Presentation by Maureen Costantino, Visual Information and Publications Specialist in CBO's Management, Business, and Information Services Division, at the VisCom 2016 Conference. This presentation provides an overview of the visual communications initiative at CBO. Highlighting the development, evolution, best practices, and examples of graphics products, its purpose is to educate those interested in developing such a program for their own workplace.

1. Congressional Budget Office
Communicating Budgetary and
Economic Information, With Style, at the
Congressional Budget Office
VisCom 2016 Conference
Snowbird, Utah
June 24, 2016
Maureen Costantino
Visual Information and Publications Specialist

2. 1CONGRESSIONAL BUDGET OFFICE
What We Are
■ CBO is a United States government agency that was created
by the Congressional Budget and Impoundment Control Act
of 1974.
■ It provides analysis of budgetary and economic issues that is
objective and impartial to the U.S. Congress. The agency is
strictly nonpartisan.

3. 2CONGRESSIONAL BUDGET OFFICE
Report Production at CBO

4. 3CONGRESSIONAL BUDGET OFFICE
Publishing Reports at CBO
■ Publishing high‐quality content is a demanding job, particularly
so because the agency is small.
■ Reports entering production are often on a tight schedule.
■ Accuracy and speed are essential.
■ Products range from stand‐alone graphics to full reports.

5. 4CONGRESSIONAL BUDGET OFFICE
Bird’s Eye View of the Report Process

6. 5CONGRESSIONAL BUDGET OFFICE
Production Process: The Tools of Our Trade

7. 6CONGRESSIONAL BUDGET OFFICE
Components of Reports Are Often Repurposed

8. 7CONGRESSIONAL BUDGET OFFICE
Graphics at CBO

9. 8CONGRESSIONAL BUDGET OFFICE
Graphics
■ Graphics are created for reports. Many are repurposed to
be used in other publications related to the same topic;
some stand alone.
■ Possible formats:
– Website home page announcement
of report release; the report
landing page
– Blog post
– Slide deck
– Presentation
– Infographic
– Snapshot
– Conference poster
Sample Snapshot

10. 9CONGRESSIONAL BUDGET OFFICE
An Evolution of Style: Graphs
2003
2010
1998

11. 10CONGRESSIONAL BUDGET OFFICE
An Evolution of Style: Graphs (Continued)
2012
2016

12. 11CONGRESSIONAL BUDGET OFFICE
Less Is More
2010 2016
■ Gray color for numbers and supporting text
■ Lighter gray for recession bars
■ Smaller point sizes for titles
■ No parentheses around units of measure
■ All notes (including Source) flush left; the word “Notes” gone
■ Introduction of captions where useful
What changed?
■ Color used meaningfully
■ Data plotted annually instead of quarterly when possible
■ Upper and right border lines gone
■ No minor tick marks; shorter, less prominent tick marks
■ Smaller point sizes for type
■ Gray color for axis lines and Actual/Projected line

13. 12CONGRESSIONAL BUDGET OFFICE
Fewer Fonts
Helvetica Black
Garamond Book
Condensed (Bold)
Bell Centennial
Subcaption
Bell Centennial
NameandNumber
Proxima Nova family used for
all graphics and tables, including titles
Old Style New Style

14. 13CONGRESSIONAL BUDGET OFFICE
Color Is Key
■ Use of color must have meaning within a report
■ Colors must map to shades of gray that make
elements of a graphic in close proximity easily
distinguishable when printed in black and white
Blue = spending
Green = revenues
Purple = debt
Orange = anything else
Informal CBO Conventions

15. 14CONGRESSIONAL BUDGET OFFICE
Slide Deck: The Budget and Economic Outlook
www.cbo.gov/publication/51182

16. 15CONGRESSIONAL BUDGET OFFICE
Telling the Story With Graphics: Social Security Options
www.cbo.gov/publication/51011

17. 16CONGRESSIONAL BUDGET OFFICE
Judicious Use of Captions: Forecasts of Interest Rates
www.cbo.gov/publication/51129

18. 17CONGRESSIONAL BUDGET OFFICE
Visualizing Complex Topics
www.cbo.gov/publication/51182

19. 18CONGRESSIONAL BUDGET OFFICE
Chartbook: Trends in Joblessness and the
Incarceration of Young Men
www.cbo.gov/publication/51495

20. 19CONGRESSIONAL BUDGET OFFICE
Stand‐Alone Infographic: The Federal Budget
www.cbo.gov/publication/51114

21. 20CONGRESSIONAL BUDGET OFFICE
Do Judge a Book by Its Cover

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Who for What?
■ Content specialists
■ Editors
■ Graphic artists
■ Internal and independent reviewers
■ Production specialists
■ Proofreaders
■ Web specialists

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What’s in CBO’s Publishing Future?

24. 23CONGRESSIONAL BUDGET OFFICE
Interactive Graphics?

25. 24CONGRESSIONAL BUDGET OFFICE
Bibliography
The list below provides links to a few of the people and
organizations that have in some way influenced the direction and
growth of our graphics initiative:
■ The Economist, http://economist.com
■ The Dallas Morning News Graphics Stylebook,
https://knightcenter.utexas.edu/mooc/file/tdmn_graphics.pdf
■ PolicyViz, http://policyviz.com/
■ The Knight Center, knightcenter.utexas.edu/
■ Stephen Few, www.perceptualedge.com/
■ The New York Times, flowingdata.com/tag/new‐york‐times/
■ Mark Simonson, www.marksimonson.com/fonts/view/proxima‐nova
■ Edward Tufte, www.edwardtufte.com/tufte/
Congressional Budget Office, www.cbo.gov