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INNOVATION IN PLANT VARIETIES
Fresa - Frambuesa - Arándano - Fruta de Hueso - Espárrago - Ajo- Endibia
Visión
Ser líder global en soluciones innovadoras para la cadena de suministro de berries, espárrago,
endibia y ajo, satis...
Innovación vegetal
Investigación y desarrollo de nuevas variedades vegetales para satisfacer las futuras necesidades del
a...
Viveros
Producción y comercialización de plantas y semillas de alta calidad que satisfacen las necesidades de los
agricult...
Agroalimentaria
Producción y comercialización a lo largo de todo el año, de productos vegetales frescos que se diferencian...
DISTRIBUCIÓN GEOGRÁFICA
Inspiring sessions-Agro Future & Ventures
SITUACIÓN ACTUAL-
ANÁLISIS DEL MERCADO
- Índice de Natalidad
- Constante movimiento de emigración, especialmente gente jov...
HÁBITOS DE CONSUMO
- Cambio de la estructura familiar
- Se come fuera de casa
- Se ha reducido el gasto en consumo (especi...
ANTES- MARKETING
CENTRADO EN EL PRODUCTO
AHORA- MARKETING
CENTRADO EN EL CLIENTE
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
CONVENIENT
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
HEALTHY
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
TASTY
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
DISPONIBILIDAD
365365
Inspiring sessions-Agro Future & Ventures
PRECOCIDAD
PLASTICIDAD
INNOVACIÓN AGROALIMENTARIA
CONVENIENT
HEALTHY
TASTY
M
A
R
K
E+
Inspiring sessions-Agro Future & Ventures
PRECOCIDAD
TASTY
...
INNOVACIÓN AGROALIMENTARIA
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
DEFICIENCIAS/NECESIDADES
-PROPIEDAD INTELECTUAL
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
DEFICIENCIAS/NECESIDADES
-MARKETING
Inspiring sessions-Agro Future & Ventures
INNOVACIÓN AGROALIMENTARIA
ENFOCADA AL CLIENTE
ENFOCADA A LOS PROCESOS
Inspiring sessions-Agro Future & Ventures
ENFOCADA ...
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Jorge Fernández (Planasa). INSPIRING SESSION. La anticipación y la I+D+i en la agroindustria agrotech

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INSPIRING SESSION. La anticipación y la I+D+i en la agroindustria agrotech. Ponencia de Jorge Fernández, director Industrial de Planasa, en la jornada "Agrofuture&Ventures", celebrada en CEIN el 12 de mayo de 2015

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  • Sé el primero en recomendar esto

Jorge Fernández (Planasa). INSPIRING SESSION. La anticipación y la I+D+i en la agroindustria agrotech

  1. 1. INNOVATION IN PLANT VARIETIES Fresa - Frambuesa - Arándano - Fruta de Hueso - Espárrago - Ajo- Endibia
  2. 2. Visión Ser líder global en soluciones innovadoras para la cadena de suministro de berries, espárrago, endibia y ajo, satisfaciendo las expectativas del consumidor. Valores Misión Suministrar a nuestros clientes en el mercado global a través de nuestros tres segmentos de negocio, Innovación Vegetal, Viveros y Agroalimentaria, productos y servicios de alta calidad y valor añadido para satisfacer los gustos del consumidor. Valores BÚSQUEDA PERMANENTE DE LA INNOVACIÓN: fomentar las ideas nuevas, la iniciativa y creatividad a todos los niveles. Inspiring sessions-Agro Future & Ventures
  3. 3. Innovación vegetal Investigación y desarrollo de nuevas variedades vegetales para satisfacer las futuras necesidades del agricultor y la evolución de los gustos del consumidor. 3 SEGMENTOS DE NEGOCIO Inspiring sessions-Agro Future & Ventures
  4. 4. Viveros Producción y comercialización de plantas y semillas de alta calidad que satisfacen las necesidades de los agricultores. 3 SEGMENTOS DE NEGOCIO Inspiring sessions-Agro Future & Ventures
  5. 5. Agroalimentaria Producción y comercialización a lo largo de todo el año, de productos vegetales frescos que se diferencian por su frescura y sabor. 3 SEGMENTOS DE NEGOCIO Inspiring sessions-Agro Future & Ventures
  6. 6. DISTRIBUCIÓN GEOGRÁFICA Inspiring sessions-Agro Future & Ventures
  7. 7. SITUACIÓN ACTUAL- ANÁLISIS DEL MERCADO - Índice de Natalidad - Constante movimiento de emigración, especialmente gente joven - Mercado globalizado Inspiring sessions-Agro Future & Ventures - Población envejecida
  8. 8. HÁBITOS DE CONSUMO - Cambio de la estructura familiar - Se come fuera de casa - Se ha reducido el gasto en consumo (especialmente en alimentación) Inspiring sessions-Agro Future & Ventures - Nuevas demandas de productos saludables… - Se viaja más
  9. 9. ANTES- MARKETING CENTRADO EN EL PRODUCTO AHORA- MARKETING CENTRADO EN EL CLIENTE Inspiring sessions-Agro Future & Ventures
  10. 10. INNOVACIÓN AGROALIMENTARIA CONVENIENT Inspiring sessions-Agro Future & Ventures
  11. 11. INNOVACIÓN AGROALIMENTARIA HEALTHY Inspiring sessions-Agro Future & Ventures
  12. 12. INNOVACIÓN AGROALIMENTARIA TASTY Inspiring sessions-Agro Future & Ventures
  13. 13. INNOVACIÓN AGROALIMENTARIA DISPONIBILIDAD 365365 Inspiring sessions-Agro Future & Ventures PRECOCIDAD PLASTICIDAD
  14. 14. INNOVACIÓN AGROALIMENTARIA CONVENIENT HEALTHY TASTY M A R K E+ Inspiring sessions-Agro Future & Ventures PRECOCIDAD TASTY PLASTICIDAD E T I N G + DISPONIBILIDAD 365
  15. 15. INNOVACIÓN AGROALIMENTARIA Inspiring sessions-Agro Future & Ventures
  16. 16. INNOVACIÓN AGROALIMENTARIA DEFICIENCIAS/NECESIDADES -PROPIEDAD INTELECTUAL Inspiring sessions-Agro Future & Ventures
  17. 17. INNOVACIÓN AGROALIMENTARIA DEFICIENCIAS/NECESIDADES -MARKETING Inspiring sessions-Agro Future & Ventures
  18. 18. INNOVACIÓN AGROALIMENTARIA ENFOCADA AL CLIENTE ENFOCADA A LOS PROCESOS Inspiring sessions-Agro Future & Ventures ENFOCADA A LOS PROCESOS ENFOCADA AL MODELO DE NEGOCIO

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