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Corporate Social Responsibility




                                Presented by: Carolyn Galvante

Friday, March 16, 2012
MAIN POINTS



    1.                   2.            3.




Friday, March 16, 2012
WHAT
                                      IS
                CORPORATE SOCIAL RESPONSIBILITY?




                 (social)
                            +   (environmental)
                                                  =   (financial)




                            “Do good. Do well.”

Friday, March 16, 2012
THIRD WORLD
                  countries   PRODUCE          DEVELOPED
                                                    countries
                                 cheap goods for




Friday, March 16, 2012
Friday, March 16, 2012
Questions:
 1. WHY?
 2. PROS/CONS
 3. SUGGESTIONS




Friday, March 16, 2012
Friday, March 16, 2012
PROS
                         Human Resource, Teamwork, and Involvement

                                    Brand Differentiation

                                    Ethical Consumerism

                                Social Awareness & Education


                                                                ...CONS?
Friday, March 16, 2012
THE PRINCIPLES OF STARBUCKS


                                  Our Coffee
                                 Our Partners
                                Our Customers
                                  Our Stores
                               Our Neighborhood
                               Our Shareholders
                                   ...Onward




Friday, March 16, 2012
Friday, March 16, 2012
Blake Mycoskie
Friday, March 16, 2012
ONE                      for   ONE



Friday, March 16, 2012
+1,000,000
                                                            PAIRS
                                                                    of
                                                               SHOES



                         South Africa, Rwanda, Ethiopia
Friday, March 16, 2012
300

Friday, March 16, 2012
                         million children
+25,000
     people

Friday, March 16, 2012
Friday, March 16, 2012
GREAT EXAMPLE
                                       Ride a trend.

                                    Bake in the good.

                                   Build in sustainability.

                         Give employees something to be proud of.

                                      Attach a story.

Friday, March 16, 2012
MAIN POINTS



    1.                   2.            3.




Friday, March 16, 2012
References
       http://www.voteforus.com/starbucksmissionstatement.html
       http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=11466
       http://earth911.com/news/2011/04/18/starbucks-corporate-social-responsibility-plan/
       http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=194
       http://nonprofit.about.com/od/socialentrepreneurs/a/tomsshoescorporaterespons.htm
       http://www.mpiweb.org/About/CSR
       http://www.hks.harvard.edu/m-rcbg/CSRI/init_define.html




Friday, March 16, 2012
Thank you.




Friday, March 16, 2012

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Corporate Social Responsibility

  • 1. Corporate Social Responsibility Presented by: Carolyn Galvante Friday, March 16, 2012
  • 2. MAIN POINTS 1. 2. 3. Friday, March 16, 2012
  • 3. WHAT IS CORPORATE SOCIAL RESPONSIBILITY? (social) + (environmental) = (financial) “Do good. Do well.” Friday, March 16, 2012
  • 4. THIRD WORLD countries PRODUCE DEVELOPED countries cheap goods for Friday, March 16, 2012
  • 6. Questions: 1. WHY? 2. PROS/CONS 3. SUGGESTIONS Friday, March 16, 2012
  • 8. PROS Human Resource, Teamwork, and Involvement Brand Differentiation Ethical Consumerism Social Awareness & Education ...CONS? Friday, March 16, 2012
  • 9. THE PRINCIPLES OF STARBUCKS Our Coffee Our Partners Our Customers Our Stores Our Neighborhood Our Shareholders ...Onward Friday, March 16, 2012
  • 12. ONE for ONE Friday, March 16, 2012
  • 13. +1,000,000 PAIRS of SHOES South Africa, Rwanda, Ethiopia Friday, March 16, 2012
  • 14. 300 Friday, March 16, 2012 million children
  • 15. +25,000 people Friday, March 16, 2012
  • 17. GREAT EXAMPLE Ride a trend. Bake in the good. Build in sustainability. Give employees something to be proud of. Attach a story. Friday, March 16, 2012
  • 18. MAIN POINTS 1. 2. 3. Friday, March 16, 2012
  • 19. References http://www.voteforus.com/starbucksmissionstatement.html http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=11466 http://earth911.com/news/2011/04/18/starbucks-corporate-social-responsibility-plan/ http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=194 http://nonprofit.about.com/od/socialentrepreneurs/a/tomsshoescorporaterespons.htm http://www.mpiweb.org/About/CSR http://www.hks.harvard.edu/m-rcbg/CSRI/init_define.html Friday, March 16, 2012