelines

Plot Area 5,155 6,235 14,476 9,425 10,206 5,234 50,731

Residential
Tower Height
No. of Floors 38 49 49 38 38 38
Tower GFA
Residential Unit GFA 28,320 36,254 36,254 28,320 28,320 25,903 183,369
Tower GFA 35,819 45,625 45,625 35,819 35,819 33,411 232,118
Tower BUA 38,121 48,525 48,525 38,121 38,121 36,004 247,420
Tower Efficiency 79.06% 79.46% 79.46% 79.06% 79.06% 77.53% 79.00%
Townhouse
Residential Unit GFA 2,376 1,296 864 1,512 4,104 10,152
Townhouse Common Area GFA 35 35 35 35 35 175
Townhouse BUA 2,411 1,331 899 1,547 4,139 10,327
Townhouse Efficiency 98.55% 97.37% 96.11% 97.74% 99.15%
Total Residential GFA 38,230 46,956 46,524 37,366 39,958 33,411 242,445
Total Residential BUA 40,532 49,856 49,424 39,668 42,260 36,004 257,747 257,747

Hotel
Tower
Key GFA 9,743 9,743
Hotel Tower GFA 13,865 13,865
Tower Efficiency 70.27%
Podium
Hotel Common Area GFA 7,612 7,612
Hotel BOH GFA 4,405 4,405
Hotel BUA 23,211 23,211 23,211
Hotel Efficiency (sm/key) 132.6

Retail 24 NOVEMBER 2008 SOROUH | CALLISON
Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574
Retail Common Area GFA 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233


Project Area Summary Hotel
Tower
Key GFA 9,743 9,743
Area Calculations
Hotel Tower GFA 13,865 13,865
Bipod Option Bi-Pod Tower Option
Tower Efficiency 70.27%
Podium
Hotel Common Area GFA 7,612 7,612 GFA Per
TOTAL
Hotel BOH GFA
GFA Allocation S5-C26 S5-C27 S3-C45 S3-C46 S3-C47 4,405
S3-C48 4,405 UPC
Hotel BUA 23,211 BUA1
23,211 23,211
2
Bipod Tower Option
Hotel Efficiency (sm/key) 132.6 Guidelines

Retail
Plot Area 5,155 6,235 14,476 9,425 10,206 5,234 50,731
Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574
Residential Area GFA
Retail Common 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233
Retail BOH GFA 804 339 583 526 1,082 0 3,334 2,023
Tower Height
Retail BUA 11,175 4,895 7,378 8,453 14,373 914 47,188 37,830
No. of Floors 38 49 49 38 38 38
Retail Efficiency 76.17% 66.01% 53.31% 67.42% 61.57% 38.29% 64.79%
Tower GFA
Residential Unit GFA 28,320 36,254 36,254 28,320 28,320 25,903 183,369
Entertainment
Tower GFA 35,819 45,625 45,625 35,819 35,819 33,411 232,118
Entertainment GLA 0 0 0 0 5,320 0 5,320 5,320
Tower BUA 38,121 48,525 48,525 38,121 38,121 36,004 247,420
Entertainment Common Area GFA 0 0 0 0 229 0 229 0
Tower Efficiency 79.06% 79.46% 79.46% 79.06% 79.06% 77.53% 79.00%
Entertainment BOH GFA 0 0 0 0 219 0 219 0
Townhouse
Entertainment BUA 0 0 0 0 5,768 0 5,768 5,320
Residential Unit GFA 2,376 1,296 864 1,512 4,104 10,152
Entertainment Efficiency 92.23%
Townhouse Common Area GFA 35 35 35 35 35 175
Townhouse BUA 2,411 1,331 899 1,547 4,139 10,327
Townhouse Efficiency 98.55% 97.37% 96.11% 97.74% 99.15%
TOTAL BUA 51,707 54,751 56,802 48,121 62,401 60,130 333,914 324,108
Total Residential GFA 38,230 46,956 46,524 37,366 39,958 33,411 242,445
CALCULATION ASSUMPTIONS
Hotel
1. Total BUA includes all cores, mechanical, BOH, common areas, GLA and unit GFA.
Tower
2. GFA Per UPC Guidelines includes all cores, mechanical, BOH, common areas, GLA and unit GFA above the average final grade. Retail GLA
Key GFA 9,743 9,743
Hotel Tower GFA
located below the average final grade is also included. Retail BOH, Common Area and Parking located below average final grade is excluded. 13,865 13,865
Tower Efficiency
Callison
70.27%
3. Parking Ratio Assumptions are as follows:
Podium
Residential: 1 Stall/1BR Unit, 1.5 Stalls/2BR Unit, 2 Stalls/3BR Unit, 3 Stalls/4+BR Unit, 1.5 Visitor stalls per 10 units
Hotel Common Area GFA 7,612 7,612
Hotel: 1.25 Stalls/Key
Hotel BOH GFA 4,405 4,405
Retail: 3.0 Stalls/100 sm GLA
Hotel BUA 23,211 23,211 23,211
Entertainment: 4.0 Stalls/100 sm GLA
Hotel Efficiency (sm/key) 132.6
Marina: .75 Stalls/Boat Slip
4. Garage GFA includes car ramps, truck ramps, loading docks, mechanical cores, storage units for residential units and general parking fields.
Retail 24 NOVEMBER 2008 SOROUH | CALLISON
Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574
Retail Common Area GFA 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233

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