PResentation from the 2011 Charleston Nonprofit BOOT

1. Social media for social good How Nonprofits Can Engage Supporters

2. Who We Are Holly Fisher Step Ahead, Inc @hollyannfisher Chad Norman Internet Marketing Manager Blackbaud @chadnorman Andrew Muller CWCC, AAI, PRIS Neace Lukens @SpecialtyInsure

3. #pathcamp If You’re Tweeting:

4. Why Nonprofits Should Be Using Social Media

5. Awareness

6. The Nonprofit Social Media Decision Guide • July 2010 • IdealWare

7. The Nonprofit Social Media Decision Guide • July 2010 • IdealWare

8. Reach people where they are

12. Tools for Your Nonprofit

13. YouTube / Videos

15. 135.7 million viewers watched 13 billion videos on YouTube in April 2010. -comscore.com

18. 200 million users

19. 1 billion tweets a week

20. Made up of influencers & business people ages 25-45

24. Hootsuite

26. Someone who has “Liked” a brand will spend an average of $71.84 more each year on that brand’s products or services than will someone who has not “Liked” it.

28. Regular postings

29. Promotions

30. Custom tabs

31. Facebook ads

33. Other Possible Tools

34. 1 12 # of people on the planet using Facebook in

35. 42 % of people in America use Facebook

36. 35 Hours of video uploaded to YouTube every single minute

37. 16 Million people around the world use Twitter

38. Getting Your Supporters Engaged… Especially this group

39. Your Social Media Honeypot

40. Email Getting Your Supporters Engaged… Web Peer to Peer Direct Mail Social Media Telephone Mobile CRM Person to Person Telepathy

41. Where are you on the social journey? As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration. STAGE 1 Traditional STAGE 2 Experimental STAGE 3 Operational STAGE 4 Impactful Traditional marketing operations consisting of one-way communication. Pushing content to supporters with little back-and forth chatter. Dabbling in social media, but efforts are disconnected from organizational goals. Fractured efforts and silos with no real coordination of activities and measurement. Social activity is more embedded in organizational operations. Internal policies, dedicated staff, channel alignment, and campaign integration. Social activity drives real, measureable results at organization. Tools and systems are in place to allow staff to have perform meaningful engagement with supporters. .

42. you’ve got a social media Strategy, right? The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies

43. 1) Connect with your supporters

44. 1) Connect with your supporters

45. 2) Make Content Sharable

46. 3) Display Social Content

47. 3) Display Social Content

48. 4) Encourage Social-Enabled comments

49. 5) Integrate Social Conversations

50. 6) Help Supporters Take Action

51. 6) Help Supporters Take Action

52. 7) Raise More Money

53. 7) Raise More Money

54. 8) Pull in Multimedia

55. 9) Create a Social Hub

56. 9) Create a Social Hub

57. 10) Build a Private Community

58. Want a ton more ideas? Checkout the Social Media Tactics series for nonprofits! www.slideshare.net/chadnorman

59. Bonus Workshop:Social Media Listening

60. Your Homework: Social Media Listening VIEW & DOWNLOAD

61. Top 4 Take Away’s Have a written Social Media Policy in place and understood by every employee Understand What can lead to a lawsuit Copyright, Trademark and Privacy issues Don’t be the “example” or “poster child” Transferring Risk Insurance, 3rd party contracts Remove Subjectivity and Surprises Constantly Evolving Industry

62. Andrew Muller, CWCC, AAI, PRIS Andrew.muller@neacelukens.com Twitter@Specialtyinsure www.specialtyinsure.blogspot.com 843-714-9389 Direct

63. Questions?

64. Thank you! Let’s keep the conversation going… Holly Fisher Step Ahead, Inc @hollyannfisher Chad Norman Internet Marketing Manager Blackbaud @chadnorman Andrew Muller CWCC, AAI, PRIS Neace Lukens @SpecialtyInsure