Presentation at Devops @ EMC World event, 3 May 2015 In Mark Andreessen’s 2010 piece for the Wall Street Journal, in which he declared “Software is Eating the World,” he talked about well established, large enterprises loosing footing to small, nimble startup companies who are far better at bringing software to their consumers. In fact, it’s not as much that these upstarts are better at meeting customer demands, rather they are the cause of the increased expectations, providing consumers with things they didn’t even know they wanted. What are the factors behind their success? New development and operational approaches including extreme agile & test driven development, continuous delivery and devops practices all play a significant role, and while a part of the difference is cultural, tools matter. In this session we’ll look at why a software-driven enterprise needs platform. Google has one. Facebook has one. Netflix has one. Your enterprise needs one.

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Competing with Software:
It Takes a Platform
A Cloud-native Application Platform
Devops @ EMC World
Cornelia Davis, Director, Platform Engineering, Cloud Foundry  @cdavisafc
May 2015

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Software is Eating the World
No one is entitled to their business model.

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Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$19B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture

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You are either building a software business…
Or losing to someone who is.
- @littleidea

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Traditional IT Vendors are Lost

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Consumer Expectations Drive New Software Patterns
Changing development and release disciplines
• Agile/Developer Productivity/TDD
• Continuous Delivery
• DevOps
• Cloud-native App Design
• Culture/Talent
Time
Expectations Innovation Gap
IaaS
Automation
DevOps, CD, Agile
Traditional IT
Startups
Enterprise
PaaS

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Amazon, a book store in Seattle,
deploys code every 11 seconds

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Every change is a CANDIDATE for deployment
twitter.com/ccaum/statuses/372620989257232384

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“Operations is the secret sauce”
http://radar.oreilly.com/2007/10/operations-is-a-competitive-ad.html

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the difference is platformsthe difference is third platform

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The Cloud Platform Evolution
TRADITIONAL IAAS
Virtualization Platform
Operating System
Database
Web
Server
Messaging
Your Application
Code
Physical Servers
Database
Web
Server
Messaging
Your Application
Code
IAAS
Your Application
Code
PAAS
Virtualized
Infrastructure
PAAS

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Enabling Devops
Database
Web
Server
Messaging
Your Application
Code
PAAS
Virtualized
Infrastructure
PAAS
Platform Operations
Application Developers
Application Operations
• Deploys platform
• Makes standard runtimes and services
available
• Monitors platform
• Scales platform
(ensuring sufficient capacity)
• Upgrades platform with zero-downtime
• Creates deployable
artifact
• Config Prod environment
• Deploys application to Prod
• Monitors application
• Scales application (capacity)
• Deploys new app version with
zero downtime.

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Cloud Foundry is…
The world’s leading open source platform-as-a-service.
 Supported by dozens of major organizations
 Language and framework agnostic
 Manages both VMs and containers
 Orchestrates both applications and data services
Founded and commercialized by Pivotal, Inc.

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An (Overly) Simple View of the World
Applications
 Stateless
 Run in Containers
 Horizontally Scalable
 Disposable
 No permanent storage
Data Services
 Stateful
 Run in Virtual Machines
 Multi-tenant
 Diagonally scalable
 Durable storage

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Cloud Foundry: Applications and Services
Services (virtual machines):
managed by “BOSH”
Applications (containers):
managed by “Runtime”

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Containers Alone Aren’t Enough…

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Cloud Foundry “Smart Containers”
Containers
(1st Gen)
• lxc or
cgroups
Docker
(2nd Gen)
• Net NS
• AuFS
Smart
Containers
(3rd Gen)
• HA
• ACLs
• Metrics
• Scheduling

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Platform
Services (stateful):
Run in virtual machines
Applications (stateless):
Run in containers
Cloud Foundry manages transformations
between existing and desired system states,
using immutable infrastructure.
Amend
(Re)deploy
(Re)configure
(Re)connect
Monitor
Current
State Desired
State

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Rapid Innovation Requires a New Approach
 Dramatically improve developer experience
 Agile teams, rapid iteration
 Ingest and incubate open source
advancements and new data services
 Continuous delivery, no planned downtime
 Instant scaling of apps and data services
 Automation and deployment consistency
at every step
DEVELOPERS OPERATORS

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Customers with Pivotal CF
deployments

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CoreLogic: Prepares for a Software-Driven Era
Challenge:
• Leader in Real Estate Transaction Services must innovate with
speed of new market entrants, while contending with years of
disparate, legacy infrastructure
• Growth through M&A resulted in disconnected infrastructure
• Systems were expensive and time consuming to maintain
Solution:
• Standardize development infrastructure to convert 700+
applications to 300
• Transform development process and culture with new
methodology, technology and skills that mirror the disruptive
app development approaches of today's Internet giants
“We need to innovate or we die. Pivotal and Cloud
Foundry is our big bet to leapfrog the competition.”

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Philips Chose Pivotal CF for a Common
Digital Platform
 Maturity and adoption
 Provisioning, configuration, control,
monitoring and updates
 Elastic runtime service
 Choice of IaaS
 Built-in services
 Custom service brokers

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Monsanto uses Pivotal CF to double agriculture
yields by 2030  Drive to accelerate adoption of Agile,
DevOps, Continuous Deployment
 Required open and portable amongst
internal and external IaaS
 Increased developer agility and
productivity with self-service
 Reduced application lifecycle activities
by 50%
– Delivery, operations, release
management, development
– “Over a week to just a few minutes.”

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Great Software Remains Constrained by Silos
LEGACY SILOS
MODERN SILOS
 Captive apps and data
 Closed source/proprietary
 Vendor lock-in
 Talent and Expertise gap

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Incredible Cloud Foundry Ecosystem

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Thank You