An updated presentation I used for a SalesForce MarketingCloud webinar on how any small business can use content marketing. I focused on the values and strategies that they need to put in place in order to be successful. Lots of points taken from my book Content Rules.
Transforming Your Business Into a Content Powerhouse
1. Transforming Your
Small Business Into a
Content Powerhouse
C.C. Chapman
Founder, The Cleon Foundation
Author, Amazing Things Will Happen
www.cc-chapman.com
6. C.C. Chapman @cc_chapman cc-chapman.com
GET YOUR
HOUSE
IN ORDER
7. C.C. Chapman @cc_chapman cc-chapman.com
WHAT IS YOUR STORY?
8. C.C. Chapman @cc_chapman cc-chapman.com
NO ONE HAS ENOUGH
9. C.C. Chapman @cc_chapman cc-chapman.com
“Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe.”
- Abraham Lincoln