Many business professionals know that they need to publish their ideas to be seen as thought-leaders and subject-matter experts. Yet so many never get that to happen. But publishing an article to show your expertise and thought leadership doesn't have to be hard. Here are some steps that will help you publish an article in an influential online or print publication -- and get maximum benefit for your work, through the power of social media and good content marketing strategy.

1. Get
that
Ar)cle
Published!
(Painlessly,
Reliably,
and
No
Drama)
www.showyourexper,se.com

2. Get
that
Ar)cle
Published!
Many
business
professionals
hear
that…
1. You’ve
got
to
build
your
professional
profile!
2. Get
your
ideas
published!
www.showyourexper,se.com

3. Get
that
Ar)cle
Published!
But
Where
Do
You
Start?
Here’s
a
9
step
flowchart
of
the
process
I’ve
been
using
for
over
15
years,
helping
my
business
professional
clients
get
their
ideas
published.
www.showyourexper,se.com

4. Get
that
Ar)cle
Published!
What
do
you
want
to
be
known
for?
Start
by
picking
which
kind
of
exper,se
you
most
want
to
demonstrate
–
what
clients
are
likely
to
pay
you
to
do,
which
you
can
do
well,
and
which
you
enjoy
doing.
www.showyourexper,se.com

5. Get
that
Ar)cle
Published!
Which
audiences
do
you
want
to
reach?
Think
of
which
industries
you
want
to
reach,
or
professions/
occupa,ons
–
or
which
markets
(your
local
market,
na,onal,
or
global)
www.showyourexper,se.com

6. Get
that
Ar)cle
Published!
Pick
themes
that
show
your
exper,se
–
but
are
not
a
sales
pitch
Some
of
the
most
effec,ve
thought-­‐
leadership
ar,cles
cover
trends
and
niche
news
developments.
Content
must
solve
pressing
problems,
or
help
access
opportuni,es.
www.showyourexper,se.com

7. Get
that
Ar)cle
Published!
Find
publica,ons
trusted
by
the
people
you
want
to
reach
Publica,ons
may
be
for
a
specific
industry,
profession,
or
geography.
They
include
printed
magazines,
professional
associa,on
websites,
and
influen,al
blogs.
www.showyourexper,se.com

8. Get
that
Ar)cle
Published!
A
good
query
leer
has
four
points:
•
•
•
•
Your
topic
Why
the
readers
of
THIS
publica,on
will
be
interested
A
point-­‐form
outline
of
your
ar,cle
Your
qualifica,ons
to
write
on
this
topic
www.showyourexper,se.com

9. Get
that
Ar)cle
Published!
Discuss
your
idea
with
the
editor
If
the
editor
likes
your
idea,
you
need
to
get
agreement
on
what
the
ar,cle
will
look
like,
how
long
it
should
be,
and
the
deadline.
www.showyourexper,se.com

10. Get
that
Ar)cle
Published!
Write
your
ar,cle
–
the
right
length,
and
on
deadline
If
you’re
a
good
writer
and
can
write
quickly,
go
ahead
and
write.
Otherwise,
consider
working
with
a
freelance
ghost-­‐
writer,
text
editor
or
proof-­‐reader.
www.showyourexper,se.com

11. Get
that
Ar)cle
Published!
Celebrate!
you’re
published!
Many
people
want
to
publish
an
ar,cle,
but
it
never
happens.
So,
congratula,ons!
www.showyourexper,se.com

12. Get
that
Ar)cle
Published!
Now,
get
the
most
from
your
ar,cle
Some
easy
way
to
leverage
the
power
of
content
marke,ng
and
social
media...
www.showyourexper,se.com

13. Get
that
Ar)cle
Published!
Get
the
Most
From
Your
Ar)cle
(Part
1)
For
your
LinkedIn
profile:
• List
the
ar,cle
under
“Publica,ons”
• Post
a
PDF
of
the
ar,cle
to
your
profile
• Post
the
ar,cle
in
your
groups
–
and
ask
a
ques,on
or
two
to
start
the
discussion
www.showyourexper,se.com

14. Get
that
Ar)cle
Published!
Get
the
Most
From
Your
Ar)cle
(Part
2)
SlideShare:
post
a
PDF
on
your
channel
TwiJer:
Several
tweets,
different
keywords
E-­‐mail:
PDFs
to
your
contacts,
with
a
personal
note
Print:
do
printed
reprints
for
face-­‐to-­‐face
mee,ngs
www.showyourexper,se.com

15. Get
that
Ar)cle
Published!
To
learn
more
about
building
your
professional
profile
by
publishing
informa,ve
content,
see
www.showyourexper)se.com
www.showyourexper,se.com