SlideShare una empresa de Scribd logo
1 de 30
Descargar para leer sin conexión
Enterprise 2.0Enterprise 2.0
Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist
© 2009 IBM Corporation
Web 2.0 Strategy
TechnologyTechnology
Web 2.0Web 2.0
SitesSites
TechniquesTechniques
““Services”Services”
RSSRSS
AJAXAJAX
AtomAtom
XMLXMLRESTREST
PHPPHP FlexFlex
MashupsMashups
TaggingTagging
Tag CloudsTag Clouds
FolksonomyFolksonomy
BloggingBlogging
wikiswikis
MicroformatsMicroformatsSemantic TaggingSemantic Tagging
© 2009 IBM Corporation
50 Million User Adoption
© 2009 IBM Corporation
Facebook was its own Country
© 2009 IBM Corporation
It is growing… 500,000,000
© 2009 IBM Corporation
Boston College
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
Power of Social Media
Ashton Kutcher + Ellen DeGeneres have more followers
on Twitter than population of Ireland + Norway + Panama
80% of Twitter is from mobile devices
Youtube = 2nd
largest search engine
25% of Search results for the World’s Top 20 largest
Brands are links to “User Created Content”
© 2009 IBM Corporation11
On a smarter planet, people are transforming the way
they interact
A social transformation is taking place in how people interact and how
relationships form and develop, and this is changing the way we work and
the way we engage with our customers.
© 2009 IBM Corporation
“Regardless of your
business size, IBM’s
big move into Social
software should be a
clear indication that
every business needs
a broad-reaching
social strategy not just
a Facebook Fan
page.”
© 2009 IBM Corporation
13
Collaboration Web 2.0 Principles
© 2009 IBM Corporation
Wisdom of the Crowds
http://www.flickr.com/photos/kewlio/102295714/
© 2009 IBM Corporation
How many people bought a electronic
device for Christmas?
© 2009 IBM Corporation
© 2009 IBM Corporation
IBM Lotus Software
© 2009 IBM Corporation
Sharing & Collaboration - Organically
http://www.flickr.com/photos/monas_fotoalbum/214995019/
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
End User Created Content
http://www.flickr.com/photos/bluemarla/229631339/
© 2009 IBM Corporation
Consumer driven content
vs.
vs.
© 2009 IBM Corporation
Folksonomy vs. Taxonomy
© 2009 IBM Corporation
Folksonomy vs Taxonomy
© 2009 IBM Corporation
Smarter Way to Collaborate
 Web 2.0 provides
a “Smarter” way to
work
 Competitive
Advantage vs MS
Document centric
model
 Lotus Connections
provides
“Activities” and
Social
Collaboration tools
Chris Rasmussen at US National Geospatial Intelligence Agency.
© 2009 IBM Corporation
© 2009 IBM Corporation
Collaboration is Generational
© 2009 IBM Corporation
Cultural Shift – Self Help – Why do people share?
http://www.flickr.com/photos/jwlphotography/2186365129/
How to make
a mess and
blame it on
your sister for
Dummies
Avoiding
Blame for
Dummies
© 2009 IBM Corporation
© 2009 IBM Corporation
1. IBM supports open dialogue and the exchange of ideas.
2. Know the IBM Business Conduct Guidelines
3. Be who you are.
4. Be thoughtful about how you present yourself in online social
networks.
5. Speak in the first person.
6. Use a disclaimer.
7. Managers and executives take note
8. Respect copyright and fair use laws.
9. Protecting confidential and proprietary information
10. IBM's business performance.
11. Protect IBM's clients, business partners and suppliers.
12. Respect your audience and your coworkers.
13. Add value.
14. Don't pick fights.
15. Be the first to respond to your own mistakes.
16. Use your best judgment.
17. Don't forget your day job.

Más contenido relacionado

La actualidad más candente

La actualidad más candente (9)

5 tech trends to watch in 2011
5 tech  trends to watch in 20115 tech  trends to watch in 2011
5 tech trends to watch in 2011
 
DRTT December 2008 Career Builder presentation
DRTT December 2008 Career Builder presentationDRTT December 2008 Career Builder presentation
DRTT December 2008 Career Builder presentation
 
The e-LGBT Leadership Opportunity
The e-LGBT Leadership OpportunityThe e-LGBT Leadership Opportunity
The e-LGBT Leadership Opportunity
 
Gerd Leonhard: Futurist Apps
Gerd Leonhard: Futurist AppsGerd Leonhard: Futurist Apps
Gerd Leonhard: Futurist Apps
 
Cloud Computingfor Lti Final
Cloud Computingfor Lti FinalCloud Computingfor Lti Final
Cloud Computingfor Lti Final
 
L19 Network Platforms
L19 Network PlatformsL19 Network Platforms
L19 Network Platforms
 
State of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon PortlandState of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon Portland
 
Smartphones Mobile Tech 2010 Webinar
Smartphones Mobile Tech 2010 WebinarSmartphones Mobile Tech 2010 Webinar
Smartphones Mobile Tech 2010 Webinar
 
Text cloud computing
Text cloud computingText cloud computing
Text cloud computing
 

Similar a Social networking small 2010

Ibm software network2012 claudio cinquepalmi #ibmsocialbiz
Ibm software network2012 claudio cinquepalmi  #ibmsocialbiz Ibm software network2012 claudio cinquepalmi  #ibmsocialbiz
Ibm software network2012 claudio cinquepalmi #ibmsocialbiz Claudio Cinquepalmi
 
Envisioning the cloud_presentation deck
Envisioning the cloud_presentation deckEnvisioning the cloud_presentation deck
Envisioning the cloud_presentation deckdrjunwang
 
The Open, Social Web
The Open, Social WebThe Open, Social Web
The Open, Social WebChris Messina
 
20091012 Command Your Data
20091012 Command Your Data20091012 Command Your Data
20091012 Command Your DataOpen-Xchange
 
The IBM Social Business Toolkit
The IBM Social Business ToolkitThe IBM Social Business Toolkit
The IBM Social Business ToolkitDaryl Pereira
 
Management in a Cloud Centric World – The NEW Business Paradigm
  Management in a Cloud Centric World – The NEW Business Paradigm  Management in a Cloud Centric World – The NEW Business Paradigm
Management in a Cloud Centric World – The NEW Business ParadigmResellerClub
 
Module3 new technologies
Module3 new technologiesModule3 new technologies
Module3 new technologiescybernaut
 
Group 10 presentation
Group 10 presentationGroup 10 presentation
Group 10 presentationSiyabonga4
 
IBM Demo Presentation
IBM Demo PresentationIBM Demo Presentation
IBM Demo Presentationortonius
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Louise Spiteri
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Louise Spiteri
 
RSA Digital Marketing Overview
RSA Digital Marketing OverviewRSA Digital Marketing Overview
RSA Digital Marketing OverviewRick Joubert
 
Cloud computing presentation
Cloud computing   presentationCloud computing   presentation
Cloud computing presentationWilliam Mann
 
Enpowering your workforce to work anywhere anytime
Enpowering your workforce to work anywhere anytimeEnpowering your workforce to work anywhere anytime
Enpowering your workforce to work anywhere anytimeChris Pepin
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Centre for Advanced Management Education
 
Top 5 Web Trends Of 2009 Structured Data
Top 5 Web Trends Of 2009  Structured DataTop 5 Web Trends Of 2009  Structured Data
Top 5 Web Trends Of 2009 Structured Datachmingl
 
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
 

Similar a Social networking small 2010 (20)

Ibm software network2012 claudio cinquepalmi #ibmsocialbiz
Ibm software network2012 claudio cinquepalmi  #ibmsocialbiz Ibm software network2012 claudio cinquepalmi  #ibmsocialbiz
Ibm software network2012 claudio cinquepalmi #ibmsocialbiz
 
Envisioning the cloud_presentation deck
Envisioning the cloud_presentation deckEnvisioning the cloud_presentation deck
Envisioning the cloud_presentation deck
 
The Open, Social Web
The Open, Social WebThe Open, Social Web
The Open, Social Web
 
20091012 Command Your Data
20091012 Command Your Data20091012 Command Your Data
20091012 Command Your Data
 
cindy's slideshow
cindy's slideshowcindy's slideshow
cindy's slideshow
 
The IBM Social Business Toolkit
The IBM Social Business ToolkitThe IBM Social Business Toolkit
The IBM Social Business Toolkit
 
Management in a Cloud Centric World – The NEW Business Paradigm
  Management in a Cloud Centric World – The NEW Business Paradigm  Management in a Cloud Centric World – The NEW Business Paradigm
Management in a Cloud Centric World – The NEW Business Paradigm
 
Module3 new technologies
Module3 new technologiesModule3 new technologies
Module3 new technologies
 
Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networking
 
Group 10 presentation
Group 10 presentationGroup 10 presentation
Group 10 presentation
 
IBM Demo Presentation
IBM Demo PresentationIBM Demo Presentation
IBM Demo Presentation
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...
 
RSA Digital Marketing Overview
RSA Digital Marketing OverviewRSA Digital Marketing Overview
RSA Digital Marketing Overview
 
Cloud computing presentation
Cloud computing   presentationCloud computing   presentation
Cloud computing presentation
 
Enpowering your workforce to work anywhere anytime
Enpowering your workforce to work anywhere anytimeEnpowering your workforce to work anywhere anytime
Enpowering your workforce to work anywhere anytime
 
Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...Managing social software applications in the corporate and public sector envi...
Managing social software applications in the corporate and public sector envi...
 
Top 5 Web Trends Of 2009 Structured Data
Top 5 Web Trends Of 2009  Structured DataTop 5 Web Trends Of 2009  Structured Data
Top 5 Web Trends Of 2009 Structured Data
 
Case study ~dropbox
Case study ~dropboxCase study ~dropbox
Case study ~dropbox
 
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...
 

Último

Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 

Último (20)

Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 

Social networking small 2010

  • 1. Enterprise 2.0Enterprise 2.0 Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist
  • 2. © 2009 IBM Corporation Web 2.0 Strategy TechnologyTechnology Web 2.0Web 2.0 SitesSites TechniquesTechniques ““Services”Services” RSSRSS AJAXAJAX AtomAtom XMLXMLRESTREST PHPPHP FlexFlex MashupsMashups TaggingTagging Tag CloudsTag Clouds FolksonomyFolksonomy BloggingBlogging wikiswikis MicroformatsMicroformatsSemantic TaggingSemantic Tagging
  • 3. © 2009 IBM Corporation 50 Million User Adoption
  • 4. © 2009 IBM Corporation Facebook was its own Country
  • 5. © 2009 IBM Corporation It is growing… 500,000,000
  • 6. © 2009 IBM Corporation Boston College
  • 7. © 2009 IBM Corporation
  • 8. © 2009 IBM Corporation
  • 9. © 2009 IBM Corporation
  • 10. © 2009 IBM Corporation Power of Social Media Ashton Kutcher + Ellen DeGeneres have more followers on Twitter than population of Ireland + Norway + Panama 80% of Twitter is from mobile devices Youtube = 2nd largest search engine 25% of Search results for the World’s Top 20 largest Brands are links to “User Created Content”
  • 11. © 2009 IBM Corporation11 On a smarter planet, people are transforming the way they interact A social transformation is taking place in how people interact and how relationships form and develop, and this is changing the way we work and the way we engage with our customers.
  • 12. © 2009 IBM Corporation “Regardless of your business size, IBM’s big move into Social software should be a clear indication that every business needs a broad-reaching social strategy not just a Facebook Fan page.”
  • 13. © 2009 IBM Corporation 13 Collaboration Web 2.0 Principles
  • 14. © 2009 IBM Corporation Wisdom of the Crowds http://www.flickr.com/photos/kewlio/102295714/
  • 15. © 2009 IBM Corporation How many people bought a electronic device for Christmas?
  • 16. © 2009 IBM Corporation
  • 17. © 2009 IBM Corporation IBM Lotus Software
  • 18. © 2009 IBM Corporation Sharing & Collaboration - Organically http://www.flickr.com/photos/monas_fotoalbum/214995019/
  • 19. © 2009 IBM Corporation
  • 20. © 2009 IBM Corporation
  • 21. © 2009 IBM Corporation End User Created Content http://www.flickr.com/photos/bluemarla/229631339/
  • 22. © 2009 IBM Corporation Consumer driven content vs. vs.
  • 23. © 2009 IBM Corporation Folksonomy vs. Taxonomy
  • 24. © 2009 IBM Corporation Folksonomy vs Taxonomy
  • 25. © 2009 IBM Corporation Smarter Way to Collaborate  Web 2.0 provides a “Smarter” way to work  Competitive Advantage vs MS Document centric model  Lotus Connections provides “Activities” and Social Collaboration tools Chris Rasmussen at US National Geospatial Intelligence Agency.
  • 26. © 2009 IBM Corporation
  • 27. © 2009 IBM Corporation Collaboration is Generational
  • 28. © 2009 IBM Corporation Cultural Shift – Self Help – Why do people share? http://www.flickr.com/photos/jwlphotography/2186365129/ How to make a mess and blame it on your sister for Dummies Avoiding Blame for Dummies
  • 29. © 2009 IBM Corporation
  • 30. © 2009 IBM Corporation 1. IBM supports open dialogue and the exchange of ideas. 2. Know the IBM Business Conduct Guidelines 3. Be who you are. 4. Be thoughtful about how you present yourself in online social networks. 5. Speak in the first person. 6. Use a disclaimer. 7. Managers and executives take note 8. Respect copyright and fair use laws. 9. Protecting confidential and proprietary information 10. IBM's business performance. 11. Protect IBM's clients, business partners and suppliers. 12. Respect your audience and your coworkers. 13. Add value. 14. Don't pick fights. 15. Be the first to respond to your own mistakes. 16. Use your best judgment. 17. Don't forget your day job.

Notas del editor

  1. People (employees and customers) are looking for experiences that are: Meaningful Engaging Frictionless
  2. These are “Collaboration Challenges” and Customer Pain "Increase Knowledge Sharing", "Find and Use Expertise", "Leverage a new Generation of Workers", "Increase Levels of Collaboration", "Make Teams More Effective", "Cope With Information Overload"
  3. http://www.wikinomics.com/blog/index.php/2008/03/26/wiki-collaboration-leads-to-happiness
  4. http://flickr.com/photo_zoom.gne?id=321875881&size=l Eliezer Borges http://flickr.com/photo_zoom.gne?id=455111587&size=o