2. H O W D O E S Y O U R M E D I A P R O D U C T R E P R E S E N T
P A R T I C U L A R S O C I A L G R O U P S ?
Question 3
3. S O C I A L G R O U P S
• Gender
• Age
• Ethnicity
• Sexuality
• Class and Status
• Physical ability/disability
• Regional Identity
4. M O D E O F A D D R E S S A N D I D E A L
R E A D E R
• Mode of address: I have created a code that the audience of my
product would understand through the use of intertextuality within
the features of my magazine.
• Ideal Reader: The cover star represents the ideal reader through the
use of mise-en-scene. The star looks exactly how the ideal reader
would look like or would like their boyfriend to look like. His red shirt
and his guitar against the wooden background connotes how he
enjoys playing and listening to country music. He shows a slightly
different side as most people don’t listen to country music in the UK
these days, therefore he waves the white flag for country music
lovers in the UK and gives female fans a huge country star to
fantasise over.
5. C O V E R S T A R
• The cover star looks non-threatening in order to appeal
to as many consumers as possible. The cover star
represents the primary audience and who they are.
6. C O V E R S T A R
• In all of the photos of my cover star, I made sure he
kept his country theme of clothing, so that he appears
aspirational to the young readers. He is the same age
and comes from the same ethnic background as my
primary audience, therefore he represents and attracts
the target audience well.
7. T H E N E X T S L I D E I S A S C R A P B O O K O F
P H O T O S T O S H O W T H E E X A C T S O C I A L
G R O U P T H A T M Y M E D I A P R O D U C T I S
R E P R E S E N T I N G .
