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AICE Media Market Research Power point ppt

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AICE Media Market Research Power point ppt

  1. 1. Sports Illustrated
  2. 2.  I visited my local newsstand in a bookstore called Barnes and Noble to check out some sports magazines. The magazine Sports Illustrated caught my eye because of the attractive masthead and great cover images. The magazines cover image was an Indiana basketball player surrounded by his fans. The magazine that had the best design was also this one because the crowd in the background blended in well with the player and all of the colors of the magazine.
  3. 3.  The ESPN magazine with Alex Rodriguez had the best articles because of his steroid use and he’s returning to the MLB. I think the Sports Illustrated magazines had the best table of contents because it was mostly pictures not boring text.
  4. 4.  After my visit, I learned that there are much more sports magazines than I thought there were. What specifically caught my attention were the action shots in these magazines. After looking at all of these magazines I liked the action shot covers and simple table of contents the most.
  5. 5. This was my most inspirational magazine because it is not an action shot so this can be done without expert photography and it is very visually appealing.
  6. 6.  My magazine is about March Madness and Indiana is a top contender for the national title. The magazine included information on all the top college basketball games and the March Madness bracket. This magazine is intended for an audience of 18-34. Other articles in the magazine were “So why are we picking Louisville” and “Victor Oladipo” and both of these articles are about March Madness.
  7. 7. The central image of Sports Illustrated is usually an athlete or sometimes a coach in either an action shot or a mid shot stationary profile picture. These pictures are taken either in a studio or on the field, court, or ice. These magazines are usually the same because the main coverline is always at the top of the magazine and the layout is mostly the same.
  8. 8.  This cover image is my favorite because it isn’t an action shot so it can be done and also the background is very appealing making the picture more dramatic with the gray color.
  9. 9.  These are all similar because every one contains an image or multiple images. The colors vary depending on what images are included into the table of contents. Also the use of white space varies depending on the size of the images.
  10. 10.  The articles are both about Ice Hockey and the one cover is about sydney crosby and the other cover is about the Chicago Blackhawks winning a big game. The Sydney Crosby magazine is a close up of his face and the blackhawks magazine is a picture of them on the ice in an action shot.

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