9. Goals
• Increase the J.C. Hart website ranking in the
Google SERPs for the term “Indianapolis
apartments”
• Increase J.C. Hart’s results in image and video
searches
• Be a market leader in social media and generate
buzz with prospects and residents
11. Strategies
• Replace traditional paper community newsletters
with blogs. Each blog post contains backlinks to
the J.C. Hart website with the term “Indianapolis
apartments”
• Establish Myspace and Facebook pages for each
community. Use existing email lists to invite
residents to join.
• Create a Flickr account with property photos
optimized for image search
• Establish a YouTube channel and launch a
resident video contest for user-generated content
and testimonials
13. The J.C. Hart website went from being ranked #530 in
the Google SERPs for the term “Indianapolis
apartments” to #14.
*More work is being done to get site on the 1st page
of the Google SERPs
19. Goals
• Help the restaurant launch in a new market using
a combination of traditional and social media
• Build buzz to build traffic for restaurant
21. Strategies
• Create a Myspace community and target people
21+ who drink alcohol and live within a 5 mile
radius of the pub.
• Engage print and TV media on opening day and
create online video for social media of opening
day activities
• Create an “I Love Mo’s Irish Pub” group on
Facebook. Fans receive free T-shirt for joining
• Distributed “virtual pints” to all new Myspace
friends. These could be redeemed for real pints on
“Myspace Monday” meetups
• Create more results on first page of Google SERPs
32. Goals
• Duplicate Yats onsite energy in the online space
• Converge traditional and social media
• Increase website traffic
• Create more Yats results in the Google SERPs
• Increase the number of positive reviews online
• Create awareness for Greenwood and Chicago
store openings
34. Strategies
• Create Myspace and Facebook accounts to facilitate
dialog online
• Create Facebook profile for Joe Vuskovich allowing
access and dialog that people generally are unable to
obtain in the restaurant
• Use these Myspace and Facebook pages to create
awareness and generate traffic to new stores
• Use online friends to recruit from for a Yats commercial
to be posted on YouTube and other social media
profiles
36. The Yats website receives over 7K visits a month.
The online menu receives 5K visits a month.
There are 10K patrons who eat at an Indiana Yats
location every month.
41. To learn more about how Firebelly Marketing can
help you develop and implement a successful social
media marketing campaign, visit us online at:
www.firebellymarketing.com