Presentation given to Launch Memphis discussing how more brands have to channel their customers passion in order to spread their message. I highlighted the Ford Fiesta program as well as indie authors Scott Sigler and JC Hutchins to show that this can be done on any budget.

1. PASSION IS
CONTAGIOUS
C.C. CHAPMAN
MEMPHIS
APRIL 23, 2009

3. Passion is an intense
emotion, compelling
feeling, enthusiasm,
or desire for anything

4. What Are YOU Passionate About?

5. MY PASSIONS

6. Components of
Passion

7. Gary V

8. Don’t
Make It
Complicated

9. Passion Can’t Be Bought
It Can Be Fueled

10. Give Them
A Campfire

11. Meet the Ford Fiesta
Lust At First Site Is
Rare & Impossible To
Plan For

12. Meet Brooklyn Hilary

13. Meet The Agents

14. What If You Don’t Have This?

15. Beta Clones & Junkies

16. Let The Fans Create

17. - Over 7 million
downloads
- 31,000 unique
visitors a month
- Almost 6,000
profiles created
- #33 on New York
TimesBest Seller List

18. The BETA Clone Army

19. - 100,00
downloads a
month
- 50,000 worldwide
listeners
- First Book hits
bookstore shelves
this fall

20. Keys To
Success

21. Listen

22. It Takes a
Thousand Voices
to Tell a Single
Story

23. Don’t
Forget The
Humans!

24. Give Them Something
To Talk About

25. Let Them
Speak

26. Give It Time To Grow

28. CC@TheAdvanceGuard.com
www.TheAdvanceGuard.com
@CC_Chapman