Cheryl Ann Peltier-Davis explores social media tools for libraries

Cheryl Ann Peltier-Davis
Digital Initiatives, Cataloguing & Metadata Services
Librarian
The Alma Jordan Library
The University of the West Indies
St. Augustine, Trinidad and Tobago
E-mail: Cheryl.Peltier-Davis@sta.uwi.edu
Twitter:@cdtrini
Blog: http://cybrariansweb.com

Goals for Today
Defining Social Media
Social Media Tools & Mobile Apps- Benefits For Libraries
Exploring Social Media Tools & Mobile Apps

Social media allows you to get the message
out about your business, product or service
and interact with others to create, share and
exchange information.
» Source: The Learning Mind (Blog)
www.thelearningmind.com/social-media-definition

Source: http://www.thelearningmind.com/social-media-definition/

Social Media Tools & Apps - Benefits
 Delivery of highly customized, value-added
services to tech-savvy clients
 Instant implementation
 Perform specific tasks without downloading
software
 Portable, Personalized content, Easy to share
 Participatory, not passive, engages community
 Democratization of the web
 Usually works on multiple systems platforms
 Available anywhere, anytime
 Promotes collaboration, conversation with
other professionals
 Survival in a competitive landscape …think
Google!
 Usually FREE!

Social Media Tools – Issues of Concern
 Accuracy of information
(Wikipedia)
 Privacy/Security issues
(Facebook, Snapchat, Google
Glass)
 Stability of current
iteration/version (Google
Reader now defunct)
 Free (beta) vs. Fee based
versions
 Social media MUST be
evaluated before implemented
Social media policy
Social media specialist

Image Source: LinkedIn
http://m.c.lnkd.licdn.com/mpr/mpr/p/5/005/051/249/3a1bd88.jpg
Exploring Social
Media Tools &
Mobile Apps
Image Source: Polyvore
http://www.polyvore.com/app_toolbox/thing?id=10520734

Image source: http://www.triplepundit.com/2014/07/storing-data-cloud-safe/

Dropbox
• What is Dropbox?
-A free file sharing, storage, and
synchronization service.
• How Can I Use Dropbox in My
Library/Workplace?
– Promote this tool as a free service
(2 GB free) for storing and sharing
content in multiple formats
(documents, audio, video,
images).
– Sharing data for group
collaborative projects.
• Example:
– McMaster University Library
(Canada) implemented Dropbox
for Business to “help students
succeed in their academic
coursework … library IT staff use
Dropbox to access work files
from machines all over campus
… New Media Center is able to
store and distribute high-resolution
audio and video files.
– http://tinyurl.com/q2x96b4
https://www.dropbox.com

Google Drive
• What is Google Drive?
File storage and synchronization
service provided by Google (15 GB
cloud space).
• How Can I Use Google Drive in My
Library/Workplace?
- Collaboration & Sharing
- Communication notebooks
- Summer reading programs
- Staff work schedules & Time sheets
- Create surveys
Example:
Wamego Public Library (Kansas) use
of Google Drive for Library
Communication and Collaboration
http://tinyurl.com/olshlfs
https://drive.google.com

Image source: http://www.alleywatch.com/2013/03/the-top-25-crowdfunding-success-stories/

Kickstarter
• What is Kickstarter?
- A crowdfunding platform that
solicits public funding to develop
creative projects in multiple genres.
• How Can I Use Kickstarter in My
Library/Workplace?
Solicit Funding for Library Projects
Kickstarter’s innovative and
transformative approach to
funding projects has found
appeal within the library
community. Libraries have
developed successful projects
or are actively seeking funding
on the crowdfunding platform.
• Successful Library Projects funded on
Kickstarter:
• The Nyack Library (Nyack, New York) 2012
project to digitize back issues of Rockland
County Journal on microfilm
http://tinyurl.com/mnfrcpu (62 backers,
$3,530)
• Little Free Library (Portland, Oregon) 2013
http://tinyurl.com/lez9rp8 (109 backers,
$660)
• Circulating Ideas: The Librarian Interview
Podcast,” a 2013 project by librarian Steve
Thomas http://tinyurl.com/p5whcs3 (113
backers, $2,930)
https://www.kickstarter.com

Unglue.it
• What is Unglue.it?
- An ebook crowdfunding service
where individuals and institutions
can collectively work together to
pay authors and publishers to
publish ebooks and other types
of digital content free to the
world under a Creative Commons
license.
• How Can I Use Unglue.it in My
Library/Workplace?
- Promote and market this
platform to local authors and
other information
professionals as a platform
for self-publishing,
downloading, and sharing
free ebooks.
• Example:
Lauren Pressley, author of So You Want
To Be a Librarian, hosted a successful
campaign on Unglue.it. The campaign
reached its target goal of $2,500 on
December 29, 2012 with the support
of 81 ungluers.
https://unglue.it/work/76348
https://unglue.it

Ebooks – Collections and Services
Image source: http://tweakyourbiz.com/marketing/2013/04/03/how-to-structure-your-ebook/

Ebooks
• What are Ebooks?
- Electronic books consisting of text and
images read on electronic devices.
Increasing consumer demand for
ebooks in public, academic, and
special libraries.
• How Can I Use Ebooks in My
Library/Workplace?
– Develop new models for library
ownership of ebooks - Douglas
County (Colorado) Libraries
http://douglascountylibraries.org
– Provide access to free ebook
collections
Examples of Free Ebook Collections:
• Project Gutenberg
www.gutenberg.org/wiki/Main_Page
• Internet Archive
https://archive.org/index.php
• Google Books www.books.google.com
• Open Library https://openlibrary.org
• Amazon Free Ebook collection
www.amazon.com/b?node=2245146011
• Audiobooksforfree
www.Audiobooksforfree.com
https://en.wikipedia.org/wiki/Ebooks

DIY Collaborative Spaces
Image source: http://sites.middlebury.edu/lis/2013/10/24/the-technologies-of-makerspaces

Makerspaces
• What are Makerspaces?
- Community-operated do-it-yourself (DIY)
workspaces where individuals with common
interests in diverse subject areas can meet,
socialize, and collaborate.
• How Can I Use Makerspaces in My
Library/Workplace?
- Proactively develop library Makerspaces
(in some instances partnering with
corporate and non-profit sponsors) for
communities to create, build, and innovate.
Makerspaces in libraries:
• Allen County Public Library (Fort
Wayne, Indiana) www.acpl.lib.in.us
(partner with non-profit to build
Maker Station to design & prototype
tools)
• Cleveland Public Library (Ohio,
www.cpl.org (MakerSpace Lab, 3D
printing, fabrication & A/V
production)
• Fayetteville Free Library (New York)
www.fflib.org (Creation Lab (digital);
Fab Lab (fabrication), Little Makers
(projects for children)
• The Sacramento Public Library
(California) www.saclibrary.org (self
publishing services with Expresso
Book Machine)
www.en.wikipedia.org/wiki/Maker_culture

Massive Open Online Courses
Image source: http://www.learndash.com/moocs-proving-useful-for-tech-skills/

Coursera
• What is Coursera?
– A for-profit educational technology
company offering massive open online
courses. MOOCs (online courses aimed
at unlimited participation and open
access via the web).
• How Can I Use the Coursera in my
Library/Workplace?
– Promote the free online learning
experience.
– Promote libraries as MOOC Developer.
• Example:
• Wake Forest University Z. Smith
Reynolds Library (Winston-
Salem, North Carolina)
developed ZSRx: The Cure for
the Common Web, free MOOC-like
course on learning web
literacy skills
• cloud.lib.wfu.edu/blog/gazette/
2013/05/10/zsrx-library-mooc
https://www.coursera.org

Flipboard
• What is Flipboard?
- A social network aggregation service
that collects content from social
media and other websites and
presents this content in a digital
magazine format.
• How Can I Use Flipboard in My
Library/Workplace?
-Create library themed magazines to
promote library services and
collections.
• Examples of library themed
magazines on Flipboard:
• Library 2.013
• Education Technology and
Libraries
• Ebooks, Ereaders and
Libraries
• Libraries and Archives
• Not an Ebook
• Long Interesting Library
Reads
https://flipboard.com

Paper.li
• What is Paper.li ?
- A content curation service that
enables users to search and discover
online content (articles, photos, and
videos) and publish this content in
digital newspaper format.
• How Can I Use Paper.li In My
Library/Workplace?
- Create an online newspaper to
promote library services, collections
and programs.
• Example:
• Punch’s Library Daily: Library News
from Across the Globe
• www.paper.li/punchj/1311348259
www.paper.li

Photo and Video Sharing
Image source: http://computer.howstuffworks.com/internet/basics/video-sharing1.htm

Instagram
• What is Instagram?
- An online photo/video sharing
and social networking service
that enables users to take
pictures and videos, apply digital
filters, and share this content on
popular social networks.
• How Can I Use Instagram in My
Library/Workplace?
– Showcasing special/digital
collections
– Promoting library
events/programs/exhibits
– Introducing library staff
– Behind scenes footage of
renovation projects
– Marketing library spaces
(Information Commons, Teen
Room)
• Examples:
– University of Maryland (College
Park, Maryland)
https://storify.com/UMDLibraries/libr
aries-on-instagram
– New York Public Library
www.instagram.com/nypl
– Boston Public Library
www.instagram.com/p/gN3tESHeLi
www.instagram.com

Snapchat
• What is Snapchat?
- An ephemeral photo and video mobile
sharing app that allows users to
capture videos and pictures called
snaps that self-destruct after being
viewed by recipients.
• How Can I Use Snapchat in My
Library/Workplace?
Market products and services to patrons:
– patrons taking photographs of library
items in exotic locations while
travelling abroad
– promoting “hidden” library services by
shooting behind the scenes videos of
book repairs or book processing
– Create a Snapchat library video contest
(10 seconds or less, explaining what book
changed their world outlook and why)
• Example:
Blog Librarian Enumerations shares how libraries
can follow corporate industry lead on creatively
using Snapchat for marketing products and
services.
www.librarianenumerations.wordpress.com
FYI…Facebook offered to purchase Snapchat
for $3 billion in 2013, but was turned down.
77% College students use Snapchat daily (private
social sharing)
http://mashable.com/2014/02/24/snapchat-study-
college-students/
https://www.snapchat.com

Image source: http://www.go-publish-yourself.com

Project Gutenberg Self Publishing Press
• What is Project Gutenberg Self
Publishing Press?
- A publishing platform for
contemporary and independent
authors to upload, promote, and
distribute their self-published works
• How Can I Use Project Gutenberg Self
Publishing Press in My
Library/Workplace?
- Promote as a free self-publishing tool
for authors to upload and distribute their
self-published works (ebooks
downloadable in PDF format and
compatible with most ereading devices).
- All published ebooks have Details Page,
Star Ratings and Reader Comment area.
Examples:
• Libraries of the Future
By Licklider, J.C.R.
http://self.gutenberg.org/eBooks/W
PLBN0002827875-Libraries-of-the-
Future-by-Licklider--J-C-R-
.aspx?&Words=libraries
www.self.gutenberg.org

Amazon CreateSpace
• What is Amazon CreateSpace?
- Provides the innovative tools and
professional services to enable
independent authors to self-publish
and distribute their works
on their own terms.
• How Can I Use CreateSpace in My
Library/Workplace?
-Promote self publishing platform to
authors, film studios and music labels
to create, market and distribute
books, DVDs and CDs on Amazon.com.
- Authors have option of using free,
self-guided or paid professionally-rendered
publishing workflow .
Examples:
• Goodwin Library 12th Annual Poet's Tea
2014 (includes poetry submitted in the
2014 Goodwin Library (New
Hampshire) Poet's Tea contest)
https://www.createspace.com/4806492
• Handbook of the New York Public
Library
https://www.createspace.com/4828417
https://www.createspace.com

Source: Forum Promotion http://forumpromotion.net/wp-content/uploads/2014/07/Social-Networking.jpg

Tumblr
• What is Tumblr?
- A microblogging and social networking service
offering tools that enable bloggers to
effortlessly share content from an intuitive,
web-based dashboard, internet browser, mobile
device, or email.
• How Can I Use Tumblr in My Library/Work
place?
- Hosting conversations
- Curating/Sharing posts relevant to libraries
- Professional networking
-Sharing of resources and innovative ideas for
book displays, library instruction, and ebook
services
• Examples of Libraries on Tumblr:
• Arlington Public Library, Virginia
www.arlingtonvalib.tumblr.com
• Darien Library, Connecticut
www.darienlibrary.tumblr.com
• Library & Technology Services,
Wellesley College, Massachusetts,
www.wellesleycollegelibtech.tumb
lr.com
• The New York Public Library, New
York www.nypl.tumblr.com
• Queens Library, New York
www.queenslibrary.tumblr.com
https://www.tumblr.com

Wattpad
• What is Wattpad?
- An online community for discovering and
sharing stories that connects readers and
writers. Writers publish and share their
works online with readers willing to give
feedback.
• How Can I Use Wattpad in My
Library/Work place?
- Indexing Wattpad as a resource for
writers in subject guides.
- Writing reviews of works published in
Wattpad and posting these reviews on
library blogs.
• Examples of library related stories
published and shared on Wattpad:
Library Love
www.wattpad.com/story/5202508-
library-love
The Library Girl
www.wattpad.com/story/3357490-the-library-
girl
https://www.wattpad.com

Image source: http://conceptos-redes-sociales.wikispaces.com/Social+Bookmarking

Pinterest
• What is Pinterest?
– A virtual, visual-discovery tool that
enables users to collect, organize,
manage, and share theme-based
collections referred to as pinboards.
• How Can I Use Pinterest in My
Library/Workplace?
• Promote and Market Library Services
– Pinning book covers
– Showcasing historic archives and
digital collections
– Creating collaborative boards with
patrons
– Creating reading lists
– Sharing new acquisitions
– Generating ideas for book displays
Libraries on Pinterest
• New York Public Library, New York
www.pinterest.com/nypl
• Fullerton Public Library, California
www.pinterest.com/fullertonpl
• Omaha Public Library, Nebraska
www.pinterest.com/omahalibrary
• Paul J. Gutman Library, Philadelphia
University, Pennsylvania
www.pinterest.com/gutmanlibrary/database
s-of-buildings
• Virginia Tech University Libraries,
Virginia www.pinterest.com/vtlibraries
https://www.pinterest.com

Video Conferencing Services
Image source: IMCCA http://www.imcca.org

Google Plus Hangouts
• What is Google+ Hangouts?
- A combined instant messaging and
video chat service enabling Google
subscribers to send and receive
instant messages, photos, videos,
and emoji (animated GIFs) as well as
initiate free video calls (one-on-one
or group).
• How Can I Use Google+ Hangouts in My
Library/Workplace?
Hosting Online Events
– Small training sessions
– Quick reference interviews
– Webinar or conference
– Live author readings or book club
discussions
- Use Google+ Hangouts on Air service
for live streaming of library events &
programs
Google+ Hangouts on Air Archived
Collections:
https://plus.google.com/hangouts/on
air
• How to Make Your Website
Faster” (categorized under
Technology and hosted on May 3,
2014)
• “NASA & Made in Space: 3D
printing in Space” (categorized
under Science & Nature and
hosted on May 9, 2014)
• “Richard Branson Debates the
State of Innovation” (categorized
under Business and Finance and
hosted on May 9, 2014)
https://plus.google.com/hangouts

Image source: http://www.discoveringselfmotivation.com/visualization-tools-and-tips-for-self-development/

Popplet
• What is Popplet?
- A visualization tool for
capturing, organizing, and
sharing ideas.
- How Can I Use Popplet in My
Library/Workplace?
Promote as a visualization tool to
enhance learning
- tool to conceptualize and
explore ideas, create mind maps,
record thoughts, plan projects
and collaborate with others.
Example:
• The “Learning in the Libraries”
blog (University of Minnesota
Libraries) highlighted Popplet as a
content creation tool used to
develop a tutorial to assist UG
students to evaluate articles from
peer-reviewed journals
• blog.lib.umn.edu/learninglibrarie
s/2011/04/popplet.html
www.popplet.com

Augmented Reality
Image source: Real@Real http://www.realareal.com/global-augmented-reality-and-virtual-reality-market-worth

Aurasma
• What is Aurasma?
- Hewlett Packard’s augmented reality
platform. AR (view of a physical, real-world
environment, elements are augmented by
computer-generated sensory input such as
sound, video, graphics or GPS data).
• How Can I Use Aurasma in My
Library/Workplace?
Integrate augmented reality into Library
Services
- Augmented reality capabilities when
successfully integrated into library services
provide opportunities to creatively merge the
digital and physical world. Digital content
overlaid onto physical objects supports
learning activities in classrooms and provides
promotional and teaching opportunities for
libraries.
• Example:
W.I. Dykes Library (University of Houston-
Downtown, Texas) created an Aurasma
dedicated channel on Library
Orientation:
• Orient students to library resources and
services
• Increase student retention of material
• Reach out to students beyond
traditional library instruction sessions
• Increase librarians’ “approachability” as
perceived by student
• ala13.ala.org/files/ala13/UHDLibrARyOri
entation_final_0.pdf
• www.uhd.edu/library/about/instruction.
html
www.aurasma.com

Google Glass
• What is Google Glass?
- Google’s patented wearable computer
with an optical head-mounted display. Using
natural language instructions, Glass users
(referred to as “Glassholes”) can command
this device to explore the internet, capture
photographs, record videos, check and send
emails, and make video calls.
• How Can I Use Google Glass in My
Library/Workplace?
- Teaching tool in the classroom on issues of
security, privacy and wearable technologies.
• Examples:
King Library ( Miami University, Oxford,
Ohio) Librarian Jen Waller chosen as one
of 8,000 Google Glass Explorers during
open beta phase of the program and
charged with wearing, testing, and
providing feedback about Glass.
• Waller shared Google Glass with students
and used it as a teaching tool in the
classroom, “I’m really interested in
privacy and sharing and I like using this
device to teach about it”
www.libconf.com/2014/04/09/library-services-
google-glass
• Claremont Colleges Library (Claremont,
California) developed a Glass project with
goals similar to Waller: “Get Glass on as
many faces as possible, and create a
forum for critical conversations about the
issues surrounding it and other wearable
technologies.”
www.crln.acrl.org/content/75/5/234.full
https://www.google.com/glass/start

Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources
• Library Technology Guides (www.librarytechnology.org )
• Lifehacker (www.lifehacker.com)
• Mashable (www.mashable.com)
• OCLC Web Junction (www.webjunction.org)
• Pew Research Internet Project (www.pewinternet.org)
• ReadWriteWeb (www.readwriteweb.com)
• TechCrunch (www.techcrunch.com)
• Tech Soup for Libraries (www.techsoupforlibraries.org)
• Wired (www.wired.com)
• TED: Ideas Worth Spreading (www.ted.com)
Blogs
• ACRL TechConnect (www.acrl.ala.org/techconnect)
• ALA TechSource (www.alatechsource.org/blog)
• David Lee King (www.davidleeking.com)
• iLibrarian (www.oedb.org/blog)
• Librarian in Black (www.librarianinblack.net/librarianinblack)
• Library Future (www.libraryfuture.com/blog)
• Library Stuff (www.librarystuff.net)
• Lita Blog (www.litablog.org)
• Stephen’s Lighthouse (www.stephenslighthouse.com)
• Tame the Web (www.tametheweb.com)

Questions
• Ask me now or later.
• E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu
• Send a comment/question to my blog The Cybrarian’s Web
– http://cybrariansweb.com

Cheryl Ann Peltier-Davis explores social media tools for libraries

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Cheryl Ann Peltier-Davis explores social media tools for libraries