1.
Module #1
Business Models ● Business Strategy ●
Product & Market Development ● Marketing

2.
Definition

3.
Definition

4.
Definition

5.
Definition

6.
Definition

7.
Definition
• Tip! Create your marketing
persona « Building personas for
your core audience can help
improve the way you solve
problems for your customers”

8.
Definition

9.
Definition

10.
Definition
What do the customers
get when they purchase
your product

11.
Definition
Your product is the reflect of
your work and company in the
mirror
Unique value proposition

12.
Definition
Your product is the reflect of
your work and company in the
mirror
Attribute and benefits

13.
Definition
Your product is the reflect of
your work and company in the
mirror
Look & Feel

14.
Definition

15.
Definition
How do you make the
product available to your
customer

16.
To fix the right price, we
look to the market, our cost
structure and strategy

17.
Starting point, look to your
market

18.
Follow the pricing process

19.
Pricing depends on the approach taken by the business
• If you are looking for a mass sale approach your pricing should be low.
• If you are looking for selective sales your pricing can be high.
Too high a price
will limit market
demand and
sales BUT will
bring in higher
profit margins
per unit sold
Too low it will
increase the
market
demand and
sales BUT
bring lower
profit margins
per unit sold
Two main price strategies

20.
Remind your customers about what
you do

21.
Remind your customers about what
you do

22.
Remind your customers about what
you do

23.
Direct marketing
- Business cards
- Flyers
- Roll ups
- Stands
- End-caps
- Emailing / SMS
Mainstream marketing
- Television
- Radio
- Newspapers
- Magazines
- Billboards
Non physical marketing
- Networking
- Lobbying
- Word-of-mouth
- Partnerships
- Referral system
Social media
- Organic
- Paid
- Bloggers

24.
Winning a new customer costs 6
times more than selling to an
existing customer

25.
You are ready to attract
you target with your
marketing arrow.
Ready… Steady…Start!

26.
Thank You
Salma BAGHDADI
Entrepreneurship Advisor
salma@bedaya.qa