Search Engine Marketing clients can benefit from our expertise in several areas: We have deep knowledge of text ads and can create engaging creative assets like banners. Our ads allow for exact targeting of specific cities and ethnic audiences. We write ads in multiple languages and integrate SEM campaigns into larger digital strategies. We focus on content to build landing pages and have experience with both branding and lead generation campaigns. For example, for SOTC Tours we ran vernacular language ads in tier 2 cities during holiday seasons. This led to a high click to lead ratio of 20% and lower cost leads. For Nissan, we introduced the brand in India and achieved good clickthrough and low costs, generating leads. For N