4. In what ways does your media
product use, develop or
challenge forms and
conventions of real
media products?
5. Comparing our radio show, ICE FM to other
radio shows including BBC1 Radio.
Conventions include:
ICE FM jingle
Jingle at intervals.
A weather forecast
6. Conventions we challenged:
Our weather forecast is slightly different.
We meet a balance.
We challenge stereotypes.
7. How does your media
product represent particular
social groups?
11. What media institutions might
distribute our news cast?
Radio 1 is aimed at people aged 15-29
Along with other radio shows it contains
chart hits with popular music.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
13. Audience
we handed out questionnaires to find out
people’s listening habits.
%
30%
25%
20%
People aged 16-21 were
15% %
less likely to tune into the
10%
Radio than people over 55.
5%
0%
16-21 22-35 36-45 46-55 55+
14. Females are more like than
Males to listen to the radio.
46%
Male However, we decided not to
Female target a specific gender
54%
West London We found out people from east
London are less likely to listen to
East London
Series1
The radio so we wanted our target
South London Audience to be students from east
London.
North London
0% 5% 10% 15% 20% 25% 30% 35%
15. G
os
s M
0
2
4
6
8
10
12
14
16
18
20
E d ip
uc (C us
at ele ic
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Pe na r ity
sp rs l ad )
ec o v
ia Fa na l ice
l g sh ad
u e io vic
st n a e
s/
In dvi
te ce
Lo rvie
ca ws
G lN
Li lob ew
ve al s
st n e
ud ws
io
ch
at
Series2
Local news.
The most and they seemed
Very interested on interviews
With special guests as well as
Music interested young people
20. DAB Radio
Digital Audio Broadcasting is the
equivalent to sky on the radio.
DAB Radio has many advantages.
21. Digital Divide
The digital divide is the space between
people who have access to digital
technology and those who do not.
Convergence, the merging of two forms of
media.
22. Media platforms
A media platform is a type of software or
technology that allows users to construct,
or build up community relations and user-
generated content.