3. As you start making your goals for the New Year,
have a look at these digital marketing trends
which are going to take over the online world
in 2016. If you intend to enjoy that competitive
edge this year, you will have to think about
adopting some of these trends:
5. SOCIAL ADS
There is going to be a remarkable increase in
Online advertising this year. Digital ad spend
has grown by 17.2% so far. It is going to grow by
13.5% this year and by 2017 it would have even
surpassed the television.
6. It is time you started making use of social
platforms such as Facebook, Twitter, Pinterest
and Instagram to engage with your target
audience and promote your business in the online
world. Action-oriented ad formats are the way to
go. Make maximum use of Facebook Click-to-
Website ads and Twitter Lead Generation ads
and prompt people to take the action that you
want them to take and therefore, it is no wonder
why digital marketing companies are including
social ads into their SEO packages so that their
clients marketing campaign gain some edge.
8. FACEBOOK MESSENGER FOR
BUSINESS
Facebook launched its Messenger for Business in
March 2015. This was mainly an extension of the
messenger system that all of us use to keep in
touch with our friends, family members and
acquaintances, optimized for B2B and B2C
conversations.
9. The 40% growth that Facebook Messenger has
achieved over the past one year has proved that
businesses are going to see a lot of benefit from
this new version. This can help you offer
personalized interactions through customer
service, keep you customers updated about the
status of their orders and send push notifications
whenever you have a new promotional offer
coming up. You can even install it on your
website as a live-chat box.
10. PODCASTS
Most Americans listen to podcasts at least six
times a week. Try to zero in on a few popular
podcast programs such as “Wait Wait… Don’t tell
me” and TED Radio Hour and leverage your ad
space on them. In fact some of the big brands
such as Netflix and GE have even launched their
very own podcast productions that are slowly
gaining popularity.
11. NATIVE ADVERTISING
During a time where ad blockers can rip your
advertising goals to shreds, native advertising
can work like a boon. Native ads generally
appear, read and even feel like informational or
non-promotional content, which is why ad
blockers may not actually block their display.
This is where you can benefit by making native
advertising an important part of your online or
digital marketing campaign in 2016. Don’t forget
to include in your overall seo packages to get the
desired impacts.
13. PERSONALIZED PPC
The internet today has more information about
you than any of your close acquaintances. So far
PPC was all about using the right keywords.
However, this may not really work anymore,
looking at all the irrelevant site visits and clicks
this strategy is generating. Unless you come up
with a flawless keyword strategy, you might end
up spending too much on PPC.
14. What you need to do in 2016 is to extract
information about your users from Google and
use it to personalize your PPC campaign for your
audience. This you can do through the Customer
Match system that Google launched during
September 2015. You will find this even on
Twitter and Facebook. It is all about connecting
with the right people at the right time with the
right messages.
15. The digital space is going to grow and innovate,
amazing your minds all the time. The above
trends can help you use this space in the best
way possible throughout 2016.