Just In Time Contextual Advertising

Just-in-Time Contextual Advertising Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel, CIKM ’07. Advisor: Chia-Hui Chang Presenter: Teng-Kai Fan Date: 2008-08-20

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object]

Introduction cont. ,[object Object],[object Object],[object Object]

Introduction cont. ,[object Object],[object Object],[object Object],[object Object]

Contextual Advertising Basic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Basic cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of the Proposed Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Summarization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Classification ,[object Object],[object Object],[object Object]

Choice of Taxonomy ,[object Object],[object Object]

Classification Method ,[object Object],[object Object],[object Object],[object Object]

Classification Method cont. ,[object Object],[object Object],[object Object],[object Object]

Using Classification Features & Ad Retrieval Function ,[object Object],[object Object]

Dataset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

bpref-10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The effect of Focused Page Analysis ,[object Object]

The contribution of individual fragments ,[object Object]

Incremental Addition of Information

Conclusion ,[object Object],[object Object]

Just In Time Contextual Advertising

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Just In Time Contextual Advertising