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Branding - CSR version 3.0

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Timothy Chan
Timothy Chan

Corporate Social Responsibility (CS) is not about charity nor about social business. CSR is strategic business decisions and is about making good business decisions. This lesson explore what is CSR, reason why companies should practice CSR and the 6 core areas of CSR in practice.

EmpresarialesEconomía y finanzas
1 de 43
Corporate Social Responsibility Design Management Branding Prepared by Timothy Chan Updated 13th May 2013 Version 3.0
Learning Objectives 1.What is CSR 2.Benefits of CSR 3.The Practice of CSR
What is CSR?
Video: What is CSR Really?
Discussions: What is CSR? How companies make money? OR How companies spend money?
The Cost of CSR?
Discussions: The Cost of CSR ? Will CSR cost more money? OR Will CSR save more money?
Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
Why CSR?
Discussions: The Benefits of CSR ? Can companies Do Good and Do Well at the same time?
Getting involved in the value chain
Getting involved in the value chain
Video: Starbucks CSR
Video: My School Bag - CSR by CapitaMalls
CSR is not charity nor social business… CSR is strategic business decisions CSR is about making good business decisions
Some benefits explored… 1. Competitive advantage 2. Reputation & branding 3. Attract and retain workers, clients or users 4. Morale, commitment and productivity 5. View of investors and the financial community 6. Relationship with partners (governments, media, suppliers, peers, customers and the community in which it operates in.)
The Practice of CSR?
What is ISO 26000 ISO 26000 provides social responsibility guidance for all types of organisations, such as MNCs and big corporations, SMEs, non-governmental organisations and government agencies.
6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development
Respect of Rights Practices
Respect of Rights Practices 1. Human rights risk situations 2. Avoidance of complicity 3. Resolving grievances 4. Discrimination and vulnerable groups 5. Civil and political rights 6. Economic, social and cultural rights 7. Fundamental principles and rights at work
Fair Labour Practices
Fair Labour Practices 1. Employment relationships 2. Conditions of work 3. Social protection 4. Social dialogue 5. Health and safety at work 6. Development and training
Environmental Practices
Environmental Practices 1. Prevention of pollution 2. Sustainable resource use 3. Climate change mitigation and adaptation 4. Protection of the environment
Fair Operating Practices
Fair Operating Practices 1. Anti-corruption 2. Fair competition 3. Social responsibility 4. Respect for property rights
Fair Consumer Practices
Fair Consumer Practices 1. Fair factual and unbiased information 2. Fair contractual practices 3. Protecting consumers' health and safety 4. Sustainable consumption 5. Consumer service and support 6. Complaint and dispute resolution 7. Consumer data protection and privacy 8. Access to essential services 9. Education and awareness
Community Involvement & Development
Community Involvement & Development 1. Encourage community involvement 2. Education and culture 3. Employment creation and skills development 4. Technology development and access 5. Wealth and income creation 6. Health and safety 7. Social investment
6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development Break into groups and select one area….
Group Assignment What are your CSR Initiatives? Each group to present next week (5 mins)

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Branding - CSR version 3.0

  • 1. Corporate Social Responsibility Design Management Branding Prepared by Timothy Chan Updated 13th May 2013 Version 3.0
  • 2. Learning Objectives 1.What is CSR 2.Benefits of CSR 3.The Practice of CSR
  • 4. Video: What is CSR Really?
  • 5. Discussions: What is CSR? How companies make money? OR How companies spend money?
  • 6. The Cost of CSR?
  • 7. Discussions: The Cost of CSR ? Will CSR cost more money? OR Will CSR save more money?
  • 8.
  • 9.
  • 10.
  • 11. Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
  • 12. Imagine if the factory produce for your brand(s)… and every media in the world reported this tragic news
  • 13.
  • 14.
  • 16. Discussions: The Benefits of CSR ? Can companies Do Good and Do Well at the same time?
  • 17. Getting involved in the value chain
  • 18. Getting involved in the value chain
  • 20.
  • 21. Video: My School Bag - CSR by CapitaMalls
  • 22.
  • 23.
  • 24. CSR is not charity nor social business… CSR is strategic business decisions CSR is about making good business decisions
  • 25. Some benefits explored… 1. Competitive advantage 2. Reputation & branding 3. Attract and retain workers, clients or users 4. Morale, commitment and productivity 5. View of investors and the financial community 6. Relationship with partners (governments, media, suppliers, peers, customers and the community in which it operates in.)
  • 27. What is ISO 26000 ISO 26000 provides social responsibility guidance for all types of organisations, such as MNCs and big corporations, SMEs, non-governmental organisations and government agencies.
  • 28.
  • 29. 6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development
  • 30. Respect of Rights Practices
  • 31. Respect of Rights Practices 1. Human rights risk situations 2. Avoidance of complicity 3. Resolving grievances 4. Discrimination and vulnerable groups 5. Civil and political rights 6. Economic, social and cultural rights 7. Fundamental principles and rights at work
  • 33. Fair Labour Practices 1. Employment relationships 2. Conditions of work 3. Social protection 4. Social dialogue 5. Health and safety at work 6. Development and training
  • 35. Environmental Practices 1. Prevention of pollution 2. Sustainable resource use 3. Climate change mitigation and adaptation 4. Protection of the environment
  • 37. Fair Operating Practices 1. Anti-corruption 2. Fair competition 3. Social responsibility 4. Respect for property rights
  • 39. Fair Consumer Practices 1. Fair factual and unbiased information 2. Fair contractual practices 3. Protecting consumers' health and safety 4. Sustainable consumption 5. Consumer service and support 6. Complaint and dispute resolution 7. Consumer data protection and privacy 8. Access to essential services 9. Education and awareness
  • 40. Community Involvement & Development
  • 41. Community Involvement & Development 1. Encourage community involvement 2. Education and culture 3. Employment creation and skills development 4. Technology development and access 5. Wealth and income creation 6. Health and safety 7. Social investment
  • 42. 6 Core Areas of CSR… 1. Respect of rights practices 2. Fair labour practices 3. Environmental practices 4. Fair operating practices 5. Fair consumer practices 6. Community involvement & development Break into groups and select one area….
  • 43. Group Assignment What are your CSR Initiatives? Each group to present next week (5 mins)