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Social Media Listening for Nonprofits

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Chad Norman
Chad Norman

A great primer for noprofits who want to begin a social media listening program. Discusses how why to listen, how to listen, when to respond, and more.

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Skill Building: Listening with Social Media – Part 1 Chad Norman & Danielle Brigida
If You’re Tweeting: #nplistening
Why Should My Organization Be Listening?
Everyone’s Saying Something
Turn the Megaphone Around Photo via altermark: www.flickr.com/photos/altemark/337248947/
Listening can affect the bottom line
What Should My Nonprofit Be Listening For?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Should My Nonprofit Be Listening?
There are different tools for different things: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening with Tips and Tricks Freedigitalphotos.net
Starting With the Basics http://search.twitter.com
www.prnewsonline.com Words Location Dates Feelings Links/RTs Search:
Search for Key Words… www.prnewsonline.com It allows you to be relevant
Searching Links… www.prnewsonline.com
Save Your Searches or Feeds www.prnewsonline.com
Search Twitter Bios www.prnewsonline.com
www.prnewsonline.com WThashtag.com
www.prnewsonline.com Twazzup.com
www.prnewsonline.com Pay Attention to Tweet Reactions
Using Twitter Lists www.prnewsonline.com
Search Sites for Keywords Search News Search Blogs Search Social Sites
You can start by building a listening dashboard with tools like iGoogle.
We Explore Communities = Reach Gardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
Sifting through Communities
Tracking Mentions and Having Conversations
Tracking Allows for Engagement
Who From My Organization Should Be Listening?
A Few Things to Figure Out… ,[object Object],[object Object],[object Object],[object Object]
When Should My Nonprofit Respond? Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
Who From My Organization Should Be Listening? When Should My Nonprofit Respond? Use Your Ears But Don’t Forget to Open Your Mouth Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/ ,[object Object],[object Object],[object Object],[object Object]
Write Down a Plan and Distribute it to Your Staff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Does My Nonprofit Measure the Results? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Some Tools My Nonprofit Can Use? Google Analytics Facebook Insights Flickr Pro Account YouTube Insight Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com
Questions?
Thank you! [email_address] twitter.com/chadnorman [email_address] twitter.com/ starfocus Blackbaud.com/ChadNorman www.WildlifePromise.org Let’s keep the conversation going…

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