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Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018

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For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.

Key areas covered in this session:

Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?

Publicado en: Marketing
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Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018

  1. 1. @cemper Links For SEO in 2018
  2. 2. @cemper Hello London!
  3. 3. About Christoph C. Cemper Founder & CEO of Links & SEO since 2003 @cemper
  4. 4. @cemper Author of “Spaghetti Code”
  5. 5. @cemper Orange Jacket and SEO
  6. 6. @cemper ARE LINKS IMPORTANT? 1
  7. 7. @cemper
  8. 8. @cemper The web is Content and Links
  9. 9. @cemper YOU CAN NOT NOT SEE IT. Or “switch off”.
  10. 10. @cemper Links still No#1 Ranking Factor March 2016 Andrey Lipattsev – Search Quality Senior Strategist at Google’s March 2016
  11. 11. @cemper
  12. 12. @cemper High Interest in Industry 1000+ new Trials of LinkResearchTools (LRT)
  13. 13. @cemper HOW TO BUILD GREAT LINKS (some ideas that still work) 2
  14. 14. @cemper BUY Links • The right ones. • Use Link Opportunity Review *BEFORE* you buy • Prices of 10k for a *single* link also in German markets • Don’t get caught by Google • Silent ops – and don’t brag to your competitors!
  15. 15. @cemper Have Great Content + Amplify • Great Content = Exciting, New, Different • Prepare for Failure • Use (Facebook) Ads and others Feeder Site Traffic • Use Re-Targetting on your content • User Email Outreach with Pitchbox + LRT https://lrt.co/pitchboxlrt/lac2018
  16. 16. @cemper PBN Links (esp. Gaming, PPC) https://lrt.co/pbnbuy/lac2018 How to Build a Powerful PBN
  17. 17. @cemper Powerful PBN means •Clean expired domains to start with •No footprints detectable •Live P for PRIVATE – not Public Blog Network •PBN proofing is a very popular “off- label use” of Link Detox! https://lrt.co/pbnbuy/lac2018
  18. 18. @cemper So what are your thoughts on the recent Google PBN penalties? Overdone money keywords of strong pages. Watch your keyword ratios! https://lrt.co/pbnbuy/lac2018
  19. 19. @cemper Do YOU know YOUR OWN money anchor text ratios? https://lrt.co/blp/lac2018
  20. 20. @cemper Do YOU know YOUR OWN vs. Competitors money anchor ratios? https://lrt.co/cla/lac2018
  21. 21. @cemper Great Links… …don’t get served on a silver plate. Think outside the box
  22. 22. @cemper Beware of “Fake Links”… Old, but still working trick https://lrt.co/fakelinksviperchill/lac2018 Easy to spot with
  23. 23. Link Redirect Trace • • • • • https://lrt.co/linkredirecttrace/lac2018
  24. 24. @cemper Or in Bulk in LRT https://lrt.co/lac2018
  25. 25. @cemper Including all details of course https://lrt.co/lac2018
  26. 26. @cemper WATCH OUT FOR TOXIC REDIRECTS 3
  27. 27. @cemper ALSO THINK ABOUT THE REDIRECTS WHICH PASS PENALTIES
  28. 28. IS DISAVOWING LINKS IMPORTANT? 4
  29. 29. @cemper “You do a great job at reminding people about the importance of links. And WE (Google) don’t appreciate that.” ~Garry Ilyes to Cemper, Brighton Sep 2017 !
  30. 30. @cemper “Google figures bad links out themselves” • Communicated Since September 2016 • Yet we have seen so many recoveries from link audits and cleanups • “ALL bad links”? • Or “bad links”?
  31. 31. @cemper Let’s imagine for a moment… • Google changes the algos and rules in hindsight • Make all bad links work negative • Let 100.000 of websites that drop over night • Google would never do that, or?
  32. 32. @cemper
  33. 33. ARE LINK AUDITS and LINK MONITORING IMPORTANT? 4
  34. 34. @cemper Let’s remember for a moment… • That a link brings you real traffic • That a link can lead to actual conversions • That a link can help big time in Google • And other search engines. • Does it makes sense to watch those?
  35. 35. @cemper And the opposite is possible, too… • That a link can be worthless • That a link can drive engaged users the wrong way • That a link can hurt your rankings in Google • And other search engines! • Does it makes sense to watch those?
  36. 36. @cemper Very Popular: DIY Link Audit Guide https://lrt.co/linkaudits/lac2018
  37. 37. @cemper Do you want to leave that up to chance or goodwill of Google?
  38. 38. @cemper
  39. 39. @cemper And it’s about SITE vs. Granular
  40. 40. @cemper QUICK REMINDER ABOUT GOOGLE PENGUIN 4.0
  41. 41. @cemper 1. penalize pages and subfolders! 2. Real-Time: Every crawl can affect your rankings! https://lrt.co/penguin/lac2018
  42. 42. @cemper IT CAN HIT ANY TIME MAKING YOUR RANKINGS DROP
  43. 43. @cemper OR SILENTLY HOLD YOU BACK MAKING YOUR EFFORTS WORTHLESS
  44. 44. @cemper BUT THERE’S A SIMPLE TRICK TO LEAVE IT BEHIND
  45. 45. @cemper MONITOR IMPORTANT FOLDERS OR PAGES EVERY DAY Google Penguin can affect only just a small but important part of a website.
  46. 46. @cemper DOUBLE-CHECK YOUR OLD DISAVOW FILE You will find some great links in there.
  47. 47. @cemper LINK UN-DISAVOW IS A GREAT WAY TO BUILD LINKS You will find some great links in there. https://lrt.co/disavowfileaudit/lac2018
  48. 48. @cemper DO NOT FORGET TO RUN Link Detox Boost It makes your disavow file work faster. https://lrt.co/disavowfileaudit/lac2018
  49. 49. @cemper WHICH LINKS MATTER? 5
  50. 50. @cemper YOU NEED TO GO FOR THE HIGH-TRUST LINKS
  51. 51. @cemper AND (VERY) LOW RISK LINKS https://lrt.co/lort/lac2018
  52. 52. @cemper How Link Opportunity Review Works https://lrt.co/lort/lac2018
  53. 53. @cemper WHICH LINKS TO WORK WITH, TO AUDIT? 6
  54. 54. @cemper DON’T JUST LOOK AT ONE SLICE Links You… https://lrt.co/fullaudit/lac2018
  55. 55. @cemper IT’S LIKE CHECKING 1 TOOTH ONLY https://lrt.co/fullaudit/lac2018
  56. 56. @cemper THE GOOD, THE BAD & THE UGLY https://lrt.co/fullaudit/lac2018
  57. 57. @cemper KEEP THE GOOD ONES https://lrt.co/fullaudit/lac2018
  58. 58. @cemper DISAVOW THE BAD ONES https://lrt.co/fullaudit/lac2018
  59. 59. @cemper REPAIR THE UGLY https://lrt.co/fullaudit/lac2018
  60. 60. @cemper THE BAD & UGLY ONES Links You… OFTEN HIDE IN HERE https://lrt.co/fullaudit/lac2018
  61. 61. @cemper LRT Certified Professional 2-Day Workshops in English Vienna: Feb 21-22, 2018 Vienna: April 24-25, 2018 https://lrt.co/certified/lac2018
  62. 62. @cemper Use code LAC2018 for 50% off until Feb 17 https://lrt.co/academy/lac2018
  63. 63. @cemper Spaghetti Code – the Book get an 1 of 20 autographed copies at the booth
  64. 64. ASK ME ANYTHING @cemper Slides at https://lrt.co/lac2018

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