1. Alternate reality games (ARGs) are immersive storytelling experiences that use the real world as a publishing medium and involve collaborative puzzle solving by players. 2. ARGs have been used to promote movies, games, and albums through interactive online and real-world experiences. They can also be self-sustaining games without a commercial purpose. 3. ARGs involve different tiers of play from online puzzles and interactions to live events, and can be either synchronous experiences for players to collaborate together or asynchronous for players to participate independently.

1. Alternate Reality Games Chad Haefele Reference Librarian for Emerging Technologies, Davis Library [email_address] Slides online:

10. Tiers of play Source: http://42entertainment.com/see.html

11. Real-world crossover

13. One spectrograph later…

14. Anatomy of a live event

20. Community