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5 reasons to put your customer first
- 1. All intellectual property contained in this document remains the property © evolution media group 2014
5 ReasonsTo Put Your Customer First
By Vanessa Stoykov
- 2. All intellectual property contained in this document remains the property © evolution media group 2014
5 ReasonsTo Put Your Customer First
Inspiring Wealth Education
1. Weather the bad times
2. Retrieve relevant feedback
3. Save money
4. Customers expect you to
5. Customer experience
- 3. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
1. Weather thebad times
• Make your
customers happy in
the good times to
retain them in the
bad.
• Interactions can go
badly, but a solid
relationship can
lessen the impact.
- 4. All intellectual property contained in this document remains the property © evolution media group 2014
• By putting your
customer first you open
up the lines of
communication and
your mindset.
• Value what the
customers are saying.
• Evaluate the needs and
wants of customers to
save missing the
obvious.
Inspiring Wealth Education
2. Retrieverelevant feedback
- 5. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
3. Savemoney
• Attracting new customers is
expensive - save money by
investing in existing customers’
needs.
• Focus on converting your existing
casual customers into brand
advocates to attract their friends
for free.
• Aim for customer retention not just
new acquisition.
- 6. All intellectual property contained in this document remains the property © evolution media group 2014
4. Customersexpect you to
• Customers are now engaged
and aware, you cannot dictate
what they do or when.
• Talk and interact with them in a
way that resonates with them,
including on social media.
• Consider what they actually want
not what you think they need.
- 7. All intellectual property contained in this document remains the property © evolution media group 2014
5. Customer Experience
• Understand what your users
expect of your product or service.
• Disregarding usability and user
interface will simply make
customers leave
• If what you offer is not working,
quickly move on to what is.
- 8. All intellectual property contained in this document remains the property © evolution media group 2014
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