An updated presentation I used for a SalesForce MarketingCloud webinar on how any small business can use content marketing. I focused on the values and strategies that they need to put in place in order to be successful. Lots of points taken from my book Content Rules.

1. Transforming Your
Small Business Into a
Content Powerhouse
C.C. Chapman
Founder, The Cleon Foundation
Author, Amazing Things Will Happen
www.cc-chapman.com

2. C.C. Chapman @cc_chapman cc-chapman.com

3. C.C. Chapman @cc_chapman cc-chapman.com
THIS
DOESN’T
EXIST

4. C.C. Chapman @cc_chapman cc-chapman.com

5. C.C. Chapman @cc_chapman cc-chapman.com

6. C.C. Chapman @cc_chapman cc-chapman.com
GET YOUR
HOUSE
IN ORDER

7. C.C. Chapman @cc_chapman cc-chapman.com
WHAT IS YOUR STORY?

8. C.C. Chapman @cc_chapman cc-chapman.com
NO ONE HAS ENOUGH

9. C.C. Chapman @cc_chapman cc-chapman.com
“Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe.”
- Abraham Lincoln

10. C.C. Chapman @cc_chapman cc-chapman.com

11. C.C. Chapman @cc_chapman cc-chapman.com
BE HELPFUL

12. C.C. Chapman @cc_chapman cc-chapman.com
WHAT
IS
UNIQUE
ABOUT
YOU?

13. C.C. Chapman @cc_chapman cc-chapman.com
People
Places
Passions

14. C.C. Chapman @cc_chapman cc-chapman.com
THINK VISUALLY

15. C.C. Chapman @cc_chapman cc-chapman.com
DEVELOP AN EDITORIAL CALENDAR

16. C.C. Chapman @cc_chapman cc-chapman.com
CREATE SOCIAL OBJECTS

17. C.C. Chapman @cc_chapman cc-chapman.com
KEEP AN EYE ON WHAT
OTHERS ARE DOING

18. C.C. Chapman @cc_chapman cc-chapman.com
DON’T FORGET MOBILE

19. C.C. Chapman @cc_chapman cc-chapman.com
THINK LONG TERM

20. C.C. Chapman @cc_chapman cc-chapman.com
ALWAYS BE CONSUMING

21. C.C. Chapman @cc_chapman cc-chapman.com
NEVER
STOP
LISTENING

22. C.C. Chapman @cc_chapman cc-chapman.com

23. C.C. Chapman @cc_chapman cc-chapman.com
cc.chapman@gmail.com
CC-Chapman.com
CleonFoundation.com
PassionHit.tv